Purse Net Focuses On Cross Shore Online Shopping In Taiwan

Yesterday, the online shopping platform of "net bag" was released yesterday by the Internet shopping platform of network technology, which is a research report on the trend of cross shore shopping online in 2012.

The report makes a detailed analysis of the data on cross shore shopping and consumption in Taiwan, and summarizes the important development trend of cross shore online shopping in Taiwan.

The data released in the 2012 cross strait online shopping survey report show that Taiwan's Cross shore shopping group is still dominated by women, and the most popular category is women's boutique products.

In addition, price orientation is still an important factor for Taiwan consumers to choose cross shore shopping.

The research report also summarizes three important development trends of cross border online shopping in Taiwan:

1. perfect conditions

The wealth and low price of the mainland online shopping market make many consumers in Taiwan eager to try out the spread effect of Internet word of mouth.

According to the survey report, more than 90% of Taiwan's cross border online shopping consumers are buying by themselves rather than buying groups or buying models.

It can be seen that the various services in the cross shore shopping process have been perfected, and consumers can easily operate by themselves.

2. threshold reduction

The report shows that 56% of consumers choose to reduce freight costs by collecting goods.

16% of consumers who choose cargo collection services attach great importance to inspection services.

This is due to the wide variety of online shopping products in mainland China. When there are problems such as quality problems or errors in delivery, it will be much more difficult to purchase locally than in Taiwan. The inspection service provided by logistics providers can significantly reduce the cost of replacement.

The industry said that along with the efficiency of Taiwan cross shore logistics services and the coverage of distribution channels, Taiwan Internet users' online shopping craze will be higher in the future.

3. net batches of fashion

The cross shore consumer groups in Taiwan can be divided into four main categories, including general Internet users, online shopping professionals, professional wholesale sellers, and corporate purchasing.

It is worth noting that the group of professional wholesale sellers is rising.

Due to the vigorous development of cross shore online shopping, a group of "entrepreneurial upstarts", which are based on their own unique goods picking, using cross shore shopping for wholesale, and selling goods through online stores or physical storefronts, are called "B" consumers.

Consumers in the past had to pay the cost of air ticket accommodation, and bought goods from the mainland. The rise of cross shore online shopping helped them save the cost. Now, as long as online shopping is purchased, goods can be delivered to the home.

It is reported that this kind of B end consumers purchase goods mainly for clothing shoes, 3C and jewelry accessories.

The consumption pattern of cross border online shopping has not only changed the existing online shopping platform in Taiwan, but also created business opportunities for micro entrepreneurial communities.

Network technology CEO travel scholar Yi said to the billion state power network: "network technology is in line with the trend of cross shore shopping, creating a wallet network with the innovation mode of gold flow, logistics and information flow". It provides consumers with more secure and convenient solutions for gold flow, logistics and information flow, and helps them realize cross shore online shopping consumption. "Taiwan,

It is understood that in order to match Taiwan residents' habit of picking up goods, the purse net has already started to carry out cargo logistics and docking with the four largest supermarkets in Taiwan.

At that time, the purse net users will realize the online shopping experience of "Taobao order and super business picking".