Taiwan Girl Rushes Into Shanghai Fashion &Nbsp; From Finance To Clothing Store Owner

Clever Cacy often makes some accessories on her own. She hopes that CacyChen is not just a clothing store, but a visual creative shop.

Her dream is that one day, he can open a casual wear shop with VIPROOM at 1 to 2 levels in the old villa in Shanghai, so that her customers can really enjoy the VIP service.

Tired of digital life

I saw Cacy in a cafe on Huashan road.

Although it was already evening, Cacy was still fresh and his clothes were more ingenious.

Cacy said before she came to Shanghai, she worked in a company in Taiwan for financial work.

She was very tired of dealing with the numbers all day long.

"I started learning finance from college, but I always felt that finance was not for me. I prefer design and visual arts."

Perhaps it is natural to have uneasy factors. In November 2003, after struggling for four or five years, Cacy finally made up his mind to quit his financial work and come to Shanghai.

"Shanghai is an international metropolis. There are many Taiwanese living and working in Shanghai, and my family is also developing here, so I chose to settle in Shanghai after I resigned."

Like all girls, Cacy is right.

"I want to make my shop the best in Shanghai."

Cacy proudly said, just like a young mother has unlimited vision for newborn babies.

Start a dream trip

The first CacyChen in South Shaanxi road was very small, so that only 3 people could stand. While men in winter wore heavy coats, they could not even enter the shop door.

Although the CacyChen of Shaanxi South Road has only 8 square meters, and there is not much money to create a huge face to attract eyeballs, she has spent a lot of thought on the decoration and clothes.

"The clothing is the door University ask, from a store out of the sample, you can see the store owner's mind."

Cacy makes full use of the space of 8 square meters. While putting out all kinds of costumes, it also displays a lot of decorations that she has amassed from all over the world.

"I have used all the available places, and many people have seen the decoration in my shop."

Besides decorating, Cacy pays more attention to the location of small stores.

"My shop is small, but the clothing is in line with the trend of the world, so as to attract customers."

In order to get into the best quality clothes, Cacy runs all over the country and even in the clothing market of Korea. Every month, Cacy goes to the latest clothes in the clothing market everywhere.

"Apart from the style, I have clothes.

Fashion trend

Cacy is a conscientious person. In order to keep CacyChen's clothing consistent with the world trend, Cacy spends hundreds of yuan each month to buy various kinds of imported clothing magazines.

"The trend of foreign countries is generally 2 to 3 months ahead of the domestic market. After reading these magazines, I can take a step ahead of other stores.

Therefore, things in my store are generally half a month faster than domestic magazines.

Cacy said proudly.

Thanks to the efforts of Cacy, CacyChen has become famous among girls in Shanghai's love shop, and more and more customers are returning.

"Every time I see a customer buying the right clothes at CacyChen and dressing myself up beautifully, I am happy."

What makes Cacy most proud is that customers listen to me when they buy clothes, because I can see the latest ones here.

Under the efforts of Cacy, in less than a year, the store recovered all the costs and began to make profits.

A small shop in South Shaanxi road has been unable to meet the requirements because of its customers. After a year, Cacy chose to leave Shaanxi South Road and find another site. So there is CacyChen on the Fengxian road now.

Cacy's biggest regret is that when the South Shaanxi Road store moved, it was too late to notify many old customers.

By chance, Cacy has third CacyChen in Gubei golden city road.

Although the storefront is not large, it is CacyChen's exquisite style as before.

"At present two CacyChen positioning is also different, Fengxian store domestic dress more, mainly for the surrounding office building white-collar workers.

There are more expatriates in Gubei area, so most of the clothes in the Golden City Road store are imported.

Famous brand

Looking back on the road to entrepreneurship, all the way to a small success, Cacy felt quite a lot.

When the shop was first opened, there was not much financial support, and there was a lack of friends to support it. For this reason, Cacy said that if you make up your mind to do something, you must have a detailed understanding of it.

"Before I set up shop, I just stroll through a few streets gathered by small shops: Shaanxi South Road, Changle Road and so on. At the same time, on the way, I will also pay attention to the dress of Shanghai girls.

In this way, what kind of clothing is very fashionable, what kind of clothing has been popular, will do well in mind, sampling, purchase, sales and so on will be able to plan.

Similarly, Shanghai's Cheap Road, Hangzhou's Sijiqing clothing market, and Guangzhou, Shenzhen and other places of clothing market, Cacy often stroll around.

In fact, in order to understand

"I have only two small shops, no other advantages to convince others, except my sincerity and a number of regular customers of my white collar."

Finally, after a long period of communication, Cacy persuaded the brand to sell clothes in CacyChen store. In the process of acting, Cacy also learned a brand operation process, from design to fabric, from production to sales, Cacy had a deep understanding of every step of a clothing brand.

"I want to slow down CacyChen and make it bigger and bigger."

Cacy also sponsored the 20 Hangzhou Super Girls 10 in the competition, which allowed CacyChen's name to have a certain reputation in the entertainment industry.

Clever Cacy often makes some accessories on her own. She hopes that CacyChen is not just a clothing store, but a visual creative shop.

"Next, I want to re open two shops in Xujiahui and Zhongshan Park in Shanghai and return to the birthplace of Shaanxi South Road."

Talking about the planning of CacyChen,

Cacy is full of pride.

Although there are only 6 employees at present, Cacy attaches great importance to training employees, explaining sales skills regularly and explaining the trend of fashion when changing seasons.

On the first week of every new product, Cacy will be in the shop, selling and demonstrating in person, so that employees can have an understanding of the products.

And every time a magazine sees something useful, Cacy will mark it, so that employees can quickly find the knowledge they need when they need it.

"Only if the salesperson is professional, can customers convince you of your brand."

Cacy registered trademark for CacyChen very early.

Her dream is to open a VIPROOM with 1 to 2 levels in an old villa in Shanghai one day.