Haibo -- The Source Of China'S Casual Wear Fashion

　　海峽兩岸紡織服裝博覽會(huì)(簡(jiǎn)稱(chēng)海博會(huì)，英文縮寫(xiě)為STCF)由福建省人民政府、中國(guó)國(guó)際貿(mào)易促進(jìn)委員會(huì)、中國(guó)紡織工業(yè)聯(lián)合會(huì)、中國(guó)服裝協(xié)會(huì)、中國(guó)服裝設(shè)計(jì)師協(xié)會(huì)、臺(tái)灣紡?fù)貢?huì)共同主辦，泉州市人民政府和石獅市人民政府具體承辦;福建省經(jīng)濟(jì)貿(mào)易委員會(huì)、福建省對(duì)外貿(mào)易經(jīng)濟(jì)合作廳、中國(guó)國(guó)際貿(mào)易促進(jìn)委員會(huì)福建省委員會(huì)、福建省臺(tái)灣事務(wù)辦公室為成員單位;福建省服裝服飾行業(yè)協(xié)會(huì)、福建省紡織行業(yè)協(xié)會(huì)、福建省布料同業(yè)公會(huì)、福建省縫制機(jī)械行業(yè)協(xié)會(huì)、福建省服裝設(shè)計(jì)師協(xié)會(huì)、臺(tái)灣針織工業(yè)同業(yè)公會(huì)、臺(tái)灣制衣工業(yè)同業(yè)公會(huì)、臺(tái)灣毛衣編織工業(yè)同業(yè)公會(huì)、泉州市臺(tái)資企業(yè)協(xié)會(huì)、泉州市紡織服裝商會(huì)、石獅市紡織服裝商會(huì)、石獅市染整同業(yè)公會(huì)、石獅市布料同業(yè)公會(huì)、石獅市休閑褲同業(yè)公會(huì)、石獅市服飾鞋帽輔料行業(yè)協(xié)會(huì)、石獅市童裝行業(yè)協(xié)會(huì)、石獅服裝城

The chamber of Commerce, Shishi textile equipment professional market, China Textile newspaper, Chinese clothing newspaper, clothing newspaper and textile and clothing weekly magazine are collaborate units.

The cross straits textile and Clothing Fair is held on April 18th -21 in Fujian, a famous Chinese leisure clothing city.

Shishi, a famous leisure clothing city in China

In 1999, Shanghai Expo merged into the clothing strategy seminar of famous clothing cities and three places on both sides of the Straits.

In 2010, the thirteenth Haibo exhibition reached a new scale of 45 thousand square meters. It showed the latest products of garments, textile fabrics, accessories and clothing machinery industry chain. It represented the development level of Chinese casual wear and fabrics, led the trend of casual wear and fabric flow, and became a model of cross-strait industrial exchange, docking and cooperation.

The first Hercynian international fashion week also started sailing during the current Haibo conference. A total of 12 fashion designers and designers at home and abroad were held. The "Haixi fashion" award attracted more excellent brands and designers to compete. It became a new display platform for Chinese fashion brands and designers both at home and abroad.

Haixi international fashion week as a landmark activity, as a brand continues to be held, forming a professional mode of static exhibition and dynamic release. The main exhibition area has 45 thousand square meters of exhibition structure of clothing, accessories, textile and garment machinery. Among them, No. 2 Pavilion is one of the highlights of this Expo. It is planned to be a joint marketing center of Shishi famous brand clothing (short name exchange), with an exhibition area of 5 thousand square meters, and 46 brands of 40 lions of stone lions have been stationed. It has concentrated on displaying the excellent brand image of Shishi, and has served as a designated window for administrative reception and tour purchase after Haibo conference, and has been doing business all year round. The fourteenth session of the 2011 Haibo conference was grand and professional.

The second Haixi International Fashion Week held in the same year continued to promote the development of fashion industry in Fujian, foster and support original design and independent brand. It carried out the colorful activities of famous designers' joint exhibitions, brand fashion trends publishing, academic design release, Haixi Fashion Awards, opening and closing ceremonies, etc., and organized 11 fashion brands and designers' work releases, as well as a dynamic special release of fabrics, accessories and fashion trends.

Over the past few years, as a large scale, high specification and strong market radiation clothing professional event, Fujian's only professional exhibition featuring textiles and clothing is the only textile and clothing exhibition that highlights the characteristics of cross-strait economic and trade cooperation.

