New Market For Online Shopping: Cross Shore Online Shopping In Taiwan
The booming online shopping market in mainland China has not only changed the shopping habits of mainland netizens, but also made Taiwan a great deal of goods and products. online shopping Ethnic groups are in hot pursuit. A few days ago, a professional cross shore shopping platform called "purse net" released by Taiwan Internet Technology Co., Ltd. released a research report on the trend of cross shore online shopping in 2012, and concluded Taiwan. Cross shore online shopping Three important trends.
According to the data released by the report, Taiwan's Cross shore shopping group is still dominated by women, and women's favorite costumes and boutique products are also the main purchasing category. Price orientation is still an important factor for Taiwan consumers to choose cross shore shopping, while Taiwan's Cross shore shopping also shows three major trends.
1, the conditions are becoming more and more perfect: the rich commodity and price advantages of the mainland online shopping market have made many consumers in Taiwan eager to try out the Internet word of mouth effect. According to the survey report, over 90% of Taiwan's cross border online shopping consumers are buying by themselves instead of group buying or purchasing. It can be seen that the various services in the cross shore shopping process have been improved and ordinary people can easily operate.
2, logistics cost reduction: the report shows that 56% of consumers will choose to collect goods to reduce freight costs. 16% of the consumers who choose the goods collecting service attach great importance to the inspection service. This is because there are many kinds of online shopping products in mainland China. When there are problems such as quality problems or sending errors, it is much more difficult to purchase goods than in Taiwan, and the inspection service provided by logistics providers can significantly reduce the cost of replacement. With the increasing efficiency of Taiwan cross shore logistics services and the coverage of distribution channels, the Internet craze for Internet users in Taiwan will be higher in the future.
3, the net batch has gradually become a trend: Taiwan cross shore consumer groups can be divided into four categories, including general users, online shopping people, professional wholesale sellers, and company procurement. It is worth noticing that this part of professional wholesalers: as a result of the vigorous development of cross shore online shopping, a group of investors who have their own unique pick up goods, make use of cross shore shopping for wholesale, and sell goods at online stores or storefronts to earn the difference, are called "B" consumers.
Consumers in the past had to pay the cost of air tickets and lodging, and buy goods from the mainland, and cross shore online shopping helped them save the cost. This type of B end consumers purchase goods mainly for clothing, shoes, 3C and jewelry accessories. The consumption pattern of cross border online shopping has not only changed the existing online shopping platform in Taiwan, but also created business opportunities for micro entrepreneurial communities.
You Shiyi, the chief executive of network technology, said: the professional cross shore shopping platform built by web technology is to comply with the development trend of cross shore shopping. With the innovation mode of gold flow, logistics and information flow, we can provide consumers with more secure and convenient gold streams, more rapid and cost saving logistics, and a large and practical information flow to help Taiwan consumers cross shore online shopping.
In addition, in order to cope with the habit of picking up goods from Taiwan residents, the purse net has already started to carry out cargo logistics and docking with the four super business to pick up goods. At that time, it will realize the online shopping experience of "Taobao order and super business" and provide consumers with more convenient logistics needs.
In December 2011, net technology's wallet online line broke through. Taiwan consumers Cross border shopping in the barrier of payment and logistics has become the first cross-border online shopping service provider for Taiwan buyers and mainland sellers.
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