Famous Sports Brands Enter The Network Marketing Market, Shoes And Clothing Sell Well.

　　 Sports brand Superstar Nike announced its presence in Tmall to open its official flagship store. So far, the world's ten major sports brands, nine have entered Tmall to open the official flagship store.

In addition to Nike, the remaining eight are Adidas Adidas, Puma Puma, Reebok Reebok, Fila Phil, Mizuno MIZUNO, Kappa kappa, Diadora Diadora, Lotto lotto. In addition, NewBalance, Vans and other famous sports brands also opened the official flagship store on Tmall.

　　 Chinese consumer market It has become a battleground for global sports brands. The strategy adopted by early global sports brands in China is to focus on the first tier cities and win the fashionable urban crowd with strong brand influence. In 2008, China was already the largest market for Nike and Adidas outside the United States.

At the same time, a number of Chinese local sports brands also began to rise. They adopted different strategies and relied on laying out areas outside the first tier cities to gain a solid market position. Boston consulting group research shows that although the international sports brands have focused on big cities in China in the past, their future growth will increasingly rely on small cities and remote markets which are more difficult to enter.

There is no doubt that China's sports goods market will face two trends in the future. China's vast consumer market is in the 2, 3 and 4 lines. Meanwhile, the main players of sports consumption tend to buy their favorite products online. This also means that the online shopping market is bound to become a battleground for both international and local sports brands. This market determines how many shares the sports brands can share in the Chinese market in the future.

On the other hand, for overseas sports brands, cutting into the domestic 3 and 4 line regional market means huge cost, and there is a Chinese local brand that has already entered the market. Through the establishment of online shopping market, consumers in these areas can be directly faced with. This small and extensive way can not only become an international brand tool, but also be able to compete with the rising domestic brands in a short time.

The Tmall platform provides an excellent opportunity for these sports brands. Adhere to the platform operation, will not compete for interests with businesses, brand operators through this platform directly service 470 million of online shopping user groups. In August 2011, the Adidas rate was advanced in Tmall. Puma Puma, Reebok Reebok, Fila FIE, Mizuno MIZUNO, Kappa kappa, Diadora Diadora, Lotto Lotto and so on were stationed in succession.

Another group of data from Tmall shows that sales of sports brands in Tmall are growing very fast, with a growth rate of 300%. Compared with sports equipment and other products, Shoes and garments More popular. Maybe it's because shoes and clothes belong to them. online shopping Hot products, fashion ingredients are more than pure sports ingredients. Sports brand Tmall retail sales account for about 30% of Tmall's entire apparel category.