1, the characteristics of Taiwan are fully highlighted.

Haibo will give full play to the unique advantages of Fujian in cross-strait cooperation and cooperation and Shishi as a good foundation for the important textile and garment production base in the country, highlighting the characteristics of cross-strait cooperation and economic and trade exchanges, giving full play to the brand role of Shishi's "leisure clothing city", and promoting the exchange and development of the textile and garment industry across the Taiwan Strait.

Taiwan Pavilion is the highlight of the annual Expo.

Through contacts and communication with Taiwan, Taiwan Textile Association, Taiwan sweater knitting industry association, Taiwan garment industry association and Taiwan knitting industry association have established close cooperation with Haibo.

With the platform of Haibo, we will promote the exchanges and cooperation between Shishi textile and garment industry and Taiwan's new fabrics and new information. At the same time, we will enable Taiwan enterprises to understand the needs of the mainland's textile and garment industry, promote the rational circulation of Taiwan's textile and garment industry to the mainland, and build bridges for Taiwan's related industries to invest in Fujian and the mainland.

At present, there are more than 170 Taiwanese enterprises in Shishi City, and more than 5000 Taiwanese businessmen in Shishi.

2, the theme of leisure is heartily deductive.

Shishi is a famous leisure clothing city in China. It is also the center of Fujian casual wear industrial cluster. There are 39 well-known trademarks in China, 3 famous brands in China, 2 famous export brands in China, 15 national inspection free products, 59 famous trademarks in Fujian, second brands in the county level, and CABBEEN, AI Deng Bao, Shi Ya Ya, left bank, ye Bao, bin Nu and Wei Xi are among the most famous brands.

In recent years, Haibo has made significant breakthroughs, and the theme of "leisure" plays a key role in it.

Judging from the proportion of exhibitors and the nature of exhibitors, the garment enterprises attending the exhibition are mainly large and medium-sized garment enterprises in Quanzhou, especially the production of casual wear.

3, scale quality continues to improve.

Since the eleventh session of the Haibo conference, the main exhibition area has been expanded to "six districts and two pavilions". The exhibition area has been expanded from 200 thousand square meters to 300 thousand square meters. The thirteenth session of the Expo has added 3 hall as the textile machinery and equipment Museum, forming the main exhibition area 1, which is the "Trinity" exhibition structure of the brand clothing hall, the 2 Museum as the auxiliary material Museum, and the 3 hall as the mechanical hall.

The fourteenth Expo, the three main exhibition hall of the main exhibition area, has an area of 45 thousand square meters and 3000 booths. There are 3 main pavilions. The 1 hall is the clothing hall. The Taiwan Pavilion, the famous brand clothing exhibition area and children's wear exhibition area, the popular trend publishing area, the surface accessories exhibition area, the leisure pants exhibition area, and the information and creative exhibition area are set up.

Hall 2 is a joint marketing center of Shishi famous brand clothing, with an exhibition area of 5 thousand square meters, and 46 brands of Shishi 40 enterprises.

Hall 3 is the Machinery Pavilion, with an exhibition area of 25 thousand square meters. The seven major trading areas of the garment city are combined with three pavilions. The exhibition area is located in the distribution market of the Yang Chi pond, the Jinhui fabric market, the Fufeng mall, the Shishi excipient market and the business street.

The fifteenth Haibo conference will continue the exhibition structure of "six districts and three pavilions" with an exhibition area of about 400000 square meters.

Haibo will expand the scale of its exhibition, increase its participation level, enrich its connotation, improve its service level, and constantly develop towards internationalization, specialization and scale.

Integration of commodity exhibition center, logistics center, brand exhibition center, procurement center, technology research and development center, OEM processing center and cultural exchange center has a variety of functions, and economic benefits have increased dramatically.

Haibo will further strengthen the attractiveness of the city brand and become a booster of the entire garment industry. It will also promote the development of the other six industries by the clothing industry, and promote the sustainable prosperity of the Fujian textile and garment industry with the stone lions as the center.

First fourteen sessions

4, supporting activities are rich in content.

The annual Expo is a perfect combination of economy and culture.

