Nike Sets Up Brand Image And Innovation Is Closely Related To Consumer Sentiment.
Want to analyze
Establish brand
The best way to do that is to dig deep into the experience of successful companies that are unfamiliar and widely trusted.
We found that the most trusted brands of consumers may not be the first in terms of sales and market share, but they impress consumers through consumer experience and establish strong emotional ties with consumers.
On the website,
Nike
Claiming that its mission is "to bring inspiration and innovation to all sports fans all over the world", and that "as long as you have health, you are a sports enthusiast".
KevinLaneKeller, a marketing professor and brand consultant at the Tucker School of business at Dartmouth College, believes that it is this powerful information and mainstream word-of-mouth that makes the sports apparel company take a place in the minds of global consumers. ()
Keller said: "Nike has been very concerned about consumers, and its rich access point has made Nike brand popular not only by professional athletes, but also by the general public.
This brand emphasizes self-improvement, giving full play to its greatest strength and issuing an invitation to "Just Do It" to everyone.
One of Nike's greatest strengths lies in its continuous product development. Nike air cushion and Dri-Fit fabrics have been invented. Keller said that the more innovative companies they are, the more professional they are for consumers.
He said, "if you often have
innovate
Consumers will be more trusting of you, because they feel that such enterprises must be knowledgeable.
The first product of Nike is only the first step in the long march. After countless inventions and innovations, Nike has pformed from a pure high-end sports shoe company into an all-around sports goods manufacturer, which has been spread all over the world, covering all kinds of sports.
Keller believes that Nike, one of the famous founders of Nike, is still involved in business and has won many trust points for the brand. In a questionnaire, the interviewee said, "I believe that knight's company will always hold a sense of responsibility" PhilKnight.
Keller stressed, "when the founder is still in existence, people will have a special respect for the brand, which is impossible for enterprises whose control rights have been changed for many times.
When his voice and image are still associated with enterprises, consumers will have more feelings for the company.
- Related reading
China'S Sports Shoes And Clothing Market Is Not Ideal, Kappa Sales Fell Sharply.
|The Brown Shoe Industry Sponsors Cross Country Cycling Race, And Disabled Soldiers Will Walk 4000 Miles.
|- Enterprise information | CIC: Making The Most Comfortable Foot In China
- Enterprise information | Zhu Xianggui: Private Enterprises Shoulder Heavy Responsibilities
- Consumer rights protection | French Fashion TV International Model Competition (Shanxi Competition) Concluded Successfully
- Market quotation | Global Shoe Giants Aim At 2008 Business Opportunities In China
- Market quotation | Fujian Putian 100 Shoe Companies Jointly Strengthen The Ability To Resist Market Risks
- Industry Overview | Zhejiang Haining Leather City Expansion Paction Extends To The Network
- Market quotation | Export Rebate Tax Rebates Affect New Market For China'S Footwear Industry
- Market quotation | Old Shop Rebirth To Join The 108 Year Old "Edward Xin" Again Out Of Rivers And Lakes
- Enterprise information | Qian Jinbo: Technology Makes The Brand Grow Thick And Thin.
- Industry Overview | Leather Shoes Prices Are High, Shopping Malls Increase 194%
- Is The Import Of Second-Hand Clothing A Blessing Or A Curse For Pakistan'S Textile Industry?
- The Star Of The Big Star Is Full Of Elegance.
- Nanjing International Expo Center Held 2012 Swimming Wear Grand Ceremony In June
- Low Price Of Cotton Stock Market And Drag On The Sale Of Terminal Clothing Industry
- Look At The 57 Year Old Zhou Runfa Boss (HUGO BOSS) 2012 Autumn And Winter Show.
- Fujian Shishi Textile And Garment Enterprises Pfer To Domestic Sales Institute To Walk On Two Legs
- Chengdu International Leather Shoes Materials Machinery Exhibition, Strong Return In 2012
- 出口企業須提升工藝應對輸日紡織品新門檻
- Beijing Shopping Center'S Poor Clothing Store Was Retreated.
- 361 Degrees To Adhere To Jinjiang As The Base, The Sports Brand To Take The Humanistic Route