Those 80 And 90 After Hard Start Up

Egged on by the seniors

Close to the first barrel of gold.

Li Jing, who was born in 1988, had a student's face, but his posture and tone of voice were already middle-aged. The words such as business models and Nasdaq often blurted out.

From 2007 to date, he

The earliest form of map pformation is indeed "fool". The function is very simple. It provides some template with image processing function, enabling users to log on to the website to conduct basic PS processing on their own.

A graduate student who has completed his career has invested hundreds of thousands of dollars as the starting point of the website. He was CEO and Li became an assistant to CEO.

Hundreds of thousands of start-up funds are not enough for a Internet Co, but Li Jing and the rest of the team are students.

Similar to Facebook, it was also noticed in the campus at the beginning of the pformation network. It is a purely instrumental website with no social characteristics. But this tool can make users attract attention on other social networking sites, so it is popular in the campus.

Simple and easy to use is the characteristic and weakness of pformation network. Its technology content is very low, it is easy to be copied and imitated. Young men and girls like to use it. Business people with high spending power do not necessarily know about it. Moreover, there is no value-added service on the map.

"We have been thinking about this problem for a long time and don't want to fail in the first venture."

Li Jing said that although operational capital and technological capabilities are not strong enough, he has always believed that his product can attract users. "User needs are not created, they are always there, only to be discovered."

Finding more user needs prompted the group of students to go out to school to deal with potential customers. Li Jing and the marketing department students visited many picture studios and studio buildings, hoping that they could move into the pformation network to provide users with more professional picture processing and product pactions.

This change means that the pformation network should change from a simple tool website to an image service centered platform. If successful, it can form a service chain similar to that of Taobao.

Yu Fangzhou, who is responsible for the specific business planning, is 2009 from the Department of economics and management. She is currently studying for master degree at Wuhan University.

The two modules designed by Yu Fangzhou to make the website profitable, one is the design of the business card, and the map net provides various business card templates. Users can fill out a business card by filling in their own names and other related information on the template.

Users can download the templates themselves and print them. The users in the city of Wuhan charge a fee of 30 yuan for each printed business card, and if they are users in the rest of the area, they will also have to collect postage charges.

This is a very simple service, like most of the functions of the map net, lacking of technical content, but it has achieved good results.

"Over the past 5 months, we have received more than 1 million orders for business cards."

Yu Fangzhou said that the money could not make the pformation network go all the way to make profits, but at least there was a lower income.

The second profit module designed by Yu Fangzhou and her team is the customization of image products. Users can entrust the pformation network to customize the tiles, mugs and other objects with their own heads. According to the cost difference of the materials, they can charge different fees from the picture net.

When he was urged to start a business, Li Jingcai was 20 years old and had just entered the Department of economics and management of Wuhan University.

In the past, male dominated professions are now close to equality between men and women. Nearly half of girls are girls. They, like other girls of their age, also like to make friends online, and try to figure out how to make their pictures PS more beautiful to attract more popularity.

Girls like PS's own pictures. Li Jing and other boys' hobbies are PS's various spoof pictures, or making a funny GIF. Pictures are an important part of College Students' online life.

But to play with pictures is also facing the technical threshold. The functions of various picture editing software are becoming more and more complicated and complicated. Many people are not interested in doing research.

Li's initial thought is very simple: can I make a stupid website to help all kinds of technical idiot PS pictures?

The first barrel of gold needs persistence.

When YouTube was founded, it was just a simple video focused on attracting users with interest until it was bought by Google at a high price, and its commercial potential was further developed.

Lin Fanggen and Lin Fang's two brothers are also facing the same problem as YouTube founder Chen Shijun, how to commercialize their own Now.In.

Now.In is not known to most people, but it may be one of the most interesting network applications in 2011.

Now.In is an integrated podcasting platform. If you download Now.In to local users, users will be able to build their own private radio.

Now.In radio broadcasts through the Internet and mobile devices, enabling users to communicate with others or disseminate knowledge in real time.

The software can measure the number of listeners and support two-way communication, connecting the broadcasters to the audience.

In short, as long as the computer is loaded with Now.In, anyone can become a radio DJ or talk show host.

Lin Fanggen and Lin Fang are Taiwanese. His brother Lin Fanggen was born in 1989. His younger brother Lin Fang was born in 1991. He is studying at Feng Chia University in Taiwan. The whole Now.In operation is run by two of them.

The birth of Now.In also stems from the influence of YouTube. According to Lin Fang's assumption, Now.In should be "YouTube of the voice community, providing opportunities for all people on the planet to enter the online broadcasting industry".

Lin Fanggen was in charge of Now.In's commercial promotion, and all the details of the technology were realized by Lin Fang. Since the birth of 2009 to the end of 2011, Now.In has established its influence in the minority circles, and has become an application of geeks.

Now.In won the ASUS Cloud Service Innovation Award in the Taiwan Internet creative competition held in mid 2011.

Although it has been affirmed by the industry, Now.In still has many problems in its application and promotion. In the ranking of Taiwan website, Now.In's official website is ranked 400.

"User growth is not ideal is our biggest problem."

Lin Fang root said.

He thought about the reasons, and came to the conclusion that "the content on the Internet emphasizes visual performance, and the attraction of voice is relatively weak."

In Japan, where private radio is booming, Now.In is very popular. There are many users in the Chinese region of Hongkong, but in Taiwan and Mainland China, the influence of Now.In is relatively small, and is popular only in specific circles.

"Compared with Chinese users, we have developed very well in Europe and America, especially in Turkey and Germany," says Lin Fang.

On the one hand, this user distribution proves that Now.In is a very good product and brings new problems on the one hand. It is hard to attract local rich people to invest in overseas popular products but weak in Taiwan. Now.In's operating expenses still come from two brothers' pocket money and part-time jobs.

And Lin Fang's trouble is that Now.In has been favored by many large European and American companies. However, many companies offer more and less investment, and companies are willing to pay 3 million euros to acquire Now.In, but they refuse to invest, which makes them very helpless.

Lin Fang is also very concerned about the trend of entrepreneurs in mainland China. He once went to Li Jing's pformation network and used his own product to be more creative. However, he also envied Li can find investors.

"At present, the whole team of Now.In is just two of us and my brother. Our financial affairs are in a mess, let alone hiring people.

"He insisted that he would not sell Now.In. The purchase price of 3 million euros proved that Now.In had potential commercial value. It was only a matter of time before the first barrel of gold was earned.

What embarrass him is that his brother, Lin Fang, is going to do military service. The whole team will be left alone. His routine maintenance has become a test of perseverance and physical strength.

Similar trouble is not only Lin Fanggen, but Yu Fang Zhou, who is a master in Wuhan University, is also unable to take into account the situation of academic and entrepreneurship. Yang Xianrui, who has 8 years to graduate from Sichuan University, is ready to give up his business when he is in school.

Learning and entrepreneurship, giving up and persisting are the troubles that all young entrepreneurs can't get away from.