Wuhan Will Build 38 Shopping Malls And Stores In Five Years.

In the next 5 years,

We will add four new 9 new business circles: Hou Hu, Ling Jiao Hu, Wang Jiadun, Jianghan District along the Yangtze River, Wuchang Binjiang, Yang Chunhu, Shou Yi and Nanhu.

The report on the development and Prospect of Wuhan's shops market shows that in the next 5 years, Wuhan will have 38 shopping malls with a scale of more than 30 thousand square meters, with a total area of about 3 million 320 thousand square meters.

In the face of internal and external troubles, a large number of shopping malls have no special features. The similarity of investment leads to the homogenization of brands, and the impact of e-commerce has become a common problem faced by large businesses nowadays.

Internal worry: brand homogenization and investment promotion

"Now I often stroll around two or three shopping malls. I feel like visiting one. I can't find any difference. Basically, the brands imported from every shopping mall are almost the same."

Miss Li, who works in the securities company, tells Xiao Bian.

The convenience of pportation and brisk shopping, behind these changes in business, have also brought about the increasingly luxurious decoration, and the increasingly homogenization of brands.

Nowadays, clothing brand stores, large supermarkets, cinemas, office buildings and restaurants have become the standard configuration of the commercial complex in the city.

According to statistics, as of 2011, there were 1 plus in Wuhan.

There are 2 ASOBIO and 5 MANGO.

In 2012, the rapid expansion of fast fashion brands was breathtaking.

Wu Hao, a Marketing Commissioner for Kerr's commercial project, believes that there are so many good brands. Many commercial projects, in order to attract investment, compete to offer preferential terms to attract famous brands, which is a major factor leading to brand similarity.

Foreign invasion: network sales impact complex

However, what is more harmful is not just the homogenization of the limited brand businesses.

The impact of online sales on complex shops is also more serious.

Xue Jiang, a real estate appraiser, a member of the British surveyor's Association (RICS) and a member of the American valuation Society (MAI), said that 70% of the retail sales in the US now are online shopping.

Compared with the entity store, the electricity supplier has a certain competitive advantage.

First of all, the supply of intermediate links is reduced, and the rental pressure of physical shops is almost zero cost. The electricity suppliers have more competitive prices. Secondly, the network is more convenient. Online shopping is more time-saving and labor-saving in price comparison and picking. Third, the richness of e-commerce brand and goods category is not inferior to that of physical stores.

The strong electricity supplier in 2011 has led to some changes in the nature of entities, such as the closure of photosynthesis bookstores.

Although the electricity supplier as a virtual place to provide goods, consumers can not personally touch objects, resulting in a certain degree of uncontrollability, and the modern consumer's pursuit of experiential consumption experience can not be obtained from the electricity supplier channel.

But now we can often see shoppers in the physical shop trying to see the style of trial loading.

This is only a shock to the so-called electricity supplier, which is partial to standardized products, and the basic unspoken words of personalized clothing and clothing are self defeating.

Now the entity store is gradually changing to the experience store.