Post 80'S Entrepreneurial Story &Nbsp; Opening Up National Clothing Store

In the Hua Shi Culture Street, there is a national customs.

Shi Lingling told reporters that she was engaged in the national costume business, mainly based on her perception of life.

As long as you feel your heart and follow your feelings, you can easily enjoy your life.

A tour guide turns to be a shopkeeper.

Shi Lingling was born in the 1980s.

Though not very old, there have been several job hopping experiences.

"Maybe it's my sex free life. I prefer traveling.

So the first profession chose to be a tour guide, which is the longest time I have worked so far.

Shi Lingling said when she talked about her first job.

Shi Lingling told reporters that in those days, she was a tour guide in the Three Gorges area of Yichang.

The Three Gorges of the Yangtze River is surrounded by clouds and picturesque scenery, but it is not easy to guide a group of tourists to appreciate its beauty.

Although the income is not low, it is really hard to be a tour guide.

This business has been running around for a long time, and life is not stable.

A few years later, Shi Lingling quit his tour guide and arrived in Wuhan.

As soon as he arrived in Jiangcheng, Shi Lingling found a job in charge of reception. He was mainly responsible for the affair.

"Because I used to be a tour guide and I was very good at dealing with people, so it was not very difficult for me to do this job, so I soon got on.

But I haven't been doing this job for a long time.

Because then I resigned from the job with different ideas from the company leaders.

Shi Lingling said.

"Although I have changed jobs several times, I think these jobs will have a profound impact on my business now.

For example, a tour guide makes me familiar with customers' preferences and knows what special products the customers will like.

And running sales, let me understand the skills of dealing with people, business, can start their own business.

After resigning from work, I feel it is not easy to find a suitable job. It's better to give play to my strengths and pursue entrepreneurship in the national jewelry.

Talking about the past experience, Shi Lingling is very emotional.

After a review of the market, Shi Lingling decided to start his own business in 2009 in Huashi culture street.

Carefully weaving dreams

"Opening a shop is very complicated. Because it is the first time to open a shop, I can't be perfect.

But fortunately I can do it with my heart, so the goal of opening a shop is still achieved step by step.

Think of the difficulties at the beginning of the shop, said Shi Lingling.

Shi Lingling told reporters that it is a great effort to choose an address in a national clothing store.

"I think the site chosen now is not bad.

Because this shop is close to universities, it will attract a lot of white-collar workers and students.

But relatively speaking, the national jewelry shop is not very picky shop location, but the need for shop owners to work hard on the characteristics of the shop.

She said.

She told reporters that in order to highlight the characteristics of the store, she spent a lot of thought in decorating it.

"Because when I was a tour guide, I was very knowledgeable about how to do a good job in the decoration of the shop. I still had a little bit of it in mind, so the decoration was designed by myself.

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During the construction, I found a friend to help me.

But this friend is not very professional, so I spent a lot of money.

30 square meters of stores, originally planned to spend about 5000 yuan, the result spent more than 10 thousand.

Shi Lingling said.

If I were given a chance to do it again, I would be careful to control costs.

Shop is not necessary to decorate too well, the best decoration of the shop is my national ornament.

She told the reporter with a smile, "in fact, the most important thing for a shop is a commodity.

I invested 70 thousand yuan in my current store, but the money I used to buy on the top was only a small part.

Later, I entered the goods slowly.

Parity features attract popularity

Shi Lingling told reporters that she had always insisted on parity in terms of price in opening up a national clothing store.

"Like some stores, low prices start to attract a large number of customers, but they soon raise prices.

It seems that there are many customers in the early days, but then the customers will slowly lose after the price increase.

Therefore, it is better to insist on parity at the beginning and let customers feel satisfied.

This will help stabilize the customer base of the store.

Shi Lingling said.

In addition, she thinks that we must pay attention to the high and low end matching of goods, so that we can meet the needs of different customer groups.

At the same time, we should also pay attention to the customers' attention.

"If we want to highlight our characteristics, we should select some new and distinctive products.

For example, the batik products in my shop are very distinctive.

I don't want to get into such goods. I only choose some small squares.

These small batik pieces are very distinctive, and are suitable for placement. The price is not high. They are very popular among college students.

In addition, I also have a craft woodcarving tray, which is carved with azaleas. The flowers and birds on the top are carved very fine, and the patterns are beautiful and decorated with many colors.

This kind of wood carving plate is bright in color and fresh in style.

In Wuhan, except for the goods in my shop, it is hard to see in other stores.

So, as long as your product has its own characteristics, there is no need for a stable customer base.

Shi Lingling told reporters to open the nation.

"Small business is to pay attention to intentions, as long as we pay attention to the needs of customers, we can easily open a good shop.

At present, my store is doing well. According to the current business situation, I intend to open another branch recently.

I firmly believe that my road to entrepreneurship will grow wider and wider. "

Shi Lingling said hopefully.