The Japanese Government Does Not "Package" The Content Industry.

Japan calls the cultural industry "content industry".

The Japanese government has also studied and discussed specific measures to promote the development of the content industry by designing strategic meetings, talks, staff meetings and deliberations.

Japan's high-tech products also play a key role in formulating international standards for cultural products and attracting young people from overseas "digital generation" to the identity of Japanese culture.

Japan calls the cultural industry "content industry".

The content industry not only has a large scale of its own market, but also plays a significant role in promoting the growth of other industries. It is highly valued in Japan, and its industrial development trajectory also has strong Japanese characteristics.

In 1990, Japan established a "cultural policy promotion conference" composed of experts and scholars and artistic authority as the advisory body of the Minister of culture.

In July 1995,

The core of the strategy of "building the country by culture" is to promote the overall development of the state's society and economy, enhance the image of the country and build the national soft power through the creation of intellectual property content products.

In 2003, the Japanese government set up the "intellectual property strategy headquarters", headed by Prime Minister Junichiro Koizumi, under the "content industry professional investigation conference". In 2004, the "content industry professional investigation Association" published the "content industry revitalization policy - the national strategy of soft power era", positioned the content industry as an important pillar industry, and clearly put forward the goal of building Japan into the world's first intellectual property power in 10 years. In 2009, the Cabinet Office of Japan's Intellectual Property Strategy Promotion Bureau announced the "intellectual property strategy plan 2009", and in 2010 identified the strategy of "cultural industry big country".

Focusing on this strategy, the Japanese government has also launched a series of policy texts, and fixed the strategy of "establishing the country by culture" in the form of laws and regulations.

For example, the basic law of cultural and artistic revitalization in 2001, the basic law on intellectual property in 2002, and the basic law on the promotion, creation and protection of cultural products in 2004, and so on.

After the promulgation of the new law, there are always more explicit guidelines and implementation guidelines.

For example, with the basic law of revitalization of culture and art, the basic policy of revitalization of culture and art is set up.

Facing the relatively severe economic situation, Japan has been increasing the government budget of the content industry year by year, and has established the "arts culture revitalization fund" through the combination of government investment and private donations, and has made financial assistance to cultural and artistic activities in various fields.

In addition, different content industries are promoted in different stages to promote projects and activities, such as the "cool Japan" plan launched in 2011, which is to introduce overseas to Japan.

At the same time, the Japanese government has also studied and discussed specific measures to promote the development of the content industry by designing strategic meetings, talks, staff meetings and deliberations.

Japan generally adopts the development mode of combining production and school officials, providing legal protection and policy support by the government, and providing academic and research institutions with responsibility.

In addition, strict market operation mode is also an important experience in the development of Japanese content industry.

The Japanese government does not "package" the content industry, but through the financial, fund support and flexible investment system to promote the overall development of the industry.

In Japan, almost all the leading Japanese large enterprises support and participate in cultural activities in various ways. They regard it as an important measure to improve their corporate image.

The government mainly encourages enterprises to invest in the content industry through three ways: first, the central government directly provides sponsorship, subsidies and bonuses; two, local governments set up budgets to support the development of cultural undertakings; three, cultural registration system and tax relief system.

Various intermediary organizations also play a key role in the development of Japanese content industry. The examination of Japanese cultural products is usually not directly responsible by the government, but by trade associations.

At the very beginning, Japan's strategy of "establishing the country by culture" had certain overseas intentions.

Two of the 6 major topics in the 1998 plan for revitalizing Japanese culture are related to the spread of culture.

The strategy of Japanese cultural industry in May 2007 once again clearly stated: "cultural industry is directly related to China's economic interests, and the diplomatic interests gained by attracting people from other countries through soft power."

"The influence of cultural industry on overseas can promote the audience's sympathy for Japanese life style and values and aesthetic consciousness in the background of cultural industry, and deepen their understanding of Japanese culture, art and tradition.

This kind of audience's "longing for Japan's comprehensive cultural strength" can bring positive effects to various industries in the medium and long term.

According to this strategy, the Japanese government and the people simultaneously carry out various Japanese cultural activities overseas. On the one hand, they encourage enterprises to achieve cultural innovation in China, and create a good environment for the development of the content industry in terms of intellectual property protection, content industry international standards and innovative personnel training.

The overseas promotion of Japanese anime is a prominent case.

Japan's Ministry of foreign affairs makes use of the annual "government development assistance" in the "cultural free assistance fund", from the domestic animation producers to buy copyrighted copyrights, and provide them to the developing countries for free.

This promotion strategy made the Japanese animation market share 60%.

In addition, Japan's high-tech products play a key role in formulating international cultural product standards and attracting overseas "digital generation" young people's recognition of Japanese culture.