Canvas Shoes -- Fashion Trends In The Eyes Of Young People

The fourteenth Shaoxing Party Congress put forward more emphasis on stimulating enterprises' innovative vitality, guiding enterprises to increase R & D investment, speeding up the construction of R & D platform and greatly improving their capability of independent innovation.

A simple T-shirt, painted, can double the price and sell high prices.

A pair of humble people.

After personality design, it becomes the fashion tide of young people.

This is the magic of creativity.

The economic benefits of creativity are self-evident.

In 2011, the three major creative industrial bases of Shaoxing Shaoxing science and technology innovation building, creative building and F5 creative park were designed to produce a value of 70 million yuan, a double that of 2010, and 2/3 of the textile enterprises in the county covered 2/3 of the sales revenue.

"The era of creativity has arrived."

This sentence originates from the Wall Street in New York, USA, and is becoming the strongest voice in the pformation and upgrading of Shaoxing's textile industry.

Creative flash

Shaoxing weaving garments

In the thinking of finding a way out, Shaoxing saw the power of creativity.

Through the development of creative industries, the introduction of first-class textile and creative talents at home and abroad, the pformation and upgrading of the textile industry, the extension of the textile industry chain, and the change of the status quo of "hate cloth and no clothes".

Shaoxing has the largest textile market in Asia, and the development of the garment industry has its unique advantages.

But for a long time, Shaoxing textile relies heavily on the international market and exports cloth alone.

"Hate cloth is not ready to wear clothes". This "hate" has been in Shaoxing for more than 20 years.

The scale of the textile industry is huge, but the short board is becoming more and more obvious. Why? "Our product quality is not high enough, and the industrial chain is short."

Sun Chengrong, deputy director of China Textile City Construction Management Committee, said.

In the thinking of finding a way out, Shaoxing textile entrepreneurs saw the power of "creativity".

With the help of creativity, we should advance to the downstream and seek breakout and self-help with the extension of the industrial chain.

In August 2008, Shaoxing put forward the goal of building an international textile creative center, and the construction of Shaoxing creative industry base was launched in an all-round way.

Clear goals, Shaoxing quickly fist.

Since 2008, China International fabric design competition and China professional fashion design competition have been held for four consecutive years.

In 2009, the first China University Textile Design Competition was held.

In 2010, the "fashion week of China Textile City" was successfully held in Shaoxing.

At present, the creative industry base of China Light Textile City has been built into a creative building, a creative building and a F5 creative garden.

In order to attract investment, the government of Shaoxing has introduced many preferential policies on industrial land and enterprise tax, arranging 10 million special funds every year to encourage enterprises to enter.

It is reported that from the establishment of the creative building to the present, more than 100 textile creative industries have been introduced, and the total output of creative products has reached over 100 million yuan.

The development of textile creative industry base has greatly promoted the leap from manufacturing to creation of Shaoxing's textile industry.

Many textile and dyeing enterprises have taken the original design and pattern design road to "test the water" in the clothing industry.

The treasure hunt textile company used to make only a single fabric, which accounted for only a small part of its profits compared with the garments.

Today, the company has successfully pformed the clothing industry, is good at designing the linen garments, and has realized the process of "cloth to clothing".

Sun Chengrong told reporters that the creative industry in light textile city is developing from scratch and from essence to essence. Through the development of creative industries, the first class textile creative talents at home and abroad are introduced to promote the pformation and upgrading of the textile industry in the Textile City, elongate the chain of the textile industry, and change the status quo of "hate cloth not to become a garment".

Creative guidance

Opening up the industry upward space

The docking of creativity and industry brings forth endless magic to push Shaoxing's textile industry from low end to high end and has gained huge economic benefits.

By originality, Shaoxing people weave and make clothes.

But Shaoxing people realize that this is just the beginning.

"In the process of advancing the industrial chain from the low end to the high end, fully releasing the magic power of creativity will bring huge economic benefits."

Chen Qimiao, director of Yihai international group and vice president of Shanghai Creative Industries Association, has entered the Shaoxing Textile City of China.

