Review CHIC2007: A Common Era Of Innovation

CHIC2007

The press release was held in the news building.

The fifteenth China International Clothing and Accessories Fair (CHIC2007), CO sponsored by the China Apparel Association, China World Trade Center Company Ltd and the China Textile Council, will be held on 18-20 March 2007 (men's wear casual wear) and March 24-26 (women's wear, children's wear and costume accessories) in two phases in Beijing China International Exhibition Center.

The two phases of the Expo are 120 thousand square meters, which are divided into eighteen professional exhibition areas, attracting a total of more than 1000 brands from seventeen countries and regions including the United States, Italy, France, Spain, Germany, Belgium, Canada, Turkey, Japan, Korea, India, Indonesia, Bangladesh, China Hongkong, China Taiwan, China Macao and Mainland China. CHIC2007 continues to maintain the honor of the most influential and influential clothing professional exhibition in Asia.

As China's economy enters the "Eleventh Five Year Plan", China

The prosperity of "fifteen" achievements in the garment industry has also been reflected in the wider field through CHIC.

The group growth of enterprises, the improvement of brand building and the awakening of the original spirit are gathered into the magnificent picture of China's clothing development, and are deeply imprinted on CHIC.

As the largest scale, the highest grade, the most professional, the most powerful and the most influential professional exhibition in China's clothing industry, it is known as the CHIC of the "China clothing industry annual event", not in 2007 to the fifteenth session.

Enter the fifteenth development year of CHIC, no matter in the exhibition's international cooperation, exhibition promotion and innovation,

Firm footsteps, independent voice.

Enterprises and brands are the direct mouthpiece of the industry's appearance. The most obvious advantage of China International Clothing and Accessories Fair is that it is the most comprehensive, accurate and meticulous gathering of Chinese fashion forces in the most concentrated time.

15 years of experience, forging the name of CHIC is clean and bright, but it is also the deepening of China's garment industry and international integration.

From the 11 thousand square meters exhibition area of the first CHIC in 1993, the 400 exhibitors to the 120 thousand square meters in 2007 and the exhibition of more than 1000 brands, the simple number change represents a leap in the industry.

15 years of CHIC, there are 15 years of brand story.

"Shun Mei" lasted for fifteenth years on the stage of CHIC; Wenzhou's representative brand "Zhuang Ji", "French School", "Jordan" and CHIC were closely related to each other for nearly ten years; "Shan Shan", "YOUNGOR", "red bean", "Luo Meng", "nine herding king" and "Taiping bird" and other brands rising in different times continued to participate in the exhibition.

The sustained attention of these well-known brand enterprises and the ten participating exhibitions are affirmation of the CHIC endorsement image and the best platform for Zhang Xian's industry status.

CHIC has witnessed how many brands like them grow and how many industries they dream of.

Speeding up the upgrading of industries and enhancing brand value are the core topics of China's clothing industry and the key homework.

Whether the already strong and powerful enterprises and famous brands, or the new faces in the industry, they are everywhere in their brand building. They are also everywhere.

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"Brand innovation" is an important embodiment of garment enterprises capturing and feedback industry information and keeping "fresh blood".

After years of accumulation, the "brand diversification" mode and "brand group" gradually formed on CHIC2007.

First of all, a large enterprise with both strength and popularity can not only satisfy the needs of new products, but also start the emergence of "new brand", which enriches the product level and category and consolidates its core brand strength.

For example, Bosideng has settled down in the down industry, extending to men's dress, women's wear, casual wear and children's wear and sports products. The "BABEI" necktie has also begun the attempt of advanced business casual wear; the arrival of famous business "Boyang" and "idenberg" with women's dresses Manas and men's "Kasi Shi".

The details are the marks of the industry's advancement.

Carry forward the future.

One of the reasons for the thriving and thriving clothing market is the emergence of new enterprises, new brands, catching up and surpassing.

The timely grasp of fashion trends and the timing of market entry are all the "beauty" of new brands.

For example, CABBEEN, Tonlion, Han Wu, Euro bran and warms are very stylish fashion brands. What CHIC shows is not the number of sales, but a surge of wave trend.

"Urban leisure", "originality" and "designer's flagship" are a kind of "quick response value", which is an interpretation of "brand culture".

In the fifth Plenary Session of the 16th CPC Central Committee, it pointed out that "we must improve our capability of independent innovation and form a number of well-known brands with independent intellectual property rights".

