Fujian Men'S Seven Wolves Raise 1 Billion 800 Million, Or Still Do Not Work Properly.
In order to expand business and highlight brand advantages, China's major brands such as
Fujian
Men's clothing, seven wolves, YOUNGOR, news birds and other listed clothing companies have started refinancing, and have opened stores in major cities across the country, and have invested a lot of money in shops.
Among them, seven wolves, following the issuance of additional funds in 2007, put forward a $1 billion 800 million issuance project not long ago, which is intended for investment and construction.
Marketing
Network optimization project.
Wu Xingqun, a seven wolf manager, said that buying property is mainly to occupy the initiative. If rent is not bought, then the initiative of renting is not in its own hands. If it can not be rented, it will not be grasped.
Investment shops are not seven wolves, but according to public information, seven wolves in 2007 to increase investment in 16 properties, there are still 9 properties are not used to open stores, and the 9 houses are mostly for the entire purchase.
According to insiders, it is unlikely that the seven wolves will buy the whole building shops to invest in the same brand, and their investment property tends to be greater.
Previously, because of the long term huge capital stocks, the seven wolves who were "not doing the right job" were also called for a huge sum of money to buy a house.
"The heart of Sima Zhao" by the seven wolves
In recent years, seven wolves, YOUNGOR, news birds and other listed companies have launched to buy shops.
According to Xiong Xiaokun, a light industry researcher at CIC, "
Brand clothing
Enterprises usually sell products by means of franchised stores, agents and general distributors. Franchised stores are one of the mainstream ways of brand clothing sales.
Xiong Xiaokun said that for brand clothing, it is important to maintain the brand value of the product, which requires both the product quality and service level to meet the value requirements of the brand clothing.
Management
The difference between management methods can be based on the situation of the brand clothing manufacturers themselves. No matter what way, the idea of adhering to the brand value is the first thing to be sure.
"Some brand clothing enterprises spend money to buy shops actually considering the rising rent problem, and purchasing shops can also increase their fixed assets, and from the perspective of real estate appreciation, there are also some advantages, but this will undoubtedly increase their financial pressure for enterprises with weaker financial strength."
Xiong Xiaokun said.
The money needed to buy property in the business circle is enormous, but the seven wolves listed companies can buy property through the stock market financing means.
Looking back on history, the seven wolves once issued 22 million 850 thousand shares of Renminbi common stock (A shares) to the public in October 2007, and the net proceeds raised amounted to 584 million 815 thousand and 600 yuan.
It is understood that the original plan for raising funds was used in the "sales network upgrading project".
The total planned investment is 844 million 580 thousand yuan, and the plan is to raise 584 million 815 thousand and 600 yuan.
In addition, in November 8, 2011, seven wolves released the "non-public offering plan" again, saying that the total amount of funds raised would not exceed 1 billion 800 million yuan for investment and construction of the "marketing network optimization project".
Seven wolves expect the completion of the project, the new business area of 180000 square meters, the project after the new year sales scale of about 1 billion 400 million yuan.
For the seven wolf's frequent purchase of property, people in the industry questioned its tendency to invest in real estate.
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