Zheng Yonggang: The Two Journey Of "Costume Maniac"

Zheng Yonggang

Nowadays, there is a popular word in the market called "split up". If Zheng Yonggang is divided into different styles according to different styles of action, he can at least be divided into four types: eloquence and Yan Jiehe, making friends like Sun Dawu, Li Jinyuan as strong as Li Jinyuan and making decisions like Zhu Xinli.

Chen Weihong pushed open Zheng Yonggang's door and saw a doctor doing routine physical examination for him. Zheng Yonggang saw his old friend coming, and was very happy, and hurried up to greet him.

This is the headquarters of Ningbo Shanshan Group in February 15th.

On this day, with a drizzle of rain, several people were sent to the "Shan Shan".

Drama is like life

The name of the play is "marriage".

One is Shanshan Group, the other is Itochu trading company in Japan. They are the top 500 enterprises in China and the world.

In February 16th, the latter found out 10 billion yen (about 750 million yuan) from the waist pocket, and took 28% of the former share, and thus became the second branch.

Fifty, we know destiny.

Zheng Yonggang, who had just passed 50 years old, was in high spirits.

In his speech, he reviewed his entrepreneurial history, constantly used parallelism and adjectives to describe the strength of Shan Shan, and expressed his satisfaction with this marriage.

"I have done two great things in my life, and one has made a name for the state-owned enterprises that took over the debt, and the second is today's cooperation with Itochu."

In last year's list of top 500 Chinese enterprises, Shanshan ranked 409th, with a revenue of 11 billion 200 million yuan.

Less than 20 years to build a diversified kingdom including clothing, finance, new energy, non-ferrous metals, venture capital and other industries is also a great asset. However, compared with the textile business of last year, only one billion dollars worth of textile fiber business, the Chinese fir can only be regarded as a "dwarf".

Obviously, Zheng Yonggang threw out the hydrangea and thought he might be able to see farther on the shoulders of giants.

Zheng Yonggang on the stage continued to point out rivers and mountains and inspire words.

Sometimes he dragged too far away, too long, and the host Chen Weihong had to wait for the opportunity to pull it back.

Although Zheng Yonggang suggested that the participants should speak freely and say yes, "we should not be secretive!" however, when asked about the story behind the decision, and the details and prospects of the "close" relationship between Shanshan and Itochu, he became vague and vague.

Perhaps he himself did not have an answer. Although Shan Shan's performance was poor last year, the export growth of the entire garment industry has dropped to 1% under the economic crisis, and the market pessimism has been spreading.

Change itself is more important than ending.

Just like 10 years ago, Zheng Yonggang cut down the marketing channel that Shanshan had built up before.

But Zheng Yonggang never showed his uneasiness. It was always extroverted, passionate and even crazy. It may be related to his army in Dalian when he was young. Naturally, he was also very good at hiding himself properly, which coincided with the spleen of Zhejiang businessmen.

Singer Willber Pan, a song called "life is like a play", sings: "don't be too early to see the cards, and manipulate the future, as long as the ending is not getting worse."

"Spin off" Zheng Yonggang

Yan Jiehe, who once boarded the Hurun rich list, was known by many people as well as Zheng Yonggang. In February 16th, he came hand in hand with itoin. Zheng Yonggang, like a poet, declared, "this is a comma, not a full stop. It's funny and funny."

He was so excited that Okato Masahiro, the director of Itochu, who had taken the microphone, spoke for a moment. "Chinese are the most business people in the world", holding Zheng Yonggang up.

The "Sun Dawu case" has been sensational. Sun Dawu, the head of Hebei Dawu group, has become a star figure. He is one of the few people who openly call himself a lot of entrepreneurs, academics and even officials.

Similarly, after the improvement of the corporate structure, Zheng Yonggang is now pulling out. His favorite hobby is playing golf, attending parties and making friends. He took the lead in setting up the new Shanghai Businessmen Association and chairman of the board last year.

