"Suggested Retail Price" Traps Should Be Taken Care Of.

The Consumer Protection Committee of Zhejiang Province issued a consumer reminder recently. Some retailers have pitfalls in the "suggested retail price". Consumers should be cautious about choosing. The 12 yuan shoe "recommended retail price" was 218 yuan. In March 9th this year, consumers of wangsurname were going to buy a pair of sneakers for their children in a children's shoe store in Wenling, Zhejiang province. After selecting, they looked at a pair of children's shoes marked "suggested retail price is 218 yuan".

"At that time, a pair of children's shoes were so expensive that they were reluctant to buy them," Mr. Wang said.

And the waiter sees that they have the meaning of purchase, that is to say, the "suggested retail price" is determined by the manufacturer. All retailers must sell at this price at ordinary times, otherwise the shop will be fined by the manufacturer, but now the sales promotion can be sold at thirty percent off.

Wang believes that the price is still high, and after some bargaining, the waiter sold the pair of children's shoes at 100 yuan to Wang.

Originally thought that he got the benefit, but the child only wore 2 days, the pair of children's shoes appeared serious degumming and skin quality problems.

Mr. Wang was unable to bring his children's shoes to the Wenling branch of the Consumer Protection Committee.

According to the investigation by the staff members of the branch of the Consumer Protection Commission and the staff of the industrial and commercial bureau, it was found that the children's shoes were not counterfeit products, but the purchase price was only 12 yuan, and the sale price was increased by nearly 20 times.

After mediation, merchants returned the goods.

The "suggested retail price" has been seen in some large department stores, supermarkets, franchised stores and drugstores in Zhejiang. "Suggested retail price" and "unified retail price" can be seen everywhere. Even a few yuan toothpaste toothbrushes are marked with suggested retail price and national unified retail price.

The original intention of the retailer to make the proposed retail price is to maintain the brand image by restricting the retailer's unauthorized increase in the retail price.

But now it has evolved into a way for some manufacturers to mislead and deceive consumers. "

Zhejiang Provincial Consumer Protection Committee responsible person said.

Consumer Protection Committee: be vigilant against price fraud. According to the fifteenth order of "Prohibition of price fraud", it is illegal to label the proposed retail price.

The regulations clearly point out that the discount rate does not conform to the actual situation without reference and no comparison; the use of misleading language and measurement units; the fictitious price reduction or the false price tag are fraudulent.

"Consumers should be vigilant against businessmen's" low price "scam.

Consumer Protection Committee solemnly reminds consumers that when shopping, "goods than three", rational consumption, do not be "recommended retail price" obsessed.