The Position Of Chinese Textile Enterprises In The European Market Has Been Consolidated.

In September 17, 2012, Paris international clothing The clothing procurement Exhibition (Autumn) will be held at the Le Bourget exhibition hall in Paris, and will continue to be used in the same period as the Paris Texworld international garment exhibition. The responsible person of the textile industry branch of the China Council for the promotion of international trade (hereinafter referred to as the "Textile Trade Promotion Council") said that European textile and garment enterprises are very eager to cooperate with Chinese enterprises, but they also have their own requirements for Chinese enterprises. Besides quality, logistics and other basic links, they attach more importance to design ability, risk resistance and protection of intellectual property rights. Chinese enterprises are willing to expand European market with high-quality clothing and clothing, and inject new elements into the European market.

　 Participating in Paris exhibition will harvest fashion resources

After more than 30 years of development, China's textile and garment industry relies on its rich and high-quality workforce resources, good infrastructure, perfect industrial support, and strong design and research capabilities. The connotation of "made in China" is gradually upgrading from quantity to quality. It is difficult for foreign buyers to find a supplier that can replace China in an all-round way. Some enterprises rely on their own strength to win the qualification of global high quality manufacturers, and strengthen the protection of product intellectual property rights and the establishment of corporate social responsibility system. These are the advantages for Chinese enterprises to expand the European market and seize market opportunities.

How can we better display the advantages and advantages of products to European buyers? How can we truly grasp the trend of European fashion? To achieve these two points, Chinese enterprises must take part in exhibitions held in Europe to better understand the customs of the market and Europeans. Europe is the center of modern life and fashion trends. It has gathered many R & D institutions and top talent. Chinese enterprises will not only get direct business opportunities such as orders, but also get rich fashion resources, which will become an important kinetic energy for the restructuring and upgrading of Chinese garment enterprises in Paris.

Paris is located in fashion sourcing to provide a global window for trade, information and fashion for global exhibitors and professional audiences. Fabric and fashion The link between the three major industrial chains is to share the latest information in the global industry, find ways to channel cooperation, grasp the trend of the new season in Europe, pay close attention to the evolution of the European clothing market, strengthen the depth cooperation between fashion designers and fabric designers, and the collision between Asian culture and European culture, which has increased the gold content of the Paris exhibition and brought high added value to exhibitors. With the recovery of European economy and market, Paris exhibition in autumn is not to be missed.

Chinese companies pour new elements into the European market

Organized by the China Federation of textile industry, China Textile Trade Association, China Fashion Association and Frankfurt Exhibition (France) Co., Ltd. jointly hosted the China Textile and clothing trade exhibition (spring) and Paris international clothing and accessories procurement Exhibition (spring), shortly before the curtain at the Le Bourget Exhibition Center in Paris, France. "The Paris exhibition has consolidated the position of China's textile and garment enterprises in the European market, and the results have been encouraging." Lin Yunfeng, vice president of the Textile Association of the Council of trade promotion, said that China's textile and garment industry is developing rapidly. China is willing to expand its European market with high-quality clothing and apparel, and inject new elements into the European market.

The organizers of the exhibition were held in spring for the first time in accordance with the needs of the European market and Chinese enterprises. From the feedback of the scene and exhibitors and spectators, the spring exhibition has achieved satisfactory results. The spring exhibition used the same mode of the autumn exhibition and the Paris Texworld international fabric exhibition in the same period, giving full play to the advantages of the upper and lower reaches of the industrial chain. In the spring exhibition in Paris, the China Textile and clothing trade exhibition (CTAF) is a very important national exhibition group. Nearly 30 enterprises participate in the exhibition, mainly from Zhejiang, Jiangsu, Shanghai, Tianjin and Fujian provinces and cities. Ningbo, Shanshan, Ningbo HengYuan, Zhejiang Carle and other enterprises are all continuous exhibitors for many years. The exhibits mainly include men's and women's clothing, children's clothing and clothing. China has fully interacted and communicated with the design director of Frankfurt Exhibition (French) Company and relevant people in the industry. The general consensus reached is that the design level and production process of Chinese clothing products have reached a certain height, but there are still many aspects to be improved in how to highlight their own product advantages and on-site exhibition skills.

For professional buyers, Apparel purchasing On the one hand, we must base ourselves on the market positioning of our products, and on the other hand, we should conform to the trend of next season. At the Paris exhibition, Chinese exhibitors adjusted their styles and textures according to the needs and trends of European buyers. For men's wear, cashmere and wool blended men's jackets and men's shirts from Hengyuan garments in Ningbo, Zhejiang, are popular with buyers because of their excellent quality and tailored tailoring. Their products are increasingly competitive in the European and American markets. Zhejiang Carle necktie Co., Ltd. has stepped up its development efforts, so that the style of the tie has been reacted well, whether it is classic or newly developed preppy series. In particular, the Scotland flower tie with thin jeans or self-cultivation suits is a new trend of the new season. In terms of women's wear, the cotton jacket and functional windbreaker made by the Ningbo group are welcomed by European buyers. Zhejiang Ai Mei believes that design is the key to winning the market. With its R & D strength and the accurate grasp of the European market, the exhibition attracts many buyers.