The clothing industry development forum, China's casual fabric trends, China professional model competition finals, leisure city and leisure tourism summit, brand fashion show, China Sewing Machinery Business annual meeting, large-scale Fashion Plaza show and a series of events were successfully organized, giving the Haibo a more strong cultural atmosphere. From Japan, Korea, Taiwan, Hongkong and other countries and regions, and the exhibitors of all parts of the country and exhibitors, the fusion of the corporate culture and the unique clothing culture of Fujian style clothing sector highlights the connotation of the cultural brand of the Expo.

The thirteenth and fourteenth Haibo Fair successfully hosted the two Haixi international fashion week, expanding the fashion and leisure charm of Shishi and making it a landmark activity and brand.

The fifteenth Haibo conference will continue to organize the 2012 Haixi international fashion week, and create the brand image of "fashion stone lion" in all directions.

5, the influence continues to expand at home and abroad.

As a constantly developing exhibition, an innovative industry symbol and a common fashion partner, Haibo attracts the participation and attention of the global textile and garment industry and related industries.

Italy Milan clothing company, Asian Fashion Federation Korea Committee, Korean Fashion Association, Korea Textile Development Institute, Japan Fashion Association and so on show great enthusiasm for the Expo. They or organize their own manufacturers to participate in the exhibition, or will come to actively exchange and discuss.

As an exhibition sponsored by the provincial government, Haibo has received enthusiastic attention and support from various departments at all levels, giving guidance and support in policy formulation, image publicity and so on.

Ambassadors from various countries and regions such as UAE and Moscow have been invited to attend the meeting.

The mainstream news media and professional authoritative media reporters such as the people's daily, the central one and three or four sets, the China fashion press, the China clothing times, Phoenix TV and Guangdong satellite TV were extremely concerned about the Expo, and they went to the meeting to cover and publicize widely.

The successful hosting of the Expo has had a positive impact on expanding domestic demand and developing foreign trade, promoting industrial docking between the two sides of the Strait, and promoting the development of textile and garment industry in Fujian and even the whole country.

1, the Expo will play a positive role in promoting the development of Fujian style clothing.

Haibo has created the continuous development and upgrading of Shishi textile and garment industry, and promoted the development of Shishi into a famous garment city with perfect industrial chain and industrial elements. It promoted Shishi to become the first batch of famous clothing cities in China, and promoted the landing, construction and operation of the largest garment city in Shishi.

The successful hosting of the Expo has laid a solid foundation for the Shishi garment city to become the first stop of the wholesale market of Chinese clothing. Shishi garment city has become an unending exposition platform.

With the full play of the leading role of Shishi clothing city in the whole province and even the whole country, Shishi's textile and garment industry and textile and clothing trade will further promote each other and complement each other.

2, Haibo will have a strong industrial driving effect.

Haibo will stimulate tourism, shopping, trade and other related industries, promote the development and growth of Shishi's third industry, cultivate rich financial and tax resources for finance, and more importantly, Haibo will bring huge information flow, technology flow, commodity flow and talent flow.

The publishing of the national authoritative institutions and enterprises, the publication of the new trend of various new materials and various new equipment have become the "industry direction" of enterprises seeking to expand and upgrade.

The history of Haibo is the epitome of the gradual development of the lion garment industry and the gradual maturity of the market.

With the upgrading of the Expo and the expansion of its scale, the Expo has become an important window for enterprises to open up the market and display their image. It provides an open trading platform for manufacturers, distributors, agents, importers and exporters, retailers, fashion and textile designers and international purchasing agencies.

Textile and garment industry can gain comparative advantages in products, technology, production, marketing and other aspects in the expanding opening tide, thus greatly reducing the opportunity cost of domestic resources and helping to enhance the comprehensive competitiveness.

During the Haibo conference, the signing of supporting investment projects such as textile, clothing, warehousing and logistics centers has greatly promoted the interactive development of cities, industries and ports, promoted the upgrading of Shishi's textile and garment industry, and constantly enhanced the competitiveness of the industry.

3, Haibo will promote the county economy with distinctive characteristics and enhance the core competitiveness of the regional economy.

Haibo will help Shishi enhance the agglomeration effect of garment industry.

The industrial structure of "Chiang Chiang", "China's famous western trousers", "Ming Xiu sports clothing town", "Feng Li children's clothing town", "Hongshan leisure fabric town", "Jin Shang handicraft", "Yongning sports goods", "Bao Gai hardware accessories accessories" and "shoes industry accessories", "three places of the coastal areas, bleaching and dyeing control area" and other "one place, one product" and "one town, one industry" industry pattern show vigorous vitality in the Expo.