Chen Qimiao is based on the famous economist Lang Xianping's theory of "6+1": on the industrial value chain, the six non manufacturing industries, including product design, raw material procurement, warehousing and pportation, order processing, wholesale operation and terminal retail, are at the high end of the whole industry's profits, and manufacturing is at the lowest end of the industrial chain.

Chen Qimiao believes that the vast majority of Chinese garment enterprises have always focused on "1", which consumes many raw materials, high pollution, low added value and poor ability to resist risks, which is the root cause of the difficulty in the clothing industry.

Shaoxing's textile industry was once at the bottom of this "smile curve".

Because we can not get rid of "manufacturing", we only earn "1" in manufacturing, and the huge profits in other sectors are handed over to others.

Chen Qimiao said: "Shaoxing's clothing industry does not want to repeat the same mistakes, it must be weak" 1 "to grasp" 6 ", and strive to rely on creativity to enhance its value in the industrial chain.

The Shaoxing municipal government has obviously seen this.

By the end of 2007, after the establishment of the Preparatory Committee for textile creative industry base of China Textile City, the first work was to introduce "famous teacher studio", inviting well-known designer of clothing such as Wu Xuekai and Jin Hui to enter Keqiao successively, thus forming a stable creative team.

To foster the team of creative designers, Shaoxing set up the first domestic textile fabric designers association to strengthen exchanges and cooperation with textile and research institutes, universities and creative institutions at home and abroad, and focus on the introduction of well-known textile and fashion designers and professional design institutes at home and abroad.

At present, China Light Textile City not only opens up creative studios for some famous fabrics and fashion designers in Europe and China, but also collaborate with China Textile Information Center to set up Keqiao sub center.

Several staff members are busy designing hand-painted patterns in the colorful studio of the seven floor of the creative building in China Textile City.

Hand drawing is a creative design of a derivative fabric.

The reporter saw that every piece of clothing and textile was painted by hand. "Our hand-painted originals, styles and patterns are unique."

The staff said that an ordinary skirt, because of its ingenious hand painting, can sell for thousands of yuan, and the price is quite different.

According to the introduction, in China Textile City, the annual output value of fabric creative design is over 100 million yuan.

The docking of creativity and industry brings us endless magic to push Shaoxing textile industry to climb the low end of the smiling curve, and forge ahead to the high end.

Creativity boost

"Shao style clothing" suddenly rises.

To develop creative industries, Shaoxing has not only introduced a number of government incentives, but also supported creative industries from all aspects.

If said, "hate cloth without clothing" is the Shaoxing textile industry's hidden pain, then, "

The rise of the city is the dream of this city.

The added value is too low and no independent brand has always been a pity for Shaoxing local clothing enterprises.

After the development of the garment industry in Quanzhou, Fujian, many brands, such as Anta, Qipai and seven wolves, have become popular brands in the domestic market.

Hangzhou, which is adjacent to Shaoxing, has also formed many brands.

"Ningbo also has a garment industry group represented by YOUNGOR and Shanshan suits.

By contrast, the clothing industry in Shaoxing is dwarfed.

Some people think that the main reason is that the clothing industry in Shaoxing lacks characteristics and has no personality.

To put it bluntly, it still fails to tap the magic of creativity.

"The dream of Shaoxing clothing" has begun to come true! "Sun Chengrong told reporters excitedly during the interview.

Sun Chengrong's confidence comes from the top fashion designers in China's Textile City, which are attracted by the attraction policy of "zero cost creative studio" in textile city.

To develop creative industries, Shaoxing has not only introduced a number of government incentives, but also supported creative industries from all aspects.

In April 2010, 16 creative agencies from all over the country signed into the Keqiao creative building.

In Shaoxing, many enterprises have the need to make bigger and stronger brand clothes.

It's the right time for top designers to come.

"All these years, I have been thinking that the middle products should be done for others. Only by making clothes can we really make the brand, open up a century old shop and pass on the good idea."

A boss of China Textile City said so.

