Shoes And Clothing Advertising False Propaganda "Lianliankan"

False propaganda refers to the fact that a business operator uses advertisements or other methods to make false information inconsistent with the actual contents of goods or services, causing misunderstandings by customers or consumers. Such behavior violates the principle of good faith and violates recognized business ethics, which is a serious unfair competition.

According to the experience of dealing with false advertisements in recent years, the famous dummy Huang Zhihong summed up the false propaganda of goods into four types: one is to expand the use of the honorary title of a product to all the products they produce; the two is to use the honorary title that he did not get; three, the honorary title does not exist or is not approved by the state; the last one is that the advertisement is easy to mislead consumers.

In March 2006, the European Code floor, which was once highly fried by businesses, was publicizing by the commercial and industrial department as a false propaganda and fined 7 million 470 thousand yuan.

False publicity is also common for clothing brands.

Such false propaganda should also arouse consumers' vigilance.

The "famous brand products of China", Beijing's South Third Ring Dahongmen area, is widely distributed throughout the country. The clothing brands in China are set up in Beijing or North China.

For this reason, some false advertisements are easy to see here.

Recently, consumers of China's famous brand products have been pferred. Yalu trousers are sold on the market under the banner of China's famous brand products.

In March 7th, reporters visited Yalu's sales and marketing stores in the Beijing market.

In the first phase of Bai Rong in Dahongmen, Beijing, there is a Yalu trousers store.

This store is wholesale and retail.

Reporters found that the tag on the trousers of the shop marked the logo and the words of "China's famous brand products".

The poster is also stamped with Yalu sportswear as "China's famous brand".

When the salesperson introduced the merchandise to reporters, he said that Yalu's trousers are famous brand in China and the quality is guaranteed.

When the reporter said that only heard of Yalu down jacket is a famous brand in China and never heard of trousers as a Chinese brand name, the salesperson affirmed that "Yalu's trousers are also famous in China. You can see Chen Kun's advertisement in a few days."

It is understood that the Yalu down garment produced by Jiangsu new Yalu Group Co., Ltd. was named "China famous brand product" in September 1, 2002 and June 26, 2005 in the announcement of the Chinese famous brand products announced by the China Brand Strategy Promotion Committee. However, reporters did not find Yalu trousers trousers as a record of Chinese famous brand products.

Beijing industry and Commerce Department Advertising Division staff told reporters, "if the behavior of Yalu is true, we will further investigate, and ask manufacturers to produce relevant information about Chinese famous brands. If we can not prove that trousers are Chinese famous brand products, the brand will be suspected of false propaganda, and we will investigate and deal with them."

In Dahongmen, such as Tianya, Fucheng, baarong and other shopping malls, reporters found that similar to Yalu this form of publicity.

The "Yi Xin Tai" shirt of Hunan was awarded the "China famous brand product" by the China Brand Promotion Committee in 2007, and other clothing products produced by the company are not Chinese brand names.

However, reporters found that "the Chinese famous brand Yi Xintai men's clothing" was written on the billboard at the gate of Tianya shopping mall.

In the 2065 room of Tianya building, the shop sells more than just shirts.

The "Taiping bird" shirt of Ningbo was named "China's famous brand product" in 2007. It was written in the propaganda advertisement in the hall of Bai Rong that "Pacific bird leisure men's clothing".

On the fourth floor, the exclusive shop sells Tai Ping bird's styles.

The "tiger leopard" shirt of Jiangsu was named "China's famous brand product" in 2007. The advertisement in the hall of Bai Rong's first hall is under the banner of "tiger leopard men's clothing".

Zhejiang's "Roman" suits and shirts are "famous brand products in China", but in advertising, ties and underwear are also "famous brand products in China".

Obviously, the products in advertising are not all Chinese brand names. This is the act of garment manufacturers' promotion of Chinese brand names from one product to other products when they advertised.

The experts believe that such acts are suspected of false propaganda, because according to the ninth law of the Anti Unfair Competition Law of the People's Republic of China, "the operator shall not make use of advertisements or other methods to make false and misleading publicity about the quality, composition, performance, use, producers, expiration date, and producing areas of the commodities, etc., and the advertising operators shall not act, design, produce or publish false advertisements in the circumstances of knowing or knowing."