In other words, it calls for "original creation".

On the platform built in CHIC15, changes in the industry, enterprises and brands will be staged every session, and the ability to stand out and take pride in this kind of practice is the power of "originality".

The true establishment of brand lies in originality, and the real realization of originality lies in the design input of the brand and the R & D of science and technology.

In this exhibition, YISHION, which stands out from its sales in the market, is one of the representatives of brand innovation spirit. It has nearly 400 garment designers, more than 4000 stores in the whole country and a large number of YISHION funded by R & D funds. It will interpret the meaning of "popularity" at this exhibition.

In the CHIC2007 "Shan Shan hall", the voice will be "original creation".

More than 10 domestic and foreign brands, from men's formal dress to women's wear, children's clothing to down jacket field, multiple brands will be staged at the same time.

In the process of promoting the multi brand internationalization strategy, the "Shanshan Sport" has been launched in a grand way, which is fully practiced for innovation, and also represents the loud response of the garment industry to the 2008 Beijing Olympic Games.

At the same time, "Kaiser", "Saussurea", "Li Li" (Lily), "Kay Xiya", "parkland" and other new and old brands of heroes have begun to make the brand independent originality become a common practice in CHIC.

The founding of the new, the real "Chinese brand" has been ready to go.

China's, more is the world

The deepening of economic globalization has accelerated the lateral structural adjustment of the global textile industry. All countries are facing new strategic choices under the new trend of international textile industry.

At the 5th anniversary time of entry into WTO, Chinese textile and clothing have experienced harvest and setbacks, and are facing new opportunities and challenges.

Under the new trend, although China has different opportunities, levels, and paths compared with developed textile and garment countries, there is one thing in common that they cannot be separated from the global relationship of cooperation and competition, and in the system of "open, cooperative and win-win".

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CHIC invited the international fashion giants such as Pierre Cardan and Valentino to join in the first session.

The pursuit of "international integration" runs through the development process of the Expo.

Before and after the entry into WTO, Chinese clothing treats international costumes from "understanding" to "imitation" until today's agency, cooperation and reference and development. Before and after this "please come in and go out", the internationalization of Chinese clothing has never stopped.

Having accepted the rules of WTO, the domestic market has gradually moved closer to the international market.

Some large and large enterprises, by introducing international brands, especially the introduction of international first-line brands, learn the essence and operation experience of these international brands, and then apply them to enhance the value of their core brands.

For example, "YOUNGOR" will take the United States "Hart Schaffner Marx" on its CHIC2007 platform. "Italy" famous brand "Byblos" appears on the "agent". The French "Kadry Mini (Catimini)" brought by the "children of water" brought by the children's clothing, and the famous sports fashion brand "KOLING", which is hand in hand by the sports brand XTEP, will participate in this exhibition.

At the same time, on this CHIC, overseas exhibition groups are still coming out.

Several large delegations in Europe, Asia and Hong Kong, Macao and Taiwan have been accompanied by CHIC for many years.

Because of the huge attraction of the vast domestic market, overseas first-line clothing brands are trying to acquire more Chinese market in many ways, which is also one of the embodiment of globalization in the Chinese market.

The Hongkong Pavilion, organized by the Hongkong Trade Development Council, has begun to bond with CHIC since its first Expo in 1993, and has experienced the development and specialization of the exhibition.

For many years, he participated in CHIC and participated in the exhibition for 5 consecutive years. The Hongkong Pavilion confirmed its position with its firmness and level.

The French Pavilion will come to a high level of business and brand selected by the organizers. In addition to the French local brands, the French Pavilion will also absorb other European fashion companies.

The CHIC tour of Italy Pavilion remains stable, with its brands concentrated in men's and women's wear, casual wear and accessories.

The heads of the exhibition groups also expressed their expectations for the Chinese market on the trip to CHIC. The two fashion giants will continue to look at China through CHIC.

CHIC2007, Japan and CHIC concluded the first "special cooperation" friendly cooperation relationship, and led the top domestic clubs and brands to Beijing, and pushed the door of China through CHIC.

The Japanese fashion show, organized by the Japan trade promotion organization, contains more than 40 famous brands such as "Nwag", "world", "three AI", "Yi Du Jin" and "FA:GE".

