R & D Innovation Will Be The Core Competitiveness Of Domestic Garment Enterprises.

Experts said that the current domestic Brand clothing Rapid development, coupled with competition from foreign brands, R & D is the core competitiveness of domestic garment enterprises.

"Independent shirts developed in China, except for YOUNGOR, there is no other clothing brand." Speaking of domestic functional clothing, YOUNGOR design department Ms Cheng told reporters that the gross margin of men's business clothes in the ironing series is over 60%.

What is the profit outlook of functional clothing? Youngor It can be seen in China. "This market is very large, there are many people who have demand for clothing, but most domestic brands are not very active in research and development, and have limited investment in manpower." An industry expert admitted.

Ironing shirts gross profit margin of nearly 70%

"YOUNGOR mainly produces men's business clothing, and for functional clothing, what the company is doing now is ironing technology, and it has been for many years." YOUNGOR Zheng told reporters, and the company's product development has uniqueness. The company not only has cotton mill, wool mill, but also has cotton planting base in Xinjiang.

That is to say, YOUNGOR started the research and development of products from the source, rather than buying related fabrics from other manufacturers. "There are strict procedures in terms of origin requirements and fabric handling. Many domestic brands do not have such conditions." MS Cheng said.

The domestic ironing technology is only one YOUNGOR. How about this technology abroad? Clothing industry Insiders told reporters that many foreign brands of ironing technology is already very mature.

Ms. Cheng also said, "the brand clothing of the company is aimed at popular design products, with high cost performance and good sales. The gross profit rate of ironing products is relatively high, which is more than 60%.

At present, the company's main business is brand clothing, garment foundry and real estate development. In 2011, the operating income of the company's brand clothing reached about 3 billion 810 million yuan, of which the operating cost was about 1 billion 300 million yuan, and the operating profit rate reached 65.66%. Garment foundry is far less than self developed brand clothing, the operating income of about 2 billion 320 million yuan, the cost is as high as 2 billion 40 million yuan, gross margin is only 12.14%.

It is worth noting that the gross profit margin of real estate development is lower than that of brand clothing, which is 44.75%.

Among them, Ms. Zheng mentioned the brand of ironing shirts, the highest gross profit margin, reaching 68.67%, close to 70%. The gross profit margin of the brand suit is slightly lower than that of the shirt, which is 65.17%.

According to the statistics of the China National Business Information Center, in 2011, the average market share of YOUNGOR shirts and suits in the company's leading products was 13.22% and 13.54% respectively, ranking the first in 17 years and 12 years in a row.

It can be seen that the market of functional clothing is still very broad, "the investment of the company in R & D is still relatively large. Non iron series products, shirts have risen from SP and HP to DP, and are further upgraded on the basis of DP, and DP technology has been used in trousers. MS Cheng, YOUNGOR Technology Department, said, "the company also has its own patent in developing anti wrinkle suits."

For this reason, YOUNGOR set up DP post-processing research center and Testing Center specially to strengthen the deep development of DP products. MS Cheng said, "the company has invested a certain R & D cost."

The competition in the clothing industry is fierce. In YOUNGOR's recent annual reports, the reporter has seen many times that the company should increase the word of technology research and development. The company points out that both international and domestic brands strive to expand market share and enhance brand influence. Therefore, the company still needs to make efforts to increase R & D investment, quality control, information construction and channel expansion.

Research and development of hemp products

"The company's positioning is that the product has functional characteristics. This is our core product, and also the main product. Sales account for a larger proportion, and it is rising, accounting for more than 60%." Ms. Cheng told reporters that in addition to studying suits and wrinkles, iron and steel, the company's third major functional products are hemp fiber.

Why do we choose hemp research and development? She said that linen has the functions of environmental protection, anti-bacterial and anti ultraviolet. Now people are pursuing environmental protection and returning to nature. Hemp fiber can be used not only in clothing, but also in home textiles.

Western-style clothes are traditional clothes. It is fashionable to join hemp. This concept, the international sportswear brand Nike, has also been added to its clothing. At the upcoming London Olympic Games, Nike's design for flying trapeze Liu Xiang is made of environmentally-friendly materials, 82% recycled polyester fabric and 13% recycled plastic.

What is particularly noteworthy is that hemp fiber has its own intellectual property rights. In 2011, the hemp family, which was the main product of YOUNGOR, opened up 10 stores. Hemp fibers were mainly used in shirts, casual pants, T-Shirts, sweaters, jeans and other products. The company points out that on the basis of the existing products, the company mainly develops new products with high hemp content and excellent quality, and integrates product packaging.

"At present, domestic brand clothing is developing rapidly, coupled with the competition of foreign brands, R & D innovation capability is the core competitiveness of domestic apparel enterprises to participate in the market." The above industry experts told reporters that domestic garment enterprises should change their ideas, and raw materials processing has been gradually detrimental to the long-term development of enterprises. This industry needs to increase the technological content of independent research and development, and blindly adopt the doctrine of bringing it into existence.