"We hope to set a model for local manufacturers and enterprises, guide them to pform into brand clothes, and finally open up the door for designers to cooperate with Shaoxing textile enterprises to develop brand clothing."

One of the designers, Wang Changhong, an associate professor at the Harbin School of art and design.

The goals of the two sides are strikingly consistent.

Under the "Photosynthesis" of creative and famous teachers, Shaoxing clothing is getting better.

In May last year, a fashion show entitled "cultural elements of Shaoxing" was staged at the Shenzhen fair. The fashion show captured the attention of many guests. Every few minutes, fashion people came to ask.

These costumes were designed by a fashion design studio in Shaoxing which was soon set up as "Auchan Chun Feng".

"In every design, our designers give full play to the magic of creativity, and embody the unique culture of Shaoxing in fashion design, and focus on creating garments with Shaoxing characteristics."

"Auchan Chun Feng" is responsible for humanity's secrets.

Creativity brings infinite magic. Creativity has inserted the invisible wings of the development of Shaoxing's textile industry, enabling it to spread its wings and fly higher and higher.

[reporter's notes]

"Visible hand" leads industrial pformation across

In an interview with reporters in Shaoxing, the reporter learned that in the process of pformation and upgrading of the textile industry, the "visible hand" of the Shaoxing municipal government once again played a powerful role in leading the economic giant to adjust its course and break through the waves.

The textile industry is not only the "mother industry" of Shaoxing, but also the industry of enriching the people.

Textile made Shaoxing and lifted Shaoxing.

However, Shaoxing textile, which was at the turning point of history, was troubled by internal worries and difficulties.

In particular, the financial crisis that swept the globe made Shaoxing's textile industry worse and worse.

When many entrepreneurs were at a loss, the municipal Party committee and municipal government of Shaoxing stepped forward and used the "visible hand" to defrost and break the ice in an orderly way to help enterprises find opportunities in danger.

The relevant government departments promptly signed a convention with the banks on the basis of the "guilt free loan, no collateral guarantee conditions and no increase in corporate loan burden".

At the same time, through industrial land degeneration, local tax sharing award, the establishment of a government Guarantee Corporation and other measures, to prevent the enterprise's capital chain rupture.

The working group dispatched by the government has also been stationed in difficult enterprises one by one to help solve problems and solve problems.

The "visible hand" attacked in a timely manner and soon stabilized the crisis situation.

After the crisis, Shaoxing quickly established enterprise risk prevention mechanism.

By letter, power, banking supervision and other departments jointly held regular consultation on Enterprises above Designated Size, and found that abnormal situations took timely measures to prevent them from happening.

Facing the current situation of high dependence on foreign trade, low industrial level and duplication of product structure, many enterprises are at a loss.

At this time, the government's "visible hand" pointed out the direction: pformation and upgrading, this is the only way out.

They are determined to help enterprises overcome difficulties and adjust their structure to make Shaoxing's economy "reborn".

At the same time, the cultivation of new industries has also been put on the agenda.

Shaoxing has published a catalogue of strategic emerging industries, and formulated a funding policy of "five years and ten billion years". Every year, the municipal and county level two finance has produced 2 billion yuan, supporting new industries for 5 consecutive years.

As a result, a large number of enterprises should move on and take another way to break through successfully.

Though the haze of the crisis has been washed away, the sense of crisis, urgency and mission of Shaoxing people has not diminished.

The government's "visible hand" has begun to act positively, and put forward the strategy of vigorously developing the "creative industry", promoting the added value of textile products and expanding the industrial chain with creativity.

In the process, the government's pushing hands give energy to each other: setting up a 20 million yuan special fund for the development of creative industries, rewarding creative talents to take root in Shaoxing, planning and constructing a creative garden with an area of 210 Mu and a total investment of about 1 billion yuan in the north of the capital, arranging an annual 10 million yuan special fund to encourage enterprises to enter.

In Shaoxing, there is a consensus among entrepreneurs that the government's macroeconomic control is the best driving force for pformation and upgrading and scientific development.