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3S Women's Wear: The Most Influential Brand Of Women's Wear In Shanxi

2012/3/23 10:36:00 68

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Shanxi 3S Women's Wear 3S Women's Wear 3S Brand Women's Wear

On the occasion of the China International Fashion Fair, 3S brand ladies wear It will be the only woman wearing a press conference to enter the Great Hall of the people for the first time in Beijing. This is indeed a matter of celebration.

3S women's wear shop

What is even more exciting is our world clothing shoes and hats net today, we had the honor to interview 3S women's wear. Shanxi General agent, MS Lu Yajuan. She will tell us about the past and present of 3S's dress.

Reporter: Lu, Hello, please. 3S women's wear What is the brand concept?

Lu Zong: elegance, romance, freedom and fashion are the pursuit of our 3S women's wear.

　　 Marketing Is a technology, shops are also an art, traditional marketing focuses on product functionality and customer purchasing power. Modern marketing emphasizes the differentiation of products and the psychological satisfaction of customers. Today, from the seller's market to the buyer's market, our 3S women's clothing brand provides products and services to customers through marketing, and promotes the lifestyle and brand concept advocated by 3S through marketing.

3S women's wear

Reporter: 3S brand ladies wear What impressive achievements have you achieved since entering Shanxi?

Lu: We Shanxi 3S women's wear In 2010, the business was formally settled in Shanxi. It has always been adhering to the spirit of "riding the wind and breaking waves", and is committed to building the core products with both the vitality of the times and the competitiveness of the market. It strives to push Hangzhou women's clothing to a higher stage.

Looking back on the past, we have been insisting on "focus area". product "Focus on customers, focus on breakthrough" development strategy. Through brand operation, retail to the unified management mode of the company, the chain scale, brand benefit and direct management of the store have been rapidly and steadily standardized and replicated, and developed to more than 60 in two years. The rise of the brand has become a vivid epitome of Shanxi brand women's clothing.

We Three S women's wear The Shanxi office has been making great efforts and enterprising, and has achieved a lot of impressive achievements, forming a considerable scale, and has entered a stable and benign track. In just two years, we always adhere to the "win-win" business philosophy, adhering to build a learning team. In the big family of 3S, the wind and rain lasted for more than a year. So far, we 3S women's wear The franchisees will grow with us together with 3S.

3S women's wear

Reporter: so what does Lu 3S have in Shanxi's women's clothing management and management?

Lu: first of all, vertical management and win-win cooperation are the accelerator of our development. We Shanxi 3S women's wear In the process of operation, a completely vertical management method is adopted. All franchisees are vertically managed by the headquarters from shop location, decoration shop, recruitment training, store operation, marketing planning, shop supervision and customer management. 3S women's wear Cooperate with franchisees to win and seek common development to ensure maximum profits for franchisees.

Secondly, fast response and upgrading terminal are the winning magic of our 3S brand women's clothing. Inventory has always been one of the factors that haunted the rapid development of garment enterprises. In our inventory management, 3S adopts seasonal merchandise ordering and sub band loading methods, and achieves real-time commodity monitoring and distribution through informatization, and is committed to "a small number of new products every day." In order to ensure the diversification and freshness of commodities, the inventory risk of commodities is controlled to the greatest extent.

In addition, our 3S clothing has also implemented a "VIP" store more than 90% of sales VIP consumption. At the same time, we also attach great importance to the brand terminal image, the ultimate idea, plus the good commodity, the value for money, greatly improving the competitiveness of enterprises.

3S women's wear

Reporter: what is Lu's outlook on the development of our 3S brand in Shanxi?

Lu: I am right. 3S women's wear The future development in Shanxi is full of confidence. 2011 was the year when 3S took off, and 2012 was the beginning of the strategic plan. 3S brand ladies wear With the only woman dress entering the Great Hall of the people to appear in Beijing for the first time, we will take this opportunity to promote the 3S brand image promotion and operation standard as the goal, enhance the replication ability of the direct management standard, enhance the core competitiveness of the company, and increase the introduction of excellent talents, so as to achieve the integration and complementarity of resources and achieve the strategic goal. We 3S women's wear The brand operation will be strengthened to enhance the status of 3S clothing in Shanxi women's clothing brand and become the leader of Shanxi women's wear market.