Clothing Business Road For 80 Overseas Returnees

The financial crisis is on the rocks. In a difficult meeting of returnees in Shenzhen, a group of entrepreneurs who are 20 years old are claiming that "this is a big pie in the sky".

Born in 1985, he is the most dazzling in the returnees.

He is already the founder, CEO and chief designer of a fashion company with an annual income of over 150 million yuan.

Xu Shidong's father is Donghua.

In 2002, just after finishing Gao Yi, Shi Shi Tung was dissatisfied.

I feel that the books, books, and books do not listen to my old dad.

His idea of starting a business scares my mother.

A person who gave her life to the company and worked in her sleep brought her endless sadness.

She cried, and hoped that her son would not work too hard to study honestly. Finally, even if he was a civil servant, he would be happy and relaxed.

But my son's relaxed and happy way is different from that of his mother.

Starting a business is his dream.

Everything can help him to start a business. He wants to try.

My father said that to do business, we must play a role in human nature.

When he was 17 years old, he retired to study, and he squatted at home to read a Book of philosophy. Nietzsche, Gibran, Kant and Hagel read books.

Reading alone is not enough, he also takes his father's business card to visit famous enterprises in Changzhou, Jiangsu, to understand the process and the bitters of doing business.

In the autumn of 2004, he went to England to study.

"Stingy" father simply does not give him any venture capital, nor does he introduce any relationship to him.

You don't have to go to the plate to miss your book, but you want to start a business, but it's up to you to dare to pay.

Soon, he built the first school in mathematics.

The statue of "winner" is just like rice. The first result is nothing to stimulate him, but a huge meaningless package.

He knew that the value of his life lies in creation.

He began to make friends everywhere and expand channels on computers.

He started wearing casual clothes to run into a clothing retailer, and he met with a cold shoulder.

Later, he went to visit the shopkeeper and received warm reception, but it was still fruitless.

Because he destroys the custom of appointing an appointment in advance by a British gentleman. The shopkeeper can receive you warmly, but he will not take you seriously.

When you eat a bite, you grow wiser.

He has made great contributions to many of the best talents in Britain, including his student partner, MIGUEL.

They often talk about business late at night.

Two people spent a week making a plan template for cooperation with large foreign companies, including agents.

Young people know the hearts of young people best.

Xu Shidong embodies a strong breakthrough ability, or the strength of the field.

He can grasp the core of fashion industry, which is fashion and cool culture, which is separated from his father's traditional economic zone. He is satisfied with his independence.

Cairns is self registered, creative is its own, agents are also looking for their own.

Father and son are totally different in making clothes.

In order to make clothes, dad has his own cotton planting base, processing plant, weaving plant and import and export company.

Son's clothing emphasizes a kind of exotic culture. Besides selling a fashion, it is also promoting a way of life.

His clothes emphasize a culture, and sales are combined with the Internet.

He built the company into an open platform with a collective mind, and no matter who can become their designer through the Internet, telephone, e-mail and so on.

Wisdom is generally a collection of experience, experience and setbacks.

Do not experience wasted years, where wisdom comes from.

But the traditional concept of society collapsed in the world of Internet construction.

As long as your mind is full of ups and downs, as long as you can question those things that others are accustomed to, as long as you want to think about what those world class companies have shown you, as long as you do not circle the vast circle and love the unknown world, though you are young, you can also have wisdom.

Obviously, Shi Shi Dong is such a post-80s pioneer.

He opened up to all possibilities, staring at big eyes and learning everything he could learn.

Xu Shidong often goes to Wenzhou, Wenzhou people's unusual strength: Crazy professionalism, respect for everyone, but only with smart people.

Xu Shidong's experience is to feel the advantages of Wenzhou people, change themselves and achieve themselves.

Shi Dong spends a lot of time studying the case of business mode innovation.

He found that people aged 40 or 50 are very rich in experience, but the Internet basically doesn't understand. More than 20 year old people play very smoothly on the Internet, but traditional experience and Internet professional experience are lacking, while people aged 30 or over are at medium level, but are best at crossing.

80% of the business model innovation success stories were carried out by 30 year old people who led 40 or 50 years old with more than 20 year old people.

In the clothing industry, innovation without introducing Internet thinking is all empty talk.

The success of ZARA does not lie in

From scratch, Xu Shidong did not have much dogma and experience. He had the most penetrating thinking and action.

When a person is honest with himself, no one in the world can deceive him.

He is sure that no pay is the biggest greed in life. Not creating is the greatest luxury in life. It is the greatest failure in life to not let go of your strength.

To feel the thinking and nature of Xu Shidong's young man gives me a very pleasant exhilaration.

He convinced us that the Chinese miracle will continue in the 1980s, after 90 and after 00.