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Jeremy Lin Becomes The Object Of Chinese Sports Brand Competition

2012/4/26 21:33:00 28

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Jeremy Lin China'S Sports Brand Endorsement

Recently, Jeremy Lin was in

NBA

In the United States, and even the world has an irresistible whirlwind, and get the "Linsanity", "Lin Laifeng" popular nickname.

In China, Jeremy Lin's Baidu encyclopedia hits more than 10 million times, and the number of Baidu searches "Jeremy Lin" is maintained at more than 100 thousand every day, which exceeds 760 thousand / day.

Although Jeremy Lin did not enter the Wall Street like most Harvard students, he could say that creating business value is not inferior to any alumni.

After basketball, Jeremy Lin will soon emerge as a "fortune" Jeremy Lin.

If Yao Ming is a "white horse stock" with stable performance, Jeremy Lin is the star black horse stock.

Chinese sports brands go to New York to seek Jeremy Lin's endorsement.

Attracted by the huge commercial value, stare at Jeremy Lin

Sponsor

More and more American agent Montgomerie has said that the whole world is excited by Jeremy Lin. Now many enterprises are asking by phone, not only American enterprises, but also Chinese enterprises.

In February 16th this year, PEAK CEO Xu Zhihua personally led the team to New York to try to cooperate with Jeremy Lin.

It is understood that if PEAK signed a successful contract with Jeremy Lin, the endorsement fee would amount to $4 million.

In addition to PEAK, it is rumored that Lining, Anta, 361, ha Kong Ma, Haywood and other brands are also interested in Jeremy Lin throwing hydrangea.

Facing the 23 year old boy and what he has done and what he may do, the marketing company has reached an agreement in private and tries to convey to Jeremy Lin that he is more commercial than Yao Ming and tiger Woods.

His current status is $3 million. According to the current growth rate, they estimate that Lin's highest value may be $1 billion.

The brand value of this market has surpassed James and Kobe, and can be ranked the top five in sports circles.

Currently, top three brands of athletes are: Tiger Woods ($55 million, golf), Roger Federer (26 million dollars, tennis) and Phil Mikel (24 million dollars, golf).

Outdoor sports brand or Jeremy Lin's endorsement

When NBA basketball is exciting and exciting, outdoor sports in recent years are also warming rapidly.

Why is the rise so fast? Netizens "Lei Zhou peninsula" said, because of stimulation.

The higher the pursuit of spiritual life, the more interested in mysterious stimulation.

China's leading outdoor goods mall, such a person in charge of outdoor introduction: People's curiosity about mysteries is irresistible. For thousands of years, mountaineering, hiking, crossing, skiing, rafting...

A series of exciting outdoor activities, which make people's spare time life extremely rich, can not be seen all the year round.

In 2004, Wang Yongfeng endorsed the OZARK brand; in 2007, he signed a contract with Su Zixia and became a spokesman for BLACKYAK China; Ward invited Ren Na's Mount Everest torch bearer Ji Ji to speak for it; in 2009, China's outstanding entrepreneur and founder of the black horse camp Wang Shi became the spokesman of the Pathfinder; in May 2009, China's national mountaineering team vice captain Luo Shen became Benhaus's brand image spokesperson; recently, Lee Hyolee endorsed the outdoor brand FILASPORTS; Won Bin endorsed the outdoor brand K2; Won Bin, BIGBANG tower was used as a lover's endorsement NORTHFACE; while the media reported that the brand of HACUMA ha Kouma, HIWOODS and other brands, which had been in the outdoor arena, were also looking for celebrity spokesmen for their brand style. The outdoor industry is warming up to attract celebrities.