The Olympic logo was not authorized to use at the end of February. The reporter found that there were a number of kana shoes in the stalls of Dawei shoe city in the two phase of the Bai Rong World Trade Center in the South Third Ring Road.

Puma, Adidas, Nike and other international brands have become the object of imitation of children's shoes here.

In addition, the reporter found that there are manufacturers to mark the Beijing Olympic emblem on shoes, in order to confuse consumers.

A brand of BBK shoes is printed on this logo.

According to the reporter, in leather goods, AOKANG is the only supplier of leather goods in Beijing Olympic Games. According to AOKANG insiders, all leather products including AOKANG, including leather shoes, will serve as suppliers of Beijing 2008 Olympic Games.

In addition, according to the relevant regulations, the sponsorship of the Beijing Olympic Games is divided into three levels, namely, Olympic partners, sponsors and suppliers.

Enterprises participating in the sponsorship plan must be the leading enterprises in the industry. Besides having good prospects for development and sufficient funds to pay sponsorship fees, enterprises must also have a good social image and corporate reputation.

In 2008, the officials of the Propaganda Department of the Beijing Olympic Committee said that the logo of the Beijing Olympic Games was only authorized to be used by sponsors, suppliers and partners. It is illegal for any enterprise or individual to use the logo in commercial activities.

On the search engine, enter the word "BBK shoes", the reporter found that the brand is a company in Hongkong, but the company is not an Olympic Partner or sponsor.

Miss song, who is responsible for inviting merchants, is explaining that their products can only be sold in high-end stores or exclusive stores in Beijing, and can not be found in Bai Rong wholesale market.

The misleading businessmen of "the most" misuse of business have increased the inspection of the use of words in the promotion of all kinds of commodities since the 2006 European Code event. The Beijing industrial and commercial bureau has asked for careful use of words such as "first", "best", "maximum" and "market share first", which may mislead consumers.

Bai Rong's two phase was opened in 2005, but its benefits were not good. At the beginning of this year, Bai Rong changed all the clothes traders and began to re inviting business, trying to build a wholesale market for small commodities.

They advertised "Southern Yiwu and North Bai Rong" and hung the banner of "the largest commodity distributing center in North China" at the south gate.

The reporter went to the mall's investment promotion office to ask the people concerned, "will this be the largest commodity distributing center in North China?"

The answer is "who knows, promotion and investment promotion". It is understood that the investment work of the mall has just started, the investment process is unknown, and there is not enough figures and facts to prove that it is the largest small commodity distribution center in North China.

Recently, reporters found that the scroll is still hanging at the gate of 100 glory.

Subsequently, the reporter went to the Yongding gate of Chongwen District, the six floor of the 100 Rong phase, to consult and report. After the staff had done the report registration, they promised to send someone to check the evidence immediately.

A few days later, the reporter contacted the business office again.

A deputy director said that when the industrial and commercial law enforcement officers arrived at the scene, the "largest commodity distribution center in North China" scroll had been withdrawn.

According to the Anti Unfair Competition Law of the People's Republic of China, misleading publicity refers to the misunderstandings and understandings that may be made by the propagandist or the people affected by the propaganda to the true situation of the goods or services advertised, thus affecting the publicity of purchase decisions.

The propaganda that causes misunderstanding is based on the subjective judgement of consumers and users. Even if the contents of publicity are real, as long as the consequences are misleading, it should be recognized that the propaganda is misleading propaganda.

Misleading false propaganda includes advertising and all other publicity methods.

Related links to China's famous brand products refer to products whose physical quality reaches the advanced level of international similar products, has the leading position in the domestic similar products, occupies a leading position in the market share and popularity, enjoys high user satisfaction and has strong market competitiveness.

In December 29, 2001, the AQSIQ issued the "Regulations on the management of famous brand products in China" in the form of General Order No. 12, and authorized the Chinese famous brand strategy promotion committee to organize and implement the evaluation of China's famous brand products in a unified way, and to promote the publicity and cultivation of Chinese famous brand products.

The certificate of Chinese famous brand is valid for 3 years.

During the period of validity, enterprises can use the uniform brand names of Chinese famous brand products in the products and their packaging, decoration, instruction, advertising and related materials, and indicate the validity period.

Chinese famous brand products are exempt from the quality supervision and inspection of government departments at all levels within the validity period.

Those who comply with the relevant provisions of export exemption shall be exempt from inspection according to law.