Fierce Competition In Shoe Industry And New Mode Of Procurement In Jinjiang

Recently, a certain Jinjiang

Hereinafter referred to as "H company", abandoning the traditional one-stop negotiation mode with salesmen of upstream shoe machine enterprises, instead of requiring more than three shoe machine enterprises to participate in H bidding.

This caused a great stir in the industry.

Many shoemaking enterprises have indicated that although the practice of H company is only adopted by some enterprises in the industry, it has also awakened to the shoe machine enterprises: the emergence of the new mode makes the whole industry demand higher requirements for shoe machines and equipment, and is also a test for shoemaking enterprises.

"Well, business is getting harder and harder now.

Now, some shoe companies are buying several devices in the form of tendering.

"Yes, bidding in the past is not a procedure for listed companies.

This is a real price competition.

This is what the reporter heard last week during the process of visiting shoe companies.

In the face of such a complex economic environment, what changes have taken place in shoe industry in Jinjiang?

It is reported that the "H company" built in Nanan's new plant has been completed several days ago, and wants to buy new equipment and start production.

However, the H company's purchase method does not extend the one to one mode that the salesmen of previous shoe-making enterprises came to discuss, but requires more than three shoe machine enterprises to join the bidding of H company.

In this regard, the industry has many puzzled, and H executives said that only in this way to get the highest cost of equipment.

It is reported that the tender meeting of H company just ended last week.

Three families

All equipment is required to be put on H shoes for several days, and then the tender is submitted on time.

The form of tendering is a shock to the shoe machine industry.

Because this model means that the shoe maker must have such a talent to participate in the tender, participate in the negotiation process and display the bidding process, and the cost is much higher than the traditional one to one business talk mode.

Ai Laiquan, deputy general manager of the big shoe machine company, said he knew that there were some shoe companies buying equipment in the tender mode recently, but in the market, the purchase of equipment in this mode is still few, but it has brought a waking up to the shoe maker.

"Shoemaking industry, to start their own pformation and upgrading."

Ai Laiquan said.

"In fact, the development of the shoe industry is slowing down, which does bring more competition to the upstream suppliers."

Tang Jisheng, general manager of boss management consulting (China) Limited, told reporters that in the shoes business clients of his cooperation, some shoe machine companies also met with different modes of cooperation in previous years to seize the market.

According to Tang Jisheng, Jinjiang also has a shoemaking enterprise to open up its own cutting machine market, break through the way of cooperation in the past, and sign a "returnable" contract with L, a shoe enterprise in Jinjiang.

What is meant by "returnable"? The reporter has learned that in the past, shoe machine market is hard to come by. When it comes to cooperation with shoe enterprises, it is agreed that shoe companies will extend their payment period, or reduce the advance deposit down to several percent.

But nowadays, the competition is too intense. Some enterprises, which are known as high-end shoe manufacturers and self confidence shoemaking machines, are willing to accept 1/3 deposits only, and try the shoes companies for one month.

If the equipment performance is in line with the shoe business, then the payment will be continued and the balance should be gradually settled. If the shoe company has any objection, it may choose to return the goods, and the shoe machine enterprise will return the deposit.

"Of course, this mode makes the whole industry demand higher requirements for shoemaking equipment, and is also a test for shoemaking enterprises.

But from the other side, it is true that the competition in the shoe machine market has become more intense.

Tang Jisheng said that the pformation and upgrading of every industry is a survival of the fittest for supporting suppliers and suppliers.

"In fact, many shoe machine companies now sell very little equipment profits, especially when they sell to some large enterprises. In many cases, they often make a brand, occupy the market without taking into account how much profit they have."

AI Lai told reporters that the market share must be kept constant so as to prepare for future market pformation.

According to Ai Laiquan, current shoe machine market share glides probably is most shoe machine business's personal experience, but, in order to stabilize the market, cooperate with the shoe enterprise of scale on the scale, almost do not talk about profit.

"If you can continue to cooperate with scale shoe companies at this time, your business will be better."

AI Lai told reporters that in developing new markets, he can also take new customers to visit the brand shoes companies to use their own equipment, so that they can convince new customers to cooperate with themselves and expand the market, so that they will be able to gain a firm foothold in this competition.

If so, is there a new profit source for shoe-making enterprises?

Ai Laiquan told reporters that the profits of enterprises are nothing more than four words: increasing revenue and reducing expenditure.

The footwear industry in Jinjiang is undergoing pformation and upgrading, and the footwear industry in Hebei is also upgrading and upgrading. This is another business opportunity for shoemaking machines.

And Ai Laiquan, even many shoe makers who are facing the same predicament as they are facing, are now walking on this road.

And this road is also full of thorns, sensitive to price, the demand for the market and the demand for resources.

According to Ai Laiquan, it turned out that

In the process of pformation and upgrading, equipment upgrading is an element, so is the footwear industry in Hebei.

However, because the order from Hebei shoe industry is not as high as that of Jinjiang, compared with Jinjiang, the demand for shoe machine equipment is not so high.

Just like the shoe industry in Jinjiang has just developed, Taiwan second-hand shoe machine is very popular in Jinjiang. Now, Jinjiang's second-hand shoe machine is also very popular in Hebei.

The shoe machine enterprises in Jinjiang can get the harmony between heaven and earth, get the first few months of the market, buy some old equipment from the shoe companies that exit the market, or buy some old equipment replaced by shoe manufacturers that want to upgrade new equipment, sell to Hebei footwear industry, and gain a profit from it, so as to supplement the profits lost by competition in Jinjiang market.

"We hope that we can continue to gain a foothold in this way in the survival of the fittest in our own way."

Ai Laiquan said.