Ten Thousand Invested In &Nbsp; Five Million In Return.

As an entrepreneur who was born in the 80s of last century, Li Jia AI has invested ten thousand yuan in the sea. In just five years, he has six shops and millions of businesses.

Her shop is a loss front from others' hands, and the project she runs is the most common and fiercely competitive one.

The layout of Xujiahui MTR shopping mall is different from that of other MTR shops, and clothing occupies the absolute mainstream.

However, one of the shops called "clothing concept" is particularly prosperous.

More than a dozen square meters of shops are crowded with bustling young girls.

Li Jia is the boss here and the other five shops in Shanghai.

As an entrepreneur who was born in the 80s of last century, Li Jia owns these for only five years.

Five years ago, she knew nothing about business.

"Spiral shell" starts at sixty thousand in the month.

In 2000, Li Jia and many white-collar workers working in the office were nine to five.

On her way to work near Jingan Temple, a chance encounter on the subway line two opened her other lifestyle page.

"In the Middle Road Station of Henan, I saw a small shop facing difficulties in operation and is now pferring.

Although no one in the family was in business, I was very interested in opening a shop, and decided to ask the situation before deciding. "

Say it is small, worthy of the name.

Because it's only 3.6 square meters.

"At that time, the subway shop was very tight, but the rent was not high," Li Jia recalls.

The monthly rent of that berth is 1500 yuan.

My income at that time was 3000 yuan per month. I think that if I lose, I will get less than 1500 yuan a month. I can afford this risk. "

Now, Li Jia is lucky that if the rent is now the level, his stage is still in the office.

At the beginning of entrepreneurship, limited funds are inevitable.

Apart from the rent, Li Jia used all his money to buy clothes from the wholesale market, while others could save.

No money to decorate, she found a few stack of English newspapers, do it yourself, paste all the walls.

All the initial investment is only ten thousand yuan.

Starting a business means starting a hard life.

Li Jia, who didn't quit his job, got up at five a.m. every morning.

However, such a humble shop is surprisingly hot.

The small space is always full of people and keeps a high rate of repeat purchase.

After a month's performance, Li Jia was amazed by himself. His turnover was sixty thousand yuan, and his net profit was over 20000 yuan.

Just then, a decision of the company put Li Jia in a dilemma.

"The company sent me to work in Japan, and I know this is a good opportunity.

But for that small shop, it's hard for me to give up.

So Li Jiayi resolutely abandoned his chance to go abroad, and even dismissed his work and concentrated on going to sea.

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The boss's personal supervision led the shop to a higher level, and soon became a unique shop in the Middle Road Station of Henan.

Li Jia's shop began to be trapped.

Similar shops around the world began to enter the same style of clothes, but this trick did not seem to work for Li Jia who had accumulated a large number of old customers, and there was a scene that made her laugh and cry.

"Because my shop is so small that even people can't stand, not to mention changing clothes.

So some customers went to another store to try, and then came back and told me, "I'll try this one."

After that, all the shops in the station complained of "property owners must be a landlord".

In this way, in the case of impersonal management, Li Jia reluctantly ended the first venture.

Location favors traffic arteries

When the work was over, the shop was gone, and Li Jia, who was in the face of a heavy blow, was in the bottom of his mind. He was full of grievances. He even began to assume that if he had gone to Japan, if he had gone to Japan, he might have done a good job and had a good future.

Assuming the assumption, Li Jia remained sober and sober at the crucial moment.

"At this time, the most taboo for entrepreneurs is a fever of mind, making a decision whether to rush to find a job or to open shop."

After two months of recuperation, Li Jia went down a booth in the Xiangyang Road market.

"It has not lost money in Xiangyang road for several months, but it has not earned any money, because the rent is too high, ten thousand yuan per month, and all the money earned is paid to the landlord.

I analyze, in this market, mainly counterfeit.

At this time, Li Jia's other shops have been opened.

A common feature of these shops is that they are all along rail pit or adjacent to public pport hubs.

Two are stationed at Chifeng road light rail station, one located in Pudong, and the other one is the Xujiahui Metro mall mentioned earlier.