Children'S Shoes And Clothing Market Is Huge, And Domestic Brands Are Unique.

Express,

There is no strong brand that can monopolize the market, so every participating brand will have the opportunity of balanced development.

Following Armani, Nike, kappa,

After the brand entered the children's market, it worked with the company of brotherhood and launched the Haier brothers children's series.

From the statistical data, in recent two years, children's shoes are growing very fast. According to the industry's forecast, it will increase to 140 billion yuan in five years.

For example, how did Haier start children's clothing? Many viewers were surprised.

Kang Tingting, a spokesman for parklan, said that if Haier was just an electrical appliance company, it would be far fetched to enter children's clothing, but fortunately it took the movie "Haier brothers" in its early years.

It is understood that "Haier brothers" as a late last century, a widely influential domestic cartoons, has affected the two generation of the 70-80 generation.

This year,

Step into the children's clothing industry, cooperate with the children's clothing giant Parker blue to make Haier brothers children's clothes meet with children.

The booth of Haier brothers children's clothing is inspired by water drops and is displayed to the audience through the form of terminal retail store.

Kang Tingting said, Haier brothers children's wear will appear in the appearance of Haier life hall, besides children's clothing, also include daily necessities and textile supplies, such as bed products, towels and so on.

Prior to that, Parker Lane had worked with the famous sports brand Lining and the fashion sports brand KAPPA from Italy. Kang Tingting said that previous cooperation with sports brands was mostly in the form of brand authorization, and the cooperation with Haier brothers was a form of partnership.

It is understood that Haier's intervention in children's clothing is to expand the industrial chain; and Parker Lan Di wants to take this in-depth and occupy the market of the three or four tier cities, because in three or four tier cities, Haier appliances are well-known and highly trusted Chinese brands.

At present, the domestic market for children's shoes and clothing is developing rapidly. The market in these two years is around 20 billion yuan. According to the industry's forecast, it will increase to 140 billion yuan in five years.

In addition, there is no "Big Mac" brand in children's shoes and clothing market, so every child's brand will have the opportunity of balanced development, which is why many big brands are fighting for children's market.

"More brands will come in and consumers will have more choices."