These professional production bases give prominence to the industrial agglomeration effect of Shishi, so that Shishi can form an international industrial processing zone.

The Expo also helps the central city enhance its radiation and influence to the surrounding areas and enhance its service function to the surrounding areas.

It is estimated that the sportswear and jacket installed in the Quanzhou textile and garment area, taking the stone lions as the center, account for about 1/4 of the national market. Sportswear, children's clothing and underwear export dominate the whole country.

4, Haibo will highlight the leisure character, excavate min faction culture and improve the professionalism and competitiveness of the industry.

According to the characteristics of Shishi garment industrial cluster, every year the Haibo conference carefully planned, organized and implemented a series of activities.

According to the characteristics of Minnan culture in Shishi, we should carry out in-depth excavation of the cultural connotation of Fujian style clothing and carry out the famous brand strategy. This will not only benefit the promotion of the entire Shishi costumes plate, but also facilitate the promotion of the brand of Fujian clothing enterprises. In implementing the famous store strategy, we encourage the clothing enterprises to carry out chain operation, open stores and carry out the appraisal activities of the clothing chain stores and image shops.

Haibo will bring together many advantageous enterprises and famous brands in the industry to carry forward the advanced representatives of the industry. This effective service has guided the development of enterprises and identified the correct direction of the industry.

Along with the development of a number of famous clothing enterprises, clothing brands and clothing stores, Haibo Fair has also created a number of famous entrepreneurs, designers and fashion models. It has promoted Shishi garment enterprises to enhance their management, brand operation and product design level, and promoted the implementation of the six projects of famous enterprises, famous brands, famous shops, famous artists, famous teachers and famous models, and promoted the development of the textile and garment industry of Shishi and even the whole country to a higher level.

5, Haibo will become a "city card" to promote urban upgrading and promote the development of the Economic Zone on the west coast of the Straits.

Haibo is the best stage to display and publicize the brand image and products of Shishi enterprises. Through exhibitions, it improves the visibility and influence of Shishi at home and abroad.

At the same time, the government of Shishi vigorously promotes the construction of Shishi City (Shishi Street) at home and abroad, so that Shishi develops in line with international standards and moves towards internationalization.

The collision and interaction between domestic and foreign brands, Shishi enterprise brand culture construction has increasingly attracted the attention of decision makers.

No matter from the exhibition hall layout, exhibition activities or style taste, the enterprises are full of cultural connotations. Enterprises are no longer just paying attention to immediate interests, but rather focus on how to make strong brands and create "100 years old brand".

Taking the exhibition as the medium, Shishi municipal Party committee and municipal government strive to forge and upgrade urban culture and promote urban upgrading.

During the Expo, we successfully organized the activities of "Shishi fashion city promotion conference", "leisure tourism forum" and "Minnan clothing culture exhibition" and multi-channel media reports, and publicized the goal of "building famous brand of clothing city". Through the government's attention to the industry, the foresight and pioneering spirit of project planning, we can enhance the attractiveness of the city, start the city brand and realize the marketing strategy of the city.

Motivated by the holding of the Expo, a number of key projects have been built and used to improve the city's taste. At the same time, the comprehensive environment of hardware and software, including pportation, post and telecommunications, financial services, tourism reception, port joint inspection, entertainment and shopping, personnel quality training, has also been improved.

The leading role of the Expo has begun to appear. Shishi has been repositioned in the international pattern as "the central city of Fujian clothing", the central city of Quanzhou bay port, the coastal tourism and leisure city of Commerce and trade, and the "frontier point" of opening to the outside world and Taiwan exchanges.

Haibo has shown the economic, cultural, technological and other levels of Shishi to the world. It has demonstrated the good image and bright prospects for the opening up of Shishi, and has become a beautiful business card of Shishi, making Shishi a shining pearl in the Economic Zone on the west side of the Straits.

Focus on the west coast of the Straits.

When China's economy is seeking steady and rapid development, when the new market environment is endowed with more challenges and opportunities for textile and clothing, this year, "4.18" we will gather together the famous Chinese leisure clothing city, stone lion, to feel the fashion together, to feel the leisure together, and to feel the hot dance of the two sides in the industry, and to feel the progress of the global textile and clothing together.

Stone lion, China's famous leisure and clothing city, welcome you!