Liu Ming, Chairman Of Shandong Hongcheng Group, Talks About The Way Of Innovation And Development

In recent years, the company has invested 1 billion yuan in continuous investment and built a home textile industrial park. It has formed an annual production capacity of 15000 tons of cotton yarn, 40 million meters of cotton cloth, 10 million meters of colored cloth, and 3 million sets of high-grade bedding products.

The chain laid the foundation.

"Heavy contracts, trustworthiness, superior products and strong technology" are the customers' greatest evaluations of Shandong Hongcheng group.

In recent years, in the international financial crisis,

With the severe situation of rising costs, shrinking markets, and personalized consumption, Shandong Hongcheng has a high profile.

"Banner", honing new management, new technology and new products, reducing production costs and resolving operational risks, improving productivity efficiency, promoting individualized and branding development, fully meeting market functional and differentiated demands, and achieving good results in market expansion, sales performance rising, technical indicators and economic benefits steady growth in adversity.

"Do your best."

In response to the increasingly fierce market situation, chairman Liu Ming has his own unique view: "the external environment is difficult to control, but we can do well what we have to say."

The so-called thing that has the final say is the resources integration of the marketing system, equipment management, product development, product quality, key projects, safety production, ideological and political work, and human resources and so on within the enterprise.

On the basis of inheriting the tradition, we are going to "change the face" of the marketing idea for the old management mode of the enterprise management.

From the outside oriented to the less oriented, the proportion of domestic and foreign sales should be adjusted from domestic sales to 70% and domestic sales to 80%, and export to 20%. At the same time, the domestic famous brand customers should be taken as the focus of development and the market share should be increased. 30%

Practice hard and strengthen muscles and bones.

Consolidate the basic management of production, quality, operation and equipment, and establish the quality brand of "hongchengyijia".

Innovating the management of cotton yarn and establishing a long-term operation mechanism for energy conservation and consumption reduction.

In the main production workshop, the company implements unified procurement, unified sales, unified production scheduling, unified financial accounting "four harmonization" system, independent management and independent distribution within the workshop, thus achieving a fundamental change from production center to profit center.

At the same time, we should actively use the brand of listed Singaporean companies to improve the capital structure of enterprises and integrate into international capital for their own use.

Reducing enterprise liabilities, eliminating operational risks, improving the quality of economic operation, and enabling enterprises to complete a major strategic pformation from production and operation to capital operation.

"Be willing to invest in technology".

"In technological innovation, we should not only attach great importance to the participation of the whole staff, but also spare no effort to invest.

Seizing technological innovation, we have grasped the vitality and vitality of enterprise development.

Liu Ming said so, and at the same time he did it.

In recent years, the company has invested 1 billion yuan in continuous investment and built a home textile industrial park. It has formed the annual production capacity of 15000 tons of cotton yarn, 40 million meters of cotton cloth, 10 million meters of colored cloth, and 3 million sets of high-grade bedding products. It has laid the foundation for making excellent and strong enterprises and elongating the textile industry chain.

The company implements the series of automation technology modification projects, including 5 sets of new automatic fiber separator in the one or two workshop of spinning, replacing manual sorting with machinery instead of manual sorting. The picking effect is reduced by more than 60% compared with manual picking and three silk defects, and more than 100 people are reduced.

To implement the pformation of the production line of sewing and sewing production of domestic textile bed, invest about 500000 yuan to purchase automatic cloth spreading machine, increase the yield per unit area by more than 3 times, and invest about 500000 US dollars to introduce two automatic hanging systems, which speeds up the production speed of home textile products.

At the same time, invest 2 million 130 thousand US dollars to introduce 3 sets of automatic reed machines, providing an important guarantee for improving efficiency, improving product quality and enhancing the competitiveness of enterprises.

"Stare at the market" wind vane ".

"Innovation has no rest, just like the sun is new every day. Enterprises only focus on the market" wind vane ", actively develop marketable, forward-looking high-end new products, show people without me, people have my own advantages, my unique personality characteristics, in order to attract customers and win the initiative of the market.

In a succinct language, Liu Ming reveals the secret of enterprises' reliance on innovation to win market discourse.

In recent years, the company has been promoted to the advantage of the provincial enterprise technology center by relying on the technology center. The main direction is positioned in high-grade yarn dyed fabrics and high-end products. With the development speed of three new products per day, we have independently developed and produced various new products, such as the yarn dyed fabric, the weave, the man's fiber, the metal fiber, the dyed jacquard stripe, and so on.

The continuous development and development of new products, high technology content, high added value and high foreign exchange earning products show the bargaining advantage in the product market and become a new economic growth point for enterprises.

At present, under the impetus of "three new" of management innovation, technological innovation and product innovation, the company's products have been sold all over the mainland and exported to Asia, Africa, Australia, North America and other markets, and have opened up and occupied emerging markets such as Russia and Italy.