CHIC2012 Chen Dapeng: Clothing Industry "Crossing" New Initiatives

In the past 20 years, CHIC has witnessed not only a time node in the development of China's apparel industry, but also an important milestone in opening up a new chapter in the industry.

On the occasion of the CHIC2012, CHIC official daily visited Chen Dapeng, executive vice president of China Fashion Association to listen to their latest feelings.

The annual China International Clothing and Accessories Fair (CHIC) is the most important event of China's clothing industry. This year is the anniversary of CHIC20. This event is more interesting.

Through the development of CHIC20, we can see the great changes of China's clothing industry, clothing market and Chinese clothing brand.

In the past 20 years, CHIC has been growing with the development of China's garment industry, and has grown into the most influential and influential fashion exhibition in Asia.

Since its foundation, the CHIC organizer has taken "guiding the progress of China's garment industry and promoting the development of China's clothing brand" as the purpose of the exhibition.

Over the past 20 years, the China clothing association has been adhering to the innovative attitude, giving full play to the platform effect of CHIC and making CHIC the promoter of the development of China's garment industry.

At the same time, this year is also a year for China's apparel industry to carry out the "12th Five-Year plan", and it is also the watershed for China's clothing brand to regain its freshmen.

In the ever-changing living environment, China's clothing brand will be driven by marketization, speed up pformation and upgrading, continuously seek development through exploration and innovation, constantly optimize product mix and improve brand operation level.

The 20 years that CHIC has gone through are closely related to the development of China's clothing industry and the development of Chinese clothing brands.

After a systematic review of the development of CHIC and its industry in the past 20 years, the China Apparel Association has refined the theme of CHIC2012, "crossing".

This theme is the trend and direction of the development of the industry.

After experiencing the entry into WTO and the financial crisis, China's garment industry will move towards a higher stage and move towards a new development period. It is hoped that the Chinese garment industry can realize the real pformation and upgrading of the industry in this period.

Of course, this process requires a resolute attitude. Therefore, CHIC2012's theme "crossing" is the more stable embodiment of the whole industry in the process of innovation and upgrading.

In this special period of development, entrepreneurs in China's clothing industry should have confidence in the market.

On CHIC2012, we will see that Chinese clothing enterprises face the future confidence and innovative attitude in the face of industry development difficulties. They will "cross" the current predicament with practical and rational actions.

CHIC20 anniversary is not only a time node in the development of China's garment industry, but also an important milestone for the industry to open up a new chapter. I hope CHIC2012 can help the development of China's garment industry and provide more powerful support for brand promotion.