Hans's Home Clothes Play The "One-Stop Shopping" Brand.

In recent days, Hans home life Museum has proposed the "Suning" mode to build "home inside" clothes in China, integrating the sales bottleneck of the existing household clothing market, breaking through the current situation of single channel and single commodity, new commercial chain mode, high quality and high price commodity concept, one-stop shopping experience and humanized terminal service. Hans's home furnishing life hall has refreshed the business model of the whole industry in this new form, attracting many people inside and outside the industry.

Guo Yongbiao, chairman of Han's department store in Guangzhou, said that the Hans home life museum is a new mode of winning the terminal with the whole category. Its core is to integrate the existing household clothes. market The sales bottleneck has broken through the single channel single commodity, covering all seasons products, including household clothing, underwear, socks and trailer. shoes , towels, children's underwear, bags, hats, scarf Jewelry and women's family members, and so on. The appearance of Hans's home life hall shows a new perceptual lifestyle for the vast number of consumers and meets their one-stop shopping needs.

Hans's home life Museum, first of all, built a "home" atmosphere. The design of the museum is based on the European style design, which integrates the unique high-quality psychological experience for the home furnishing market, and promotes the family at home. fashion The way of home life. Fashion home furnishings with the design concept of fashion life, let the market begin to re-examine home clothes, household clothes are no longer just the name of pajamas, but the symbol and symbol of the quality of home life. Hans has been pursuing the popularity of fashion home life.

Guo Yongbiao introduced: "the Hans home furnishing life hall has been directly run through two years' channels, and there are more than 100 living houses, and at present the rate of opening seven or eight new stores is increasing every month. In order to reduce the investment risk of franchisees, we first use the direct channel to create a profit model of Hans's home life hall. After the test of operational mode, we will officially launch the strategic plan for entering the country in 2012. Next, we are going to copy the profit model of Hans's home life hall to the national market. The key market is located in the south of the Yangtze River, and the market is gradually assisted by the market in the north of the Yangtze River.