From the spirit of design to the concept of management, from the classic exhibition of "exhibition of paper" to the theme of "colorful city", every brand will bring the perfect shock from perceptual to rational in the biggest event of China's garment industry.

The Japanese uniformed Association will also visit CHIC in the same period. The association, which has the reputation of the highest international uniform industry association, will cooperate with CHIC in the development of uniform industry.

The "CHIC Tokyo in Beijing", which was held in Japan in the same period as the heavyweight clothing show in the same period, has long been the first to be heard, causing heated comments in the media and fashion circles.

CHIC is an open window facing overseas. CHIC is also a gateway to China.

In addition to the form of exhibition, a large number of international brands poured into professional exhibition areas.

South Korea's "SK", "HUM" and "Just in Time" will appear in the women's wear exhibition area. The "Adidas" senior golf series "Taylormade & Adidas Golf" takes part in men's wear period.

Every weighty name brings fashion. It is a fashion that comes to China. It is also a fashionable China.

International integration in clothing, international convergence in CHIC.

Jigsaw puzzle CHIC

CHIC is a platform for clothing, a mirror of the industry, and a loud name.

Every spring, clothing at all levels at home and abroad converge on the Expo, and CHIC also deepens its role as a link.

A series of exhibition assisting activities such as pre - and mid - stage service organizations, forums, conferences, shows and trend releases have been made into a fashionable, professional and international brand through professional visitors' promotion and visits.

The trade and docking service and exhibition service are the most direct reflection of CHIC professionalism.

CHIC has never stopped the pace of self-improvement. Every exhibition is trying to give exhibitors the best space for them.

In order to make the professional audience understand the situation and process of CHIC timely and accurately, and further promote the integration of Commerce and trade, the professional audience promotion activities both at home and abroad are expanding and expanding year by year.

During the CHIC2007 preparation stage, the organizers launched a professional audience visit in 7 cities in Asia, Europe, Australia and China, which played a positive role in promoting the exhibition, business negotiation, and CHIC international awareness. At the same time, CHIC also made use of the audience database built over the years to ensure that the target customers were accurate and the invitation work was effective.

In early 2007, CHIC opened online pre registration and pre registration services, simplifying the entrance of professional audiences and media. It is another manifestation of the exhibition's efficient image.

Up to now, 46 countries and regions, including domestic audiences, have signed up to visit CHIC on the official website of more than 4000 people.

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At the exhibition site, the organizers serve the exhibitors through various convenient and detailed measures such as "business consultation desk", "SMS notification", "green channel" and "responsible person system in the district".

At the same time, "red dress etiquette", "Service Handbook" and "exhibition" and other on-site exhibition services, make the CHIC International Industry Exhibition huge system, in every detail, orderly and orderly.

Broad and professional, fashion and wealth.

The charm of CHIC comes not only from the exhibition area of each party, but also from its complete set of activities.

It includes the annual harvest of the clothing elite and the number of garment industry in the year. The "07/08 autumn and winter fashion trend in China" is not only a professional prediction of the consumption trend of China's clothing market, but also strives to guide the production of local clothing brands and clothing consumption through the publication of the trend; "2007 Annual Conference of China's clothing retailers and retailers" will aim at the market at zero distance and take the theme of "pragmatic negotiation, sharing experience and common growth" as the theme to create an exchange platform and omnidirectional service for garment retailers and retailers. The "ink run 2007 2007 China clothing Forum" is the voice of innovation in the fashion industry. This forum takes the theme of "winning the Chinese clothing brand in the next five years" as the theme, and analyzes the great changes and challenges faced by Chinese clothing in the pformation era with the eyes of experts and scholars. "2005-2006 China clothing brand annual award" will interpret the brand strategy, set up the brand prestige in the industry, and ten awards.

The establishment of the "Asian garment industry alliance" has also made international exchanges a responsibility.

CHIC has turned a fair into a fashion world.

In the fifth year of joining the WTO, CHIC has climbed to the fifteenth summit.

Under the impact of the global textile trade integration and the tide of economic globalization, the integration of the international market and the development of China's garment industry have spawned the strong voice of Chinese brand independent originality.

CHIC, after 15 years of hard work and development, has become the grand platform for the industry and the direction of market trend.

Taking the torch of the "fifteen" clothing industry and facing the spring breeze of "11th Five-Year", CHIC will continue to spare no effort to make unremitting efforts for the upgrading of Chinese brands and the integration of international exchanges.