Zhuo Yong Shoe Material Company Xie Zhizhuo: Standing On The Tip Of The Market.

In the waves of shoe material market, when many colleagues are struggling in the changeable market tide, he stands on the top of the market, accurately sees the market changes, finds market opportunities first, and accurately grasps the pulse of the market.

Perhaps he was right in that sentence - standing tall and far away, so he became a "market maker" in the market and broke his own day in the shoe material market.

Heng Li, general manager of Jinjiang Zhuo Yong (Heng Li) shoe material trading company, is influenced by the whole shoemaking industry in the doldrums. In Jinjiang, Chen Dai, the shoe material capital of China, many shoe materials shops can be seen as a business.

2008 is the Olympic year of China and the reshuffle of the footwear industry. How should the industry enterprises cope with the pformation period of such an industry?

How to smooth over?

How can we break through today's last darkness and welcome tomorrow's light?

In order to survive, Jinjiang's shoe material management enterprises are also showing great powers, trying to find ways to pass the "cold winter" of the industry.

Heng Li, general manager of Jinjiang Zhuo Yong (Heng Li) shoe material trading company, led his team to find a way to win the market.

In 2002, it was the canvas shoes and fashion shoes that began to prevail, while the shops selling canvas shoes and fashion shoes were few, and the profit margins were very large. After experiencing the failure of the initial business failure, Xie Zhizhuo discovered this market keenly, with a 300 thousand wife's shop opening 30 square meters.

Because of the shortage of funds, the products in the store are limited. When customers need goods, they can only get goods from their peers and earn the difference from them.

Since the beginning of business and the small customer base, Xie Zhizhuo has found his own way to increase the number of customers.

He did not do the small bill, he did it, and did everything possible to satisfy the customer's request, though some demanded no profit.

He explores and explores the needs and trends of the market from the needs of his customers, so as to complement his product database.

In this way, after a lot of efforts, Xie Zhizhuo has his own customer base, and the varieties of products are gradually complete.

When Xie Zhizhuo's business was on the right track, he met with his peers.

This has stimulated Xie Zhizhuo's motivation and fighting spirit, and made him realize that "shop in store" is not a long time, but it must have its own source of supply.

So he began to look for suppliers and establish stable relations with them.

Gradually, he established a solid relationship with suppliers on the basis of his good reputation.

Over the past year, with its own fixed customer base and its own warehouse, products are becoming more and more complete.

In 2006, Xie Zhizhuo founded the Jinjiang Zhuo Yong (Heng Li) shoe material trading company, and has four branches, will also have their own fixed site, into the formal management stage of the company.

Now, Xie Zhizhuo's goal is to make the brand bigger and stronger. He plans to set up his own brand in Jinjiang, and stand out from his peers and expand to the whole province.

To this end, Xie Zhizhuo played the "selection cloth, the first choice Hengli" brand slogan.

This simple slogan highlights the strength of Zhuo Yong (Heng Li) shoe products, which has many suppliers, many channels and complete products.

In order to quickly establish his brand image, Xie Zhizhuo's unique choice of the shortcut of the Internet is that he finds that many customers, suppliers and peers are on this platform, thus forming a virtual market. This market will also be the most promising market in the future, and it will play an important role in expanding popularity and brand influence.

Look at the future. Although the industry is facing a pain in the shuffle, the costs are rising and the profit margins are shrinking. But Xie Zhizhuo is optimistic about the future.

He said, "2008 is a" hole "for the industry. After this" ridge ", business will be better in the future.

The collapse and relocation of shoe-making enterprises in the Pearl River Delta should play a warning role for Jinjiang enterprises. But this industry shuffle is very normal. It can eliminate a lot of non regular enterprises with no strength, and change the state of disorder, high pollution and high consumption in the industry, so as to realize the adjustment and upgrading of industries, and truly change the "made in China" to "create in China".

Xie Zhizhuo has humorously attributed his success to "good luck". In fact, it is easy to see that his "luck" is his insight into the market and around the market to earn money.

His entrepreneurial experience tells us that only by standing on the tip of the market can we see farther and go farther and better.