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Suning Will Launch Its Own Brand Clothing In The Second Half Of This Year.

2012/4/17 11:58:00 10

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In April 13th,

Suning Appliance

It announced that its plan to issue 447 million new shares of new shares was approved by the SFC in April 12th.

Suning Appliance has held 2011 Annual online performance briefing recently. Over 10 times, Suning Appliance executives responded to investors' enquiries about the issue of issuance, each time the content is the same, all of them are "the company's additional projects are proceeding smoothly according to the relevant procedures, and the company will inform the public about the progress of the first time".

It is worth noting that Suning appliances revealed at the briefing that the private brand clothing products will be launched in the second half of this year.

Suning, a household appliance giant, has to see the future development trend and accelerate its pformation under the market pformation. Jingdong mall, Dangdang and Amazon have begun selling products through offline channels. Many consumers choose and test the relevant products first, such as Suning and Gome, and determine the products they need, then purchase them through online channels. This kind of "offline choice, online consumption" situation will be Suning, Gome and so on.

Physical store

The store is pushed to the embarrassing situation of "dressing for others".

Wang Ningyuan, a IT industry researcher at CIC, pointed out that the appliance store giant also saw the current competitive situation and set foot in the electricity supplier. Gome not only opened Gome online mall, but also bought it.

Coba shopping network

To strengthen the management capabilities of its online business, Suning, as its direct competitor, will not easily give up this area. Through suning.com's layout of online business, Suning announced the launch of its own brand clothing products. So we can see that the layout of Suning online is not only to open online sales channels for its electrical products, but also to expand the development of its department store brand business and realize the diversified business path of products.

For Suning's launch of its own clothing brand, Zhang Yanlin, chief consultant of CIC, has expressed some concerns. He believes that, judging from the current development of suning.com, there is still a certain gap between the page design, the category of goods, the price of the products, or the corresponding service feedback link.

In the 2011-2015 year investment analysis and prospect forecast report of China's e-commerce market, CIC advisor pointed out that suning.com did not take an advantage in product prices. Taking bread machine as an example, the product price of Yi Kai was higher than Jingdong's price by about 30%.

In such a relatively weak competitive situation, Suning has to split some energy to build its own brand clothing products, not to mention that the clothing field belongs to its relatively unfamiliar field. In terms of brand positioning, consumers have positioned Suning in the name of household appliances, so that consumers will have to take a longer time to switch from "electrical" positioning to "clothing" positioning, and brand promotion needs a lot of financial support.