PHILPS Executive Song Yaozong Retires And Turns Around

Perhaps the majority of people will admire and feel the connection between the retirement of gold collar and little white ball (golf), but no one will believe that if the identity of a retired golden collar is equal to that of a shoemaker.

Song Yaozong, the general manager of the PHILPS company, which was once the annual salary of 5 million, is such a "tough corner".

The "second spring" that ties up shoes to wash is received in the exclusive interview of financial weekly newspaper reporter. Nearly 65 of Song Yaozong's speech is humorous and humorous.

Song Yaozong has been the general manager of PHILPS China and has spent the last six years of his career in mainland China.

In 2004, 60 year old Song Yaozong retired to Taiwan's hometown of Zhu Bei because of heart disease requiring rest.

After retirement, life is easy and leisurely, playing golf every day.

Song Yaozong, who has recovered gradually, is unable to bear the loneliness of doing nothing. He has returned to work as a management consultant of a company.

Although the body was restored to the past, intense work pressure and intense working atmosphere led Song Yaozong to quit his post of consultant after a year's insistence.

Song Yaozong once again began to examine and reflect on his retirement.

In the hi-tech park after a daily walk, many employees will see their love shoes sent to Taipei for cleaning and maintenance.

In the north of Song Dynasty, the supporting facilities in Taiwan are far from developed, especially in the shoe washing industry. It is also a business blind spot. For the humid Taiwan Island, the sterilization and deodorization of shoes are even more necessary. The shoe cleaning, sterilization, deodorant and Cosmetology have formed a huge demand market.

Song Yaozong invited his cousin Hu Yongjin to conspire to "second spring" after retirement.

The old naughty boy's "global charging" trip, when Song Yaozong's wife Zhang Yulian learned her husband's idea, urged her husband to dispel the idea, "have worked for the general manager, and now go to wipe shoes."

Song's wife Zhang Yulian told the financial weekly newspaper reporter that she had objected to it, but Song Yaozong was like an old naughty boy who loved to toss and turn all day long, but once he decided, things would be difficult to change.

Finally, under the guidance of his daughter and son-in-law, his wife Zhang Yulian finally agreed. With the support of his family, the old boy ran out of the country to see the class.

After receiving short-term training in Guangzhou Institute of industrial technology, and running around the United States, the United Kingdom and Hongkong and other places to study and study, after 5 months of bad repair, song has become a "beauty shoe expert."

Finally, in January 2008, he set up his own signboard "vigor beauty shoes" in Zhu Bei county.

Song Yaozong and his cousin, two elderly people who are very close to the past, are doing their homework. They also run the shoe store like a factory. They send their shoes in, classify, clean and arrange them.

His wife also changed from acceptance to help in the shop.

When asked about his age, Song Yaozong joked that he was only 30 years old.

For the old "naughty boy", his former subordinates came to visit the old leaders and looked foolish.

Song Yaozong, a chain of "vigor beauty shoes", talks about his "medium and long term enterprise planning" with interest.

"Although the scale of shoes is very small, it already has the potential for the healthy operation of enterprises in the early stage," Song Yao believes. The real business opportunities must have two characteristics: one is that the industry is in the Chaoyang stage, and the other is that fewer people follow up.

The change of mindset is a great courage for ordinary people, from the senior executive who leads others to the retired person who turns to help others wash their shoes.

"Occupation is neither noble nor cheap, only professional or not."

Song Yaozong, 64, said, "ordinary people think that my general manager of a multinational company has turned away from the shoe shop.

But I think the real business opportunities lie in these most humble things.

Let's take the simplest example. Isn't master Kang a noodle seller?

But it sells noodles with the concept of enterprise management, and his noodles sell well.

Song Yaozong's beloved shoes have been on the rise every day since their opening for more than a month. Song told reporters that now every 50 pairs of shoes should be dealt with every day by the dynamic beauty shoes. According to the scale of development, it is not far away to open second chains of vibrant beauty shoes.

Half of the energy and leisurely operation of Song Yaozong and his cousins are top students in engineering. They are familiar with technology and management.

Song Yaozong said, shoes to the store, first use alcohol disinfection and deodorization, and then to wash shoes area cleaning, and then waxing, beauty...

The operation process of shoes bar is simple and professional.

They are also concerned about product technology research and development.

In small shoes, they developed a number of peripheral machinery, such as infrared drying machine, specialized cleaning high-grade leather dry cleaning machine, so that each pair of shoes to restore "like new", "vitality beauty shoes" and therefore establish their own core competitiveness.

For Song Yaozong, who has a huge pension, the economic reward is not his main pursuit. He always believes in the principle of retirement and Entrepreneurship: he uses half of his energy to operate leisurely and finds his spiritual sustenance from it.

"Retired people are in a pitional period of life. At this stage, they can neither idle nor work hard.

It's the best retirement to work with half of your energy and leisure.

Song Yaozong shared his retirement experience with reporters.

As song himself said, he did not manage shoes too much. He acted as a "decision-maker". His cousin Hu Yongjin acted as the "CEO" of shoes.

Song Yaozong's wife, Zhang Yulian, told financial weekly reporters that every few hours of Thursday's little white ball games, sitting and chatting with good friends, tea is still an example for Song Yaozong every week.