Industry Analysis: Six Key Points In Textile And Garment Industry Circulation
Serious situation and positive response
In 2011, there were many uncertain factors in the entire textile and garment industry, and the overall fluctuation was greater, and the pressure of survival on enterprises increased. This is verified both in terms of statistics and market performance. Enterprises in the professional market and the circulation sector also have personal feelings about this.
In addition, there was a significant gap between the second half of 2011 and the first half of the year, of which 11 and December showed a downward trend in both domestic and overseas sales, and sales of clothing, especially cotton clothing, even showed negative growth. The main reason is that the price of raw materials represented by cotton is fluctuant and the price of cotton used by domestic textile enterprises is much higher than that of international counterparts. At the same time, the whole industry still has the problem of increasing financing difficulty, which is also prominent in the circulation field.
Although there are some difficulties in the textile and garment industry in the past year, on the whole, the price of cotton will not fluctuate continuously as a result of the original advantages and overall competitiveness of the industry. The production enterprises will also make preparations for the procurement ahead of time for this year's situation. Therefore, it is generally judged that all indicators of the industry in 2012 should maintain steady growth, but the growth rate and speed will be slower than that of the previous years. In this regard, textile and garment circulation enterprises, especially the textile and garment market, as well as suppliers and purchasers, should actively pay attention to the industry situation, and especially need to actively innovate in the domestic market.
Strengthening statistical monitoring and paying attention to small and medium enterprises
First, we should strengthen the information monitoring and operation analysis in the circulation field, strive to accurately reflect the operation of the industry, and find out the problems early through the market and price changes, so as to make an early warning of the industry.
Two, we should focus on the survival of small, medium and small enterprises. The accumulation of small, medium and micro businesses in specialized markets is closely related to the development of industrial clusters. Last year, some garment processing enterprises in the Pearl River Delta and Yangtze River Delta region had shut down, stopped and moved in large quantities in a short period of time, forming a whole industry problem and even affecting the stability of the society. Concerned about the operation of small, medium sized enterprises, export and processing enterprises, we need to have an in-depth understanding of various problems arising from the operation of enterprises, which will arouse more attention from the government, get policy support, and ensure the stability and development of the industry.
Do well in four constructions and do six jobs well.
During the "12th Five-Year" period, we should build a circulation industry that is widely used in modern technology, build a circulation industry with continuous innovation, build a brand oriented and vigorous circulation industry, and build a high-quality circulation talent team to meet the needs of textile and clothing. At the same time, we should focus on the important issues of how industrial circulation develops with industrial development, regional development, actual demand, e-commerce and logistics. {page_break}
In addition, the focus of the circulation branch in 2012 will also focus on the following six aspects:
First, continue to strengthen basic research, information collection and analysis work. Doing a good job of statistical monitoring is not only to monitor the market operation, but also to include products, prices and added value of products. Yiwu, Keqiao, peri bridge, Shengze and Qinghe have already had their own index monitoring system, hoping that more markets can develop their work in this area.
Two is to integrate market resources and push forward. Electronic Commerce Construction of platform. Although the professional market is still in the exploratory stage, it is necessary to see that the development of e-commerce is an irreversible trend in the future. The professional market has inherent advantages in the development of e-commerce. We must broaden our understanding, improve efficiency and accelerate the pace of development.
Three, we should focus on brand promotion and promote the incubation of independent brands. The "China clothing growth brand" series launched in 2009 by the circulation branch has effectively supported the growth of small and medium-sized independent brands in various professional markets, and has raised the popularity of a series of new brands. This year, this work will continue, and we must spare no effort to carry out follow-up services to China's clothing growth brand, excellent channel brand and brand incubation base.
Four is to promote the integrity system. This is in line with the requirements of the Ministry of Commerce and the General Administration of industry and commerce. We must continue to do a good job and do our best to publicize and commend the good faith units.
Five, we should do a good job in building a green market system and promote the further development of the specialized market in energy saving, environmental protection and product safety. For the professional market, we must strictly control the public service and product quality testing, and give relevant support to merchants and brands.
The six is to achieve cooperation and win win. The specialized market has both upstream and downstream relations, as well as regional collaboration. Promoting cooperation among projects, especially cooperation in e-commerce between markets, can effectively improve efficiency and save costs.
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