Chen Weihong recalls that two years ago, he recorded the "dialogue" program in Shanxi. Zheng Yonggang and Li Jiaxiang played the role on the stage when they were the chairman of the Air China and the current civil aviation bureau.

Two years later, the sale of shares to Japanese businesses has been lost. "I have consulted some economists and official friends for advice and advice, and have consulted with Liu's (Liu Chuanzhi) and TCL's Li Dongsheng privately, listening to their experience and lessons of internationalization."

Zheng Yonggang told the Southern Weekend reporter.

Zheng Yonggang and Li Jinyuan, the head of Tianjin Tiens Group, are comparable to heroism.

When pyramid schemes were banned in the year, Li Jinyuan did direct sales overseas, and more than 100 countries and regions had Tiens' branches. Almost at the same time as Li Jinyuan, Zheng Yonggang vowed that there should be 8 listed companies in 2010.

One thing that is close to Huiyuan's Zhu Xinli * is that they are both a combination of yin and softness and decisiveness. Zheng Yonggang also has the creed of "should be a son and a pig".

Although there is an insoluble complex about the clothing industry, no matter whether it was the sales channel that first cut down the Chinese fir, or now it has been given to Itou Tada by 28% of Shanshan Group's shares, which is "net sale" of the book value, Zheng Yonggang has not been too indecisive. On the contrary, driven by a strong desire for conquest, he has gone farther and farther in the field of new materials.

"We are a steady but aggressive team."

Hu Haiping, executive director of Shanshan holdings, told reporters.

An unopened page

"We want to be harmonious forever! When I was 60 years old (2018), the fir fir cake had to scale from 100 billion yuan to 200 billion yuan."

Zheng Yonggang said.

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On the land of Zhejiang, anything that feels "impossible" is possible.

In Ningbo, the hometown of Hong Bang tailor, the output value of garment industry was nearly 100 billion yuan in 2008.

The representatives of Shan Shan, YOUNGOR, Luo Meng, and Luo Luo Cheng, etc.

However, Zheng Yonggang is like a hunter who enjoys the taste of fresh and different prey. If he is anorexic one day, he will turn to search for new prey.

That is to say, in his "Zheng's philosophy", the premise of "subtraction", which he kept saying and practiced constantly, is exactly the seemingly endless "addition".

In the cooperation agreement signed between Shanshan and Itochu commercial office, Itou Tadajun has been paying attention to comprehensive and long-term cooperation in the clothing industry, energy, finance, investment, metals and other industries. But in addition to clothing and technology, Shanshan has the usual style of "short and fast".

"It's like a sprinter who meets a favorite long-distance runner, excited and embarrassed!" a middle-ranking staff of a Shan Shan did not care about the marriage of Shanshan and Itou Tada. In his view, Itou Tada could get into the city by making a trip from Shanshan to earn money from the United States to earn RMB.

Interestingly, in an interview with reporters, a senior executive of Shan Shan gave Zheng Yonggang a comment on the big pattern.

Meanwhile, 4 executives from Itou Tada's first group are stationed in Shanshan and will take part in specific operations and management matters.

There are also concerns about whether these members will be unacclimatized - even though they are not family systems, they appoint people to be wise.

On the other hand, although Zheng Yonggang is not attached to Shanshan Group and listed companies, his hard and independent style may increase the difficulty of the two sides running in.

"Naturally unnaturally, Zheng Yonggang used to be" the master of rivers and lakes ".

A student at the Yangtze River business school told reporters, "many students often ask him for business management problems. He is very enthusiastic and enjoys this feeling very much."

The agreement is signed, the toast is empty, and the east wind of the policy is coming, but everything is still unknown.

Some people say that when Zheng Yonggang was 60 years old, he would not be able to become the "Dun" of the Chinese clothing industry, but then he could become the Huiyuan of the clothing industry.

Ten years too long, seize the day.

Chen Weihong said, in any case, this is a meaningful attempt and exploration by Chinese private enterprises, and Zheng Yonggang is already on the road. That is enough.