China Made Garments &Nbsp; &Nbsp; Expand New Platform.

Europe has always been a major market for China's textile and clothing exports. In 2011, China exported to Europe 64 billion 700 million of its total textile and clothing, of which Germany was the third largest country market for Chinese clothing exports. According to Chinese customs statistics, in 2011, China exported $10 billion 287 million to Germany, only after the United States and Japan. China is a big manufacturing country. In the past 10 years, the quality of "made in China" products has been greatly improved. Zhu Jinxiao, China's representative of the China Textile Alliance, said in an interview with reporters that the era of "made in China" and "cheap, low tech" products has been equated. The reputation of "made in China" textile and apparel products has greatly improved in Europe. European enterprises and consumers are willing to pay for the increasingly quality made in China.

　　 Germany The textile and clothing industry was not affected by the European debt crisis. According to the information provided by the German textile and Apparel Association, the annual turnover of German textile and garment manufacturers in 2011 was 7.5% higher than that in 2010. Moreover, Germany's textile and clothing trade center has gradually moved to Berlin. For textile and apparel practitioners, Berlin's charm has become increasingly prominent. Sun Xiaoming, general manager of China Textile advertising Exhibition Co., Ltd. recently told reporters that in from July 4th to 6th of this year, China Textile Group will hold Chinese textile in Berlin. Ready-made clothes Exhibition. After the changes in the European textile and clothing exhibition market, the new exhibition will make up for market vacancies and provide a new platform for Chinese textile and garment exporters to expand the European market.

European debt crisis did not affect German apparel industry

According to the information provided by the German textile and Apparel Association, the textile and clothing industry in Germany is the largest consumer goods industry in the country, next only to the agriculture and food industry. In 2011, the annual turnover of 1500 textile and garment manufacturers in Germany was about 30 billion euros, an increase of 7.5% over 2010. According to Zhu Jinxiao, the representative of China EU textile alliance, the domestic consumption ability of some European countries has been hit by the European debt crisis, and Germany has passed through successfully. financial market The turmoil has not affected the economy, and consumer confidence has remained strong as always. According to experts, the European economy as a whole will get out of the doldrums in 2013 or 2014. At the same time, it will stimulate new demand. The German textile and garment industry has a broader prospect.

Changes in German apparel distribution channels

The clothing industry in Germany enjoys a high reputation in the world. brand It is the pronoun of "design" and "high quality", attracting consumers all over the world. At the same time, the distribution channels of German textile and apparel have changed greatly in recent years. If Chinese enterprises understand these changes in time and grasp the business opportunities brought by changes, they will help to occupy a new competitive advantage in the process of reshuffling the European textile and garment industry.

According to Zhu Jinxiao, before the German mainland, Dusseldorf was the hub of clothing trade. The important clothing trade exhibition held in the city - Dusseldorf international clothing and Accessories Fair (CPD) and the numerous sample showrooms set up in Dusseldorf provide a good business platform for the garment industry. However, in the past 3 years, Berlin has grown rapidly, especially after the return of Bread&Butter from Barcelona to Berlin in July 2009. Berlin has developed into a commercial center, and some of its organizational structure in Dusseldorf has also been spanferred to Berlin. Berlin has now built a large clothing sample exhibition center, and more exhibition centers are being built. The "Berlin Fashion Week" began in 2007. It was held two times in January and July each year for many other trade fairs. Latest fashion Shows, exhibitions and events provide a perfect platform. During the "Berlin Fashion Week", 300 thousand of the textile and garment industries are expected to gather in Berlin. Berlin is attracting more and more international participants. Most of the exhibition operators thought that the proportion of international buyers increased significantly in the winter exhibition in 2011. {page_break}

Zhu Jinxiao believes that foreign textile and garment industry practitioners will find huge potential business opportunities in Berlin, a new and rapidly rising platform in other cities in Germany. Now, "Berlin Fashion Week" has become an important event in the European apparel industry. In the next 5 years, its development prospects are also very broad.

Upgrading of China's manufacturing reputation

China is a big manufacturing country. In the past 10 years, the quality of "made in China" products has been greatly improved.

Zhu Jinxiao said that the era of equating "made in China" with cheap, low tech products has passed, and the reputation of "made in China" has greatly improved in Europe. Over the years, enterprises in the European and American countries are happy to enter the unique processing market in China. Chinese enterprises provide products with high quality and high technology content to consumers all over the world. Chinese enterprises have become trusted processing partners all over the world. At present, the price advantage is no longer the main consideration for European and American enterprises to purchase in China. Enterprises in various countries are looking for quality stability and trade reliability. Both now and in the future, these are the advantages that Chinese suppliers can not match.

She also said that consumer choice is the key to selling Chinese products to the world. Today, consumers' perceptions of Chinese products have changed greatly. Most consumers have realized that "made in China" products can also be high quality products. The reputation of "made in China" also changed as it became an important commodity that consumers in the European market could not get away from. At the same time, European textile and apparel practitioners have a new understanding of "made in China" and believe that Chinese enterprises are not only suppliers, but also important partners of textile and garment enterprises in various countries. In business, trust is the key. Chinese enterprises are now fully recognized by European consumers and textile and garment industries. European companies and consumers are willing to pay for the increasingly "made in China" quality.

Berlin can't afford to miss it.

Chinese products have a good reputation in Europe, and Berlin is increasingly becoming an important exhibition city for textiles and clothing. After the change of the European textile and clothing exhibition structure, Chinese textile and garment export enterprises need new exhibition platform that fits their needs to show themselves. Sun Xiaoming believes that the market calls for the birth of the new exhibition. Chinese curators are also obliged to build a platform for Chinese enterprises to compete in the European market.

According to Sun Xiaoming, China Textile and clothing exhibition Europe is specifically aimed at the needs of China's textile and garment supply enterprises, and is a professional one-stop exhibition. It will provide a convenient one-stop shopping opportunity for European buyers. The exhibition is sponsored by China Textile Group, China Europe textile alliance, German textile clothing association and PR-BERATER company as the cooperation unit of the exhibition. The exhibition was held in the golden week of fashion week in Berlin, and was held at the same time as the famous bread and butter exhibition and PREMIER. It made up for the vacancies in the German textile and apparel exhibition market processing theme exhibition, and provided a new procurement opportunity and cooperation platform for European buyers and enterprises looking for processing cooperation requirements.

According to German partners' suggestion, the name of white label (WhiteLabel) will be adopted in the promotion of China Textile and garment exhibition in Germany. The white label is the theme of the exhibition and gives the exhibition great imagination.

Sun Xiaoming hopes that Chinese enterprises can fully understand and make use of the platform of China's textile and clothing exhibition, go to Berlin together and take Berlin as a stronghold to fight for the European market.