Footwear Companies Or Brand Value In Global Context.

The intensification of international competition and the obstruction of foreign trade will have an impact on the status of China's footwear industry in the international market and the domestic market structure.

China's footwear industry is facing an unavoidable new situation.

At present, the international market is weakening.

Unilateral trade protectionism will become more intense when the economy is depressed.

The shortage of demand, competition pressure and trade frictions faced by export enterprises are more prominent.

Developed countries will increase intervention in the appreciation of currencies in emerging economies, and international trade wars and exchange rate wars are inevitable.

As the largest exporter of shoes and clothing in the world, we are facing more complicated foreign trade situation.

The hindrance of foreign trade has led to an impulse to "export to domestic sales" by Chinese shoe and clothing exporters.

At the same time, the prosperity of the domestic consumer market is constantly stimulating the ambition of overseas brands to enter the Chinese market.

All of these will bring a new impact on the domestic market structure.

Transformation ushering in new opportunities

Despite bottlenecks, more companies see it as an opportunity for pformation and development.

In the tide of great changes in the industrial structure, we should seize the new growth point and get a new lease of life.

"Direction is more important than distance!" said Guo Donglin, chairman of YISHION group. In the new situation, China's footwear industry needs to enhance its core competitiveness, including brand building, technology upgrading, and R & D capabilities.

"Fast fashion brands like HM and ZARA are very much in line with the consumer demand for shoes and clothing nowadays."

Guo Donglin told reporters that the two or three line cities and neighboring countries as the main market of YISHION to maintain their competitive edge, we must follow the "fast fashion" development path.

He said that YISHION group recently established its R & D center. This year, it will continue to increase R & D design and layout terminal consumer market, and believes that there will still be good development.

Like YISHION, many domestic brands are also exploring their own path of development.

Light and thin "autumn feather" and brightly colored down jacket.

At the fair, Bosideng's booth attracted many eyeballs.

The director of the booth told reporters that global warming has brought a lot of pressure to the survival of the down jacket brand.

More and more brands of down garments begin to pay attention to the design and technological innovation of down garments, and explore the way of survival in the predicament.

"Difficulties can hinder the development of the industry, and can also push the industry to a higher level."

Looking for Chinese values in a global context

China has become the world's largest consumer of luxury goods, and more and more high-end brands are looking at the Chinese market. The further development of global integration and international division of labor also create favorable conditions for China's footwear industry to enter a higher value chain level.

Many experts believe that the brand of Chinese shoes and clothing is ushering in a good opportunity for development. It is urgent to find Chinese values in the global context, occupy the commanding heights of industries and achieve sustainable development.

"We must stand on the basis of the innovation system and get the value of technological innovation and the value of our own brand."

Zhang Rongming, chairman of the AI group, said that the footwear industry in China should have the terminal brand to the international market, and a considerable number of enterprises should be specialized in manufacturing to become a manufacturing brand.

"Break

"To find China's value in a global context requires patience, self-cultivation, accumulation of time and accumulation of history, and needs help from all sectors of society."

Zhang Rongming said.