The Shift Of Wenzhou Footwear Industry To The Pformation Of Management

As everyone knows,

An important share in the world is everywhere in shops all over the world.

According to statistics, footwear products made in China account for 50% of global output, and exports account for more than 25% of Global trade.

China has a large number of footwear production enterprises, brand management enterprises, foreign processing enterprises.

However, for many domestic footwear enterprises, the long-term development of enterprises is not optimistic.

First,

Products in the international market are very low in price.

Although low price has always been the competitive advantage of Chinese enterprises, on the contrary, meager profits also limit the development of enterprises to a higher level.

Moreover, with the pressure of global competition, the footwear enterprises in Vietnam and Southeast Asia have a great impact on China.

The gap between the price advantages of Wenzhou enterprises is also narrowing.

Secondly, the production and operation mode of Wenzhou enterprises is lagging behind.

International famous brands, such as Nike and Adidas, all operate in brand operation mode. The real profits come from the initial stage of design and development.

The design and development capability of Chinese footwear enterprises is weak, mostly based on foreign orders for processing, that is, OEM.

This is not only the loss of initiative in production and operation, but more importantly, the most lucrative part of profits is taken away by the upstream foreign brand manufacturers.

Finally, there are problems in the management and system of Wenzhou enterprises.

Because the market trend of shoe industry is changing very fast, the production and sale of footwear industry has very strong seasonal and futures characteristics.

The organizational form, concept, management and mode of production of Wenzhou enterprises can not keep pace with rapidly changing customer needs.

Therefore, Wenzhou enterprises urgently need to continuously reduce costs, shorten the procurement cycle and delivery cycle, and improve the reaction speed to the market.

From "survive by quantity" to "win by quality" move the universe.

IT technology is undoubtedly a tool to help enterprises solve these problems and achieve the two leap.

Domestic clothing business owners are more or less aware of the benefits of IT, and they also use IT technology to varying degrees.

It should be said that the buyer's market of garment industry informatization should be very large.

But this is not the case. Domestic enterprises with the ability and conditions to really implement IT and bring benefits into play are few and far between.

There are three reasons why demand is difficult to plate into actual demand:

First, enterprises are short of money.

Informatization is to spend money, but Wenzhou enterprises are generally short of funds.

Every link in the enterprise reaches out to the CEOs for money.

IT is a good thing, but it is not necessarily the first requirement of an enterprise.

Secondly,

Lag.

IT is a good weapon to enhance the competitiveness of enterprises, but it should serve the management idea.

The management mode of many enterprises still stays in the era of planned economy. The management idea of enterprises is totally different from the advanced management thought represented by IT.

IT is not compatible with business management.

Finally, the IT supply market is immature.

There are not many IT manufacturers and consultants that really understand the needs of the footwear industry and are able to control the footwear industry.

Users are very helpless in information construction.

In 1999, Li Ning Co consulted some consultants when considering the ERP system.

But they soon found that there was no "consulting room" specially designed for the apparel industry, and nowhere to go to the doctor.