Wu Suiping Discusses The New Luxury Concept Of La Danum

From July 8, 2012 to July 10th, Myteno The group's "Adan brand appreciation meeting" will be displayed in the 9 exhibition hall of Shenzhen Convention and Exhibition Center, which is the perfect fusion of high-end women's clothing brand in Italy and Austria crystal art, and also a new luxury platform to show Adan's noble temperament.

The first close contact with the group was in 2011. The 19 year old women's wear group has always been favored by the domestic front-line business circles because of its luxurious and romantic Italian style. At present, Ma Tiannu group owns two brands: the senior women's clothing brand MY TENO (Ma Tiannu) and the advanced customization brand La Danum (Adan Na).

Following the opening of the fashion show "Adan night" at the Eleventh International (Shenzhen) International Fair July 7, 2011, the "Adan brand Appreciation Club" is a static exhibition. In its gorgeous exhibits, it includes limited edition high-grade custom dress, 2012 latest autumn and winter clothing and women's decorations and ingredients brand - SWAROVSKI's sponsored collection of crystal works of art.

There is no doubt that " Adan's brand Appreciation Club "It will be another splendid feast for the audience of the Martian group.

　　 Concept display new luxury

In July, the scene of Adan's brand appreciation club will be surrounded by fantastic lights and glinting atmosphere. Adana's noble elegance and crystal spots are complementary to each other. In a few days, he presents a brilliant and dreamy world.

Reporter: compared with the luxurious "Adan night", what is the surprise of the "Adan brand appreciation"?

Wu Suiping: first of all, the "Adan brand Appreciation Club" is a static display activity. Compared with the dynamic exhibition of "Adan night", this activity has the opportunity to display the creative space of classic aesthetics and brand more finely. On this static exhibition, the site design uses a 6 meter high wave arc background to create a sense of space, and displays the crystal artwork 1 meters away from the ground, emphasizing the luxury of Adan. The concept exhibition is the keynote of this event. The combination of model show and space display will create Adan's new luxury idea together.

Reporter: can you talk about the promotion of the concept exhibition to the brand market?

Wu Suiping: Adana is a haute couture Custom brand, she is targeting the special group. We have launched a new European advanced customization technology and talents to serve this group, including material acquisition and time cost control. But these are behind the scenes behavior. What really shows you is Adan's unique luxury quality. Therefore, the role of concept exhibition is to convey this idea to the professional audience at the scene, including businessmen and buyers, as well as media.

Reporter: you often compare the brand to the growth of a child. Now Adana is two years old. How will you pack this beautiful lady in the future?

Wu Suiping: at present, Adana has more than 50 entity shops in the whole country, although the brand has only been born for two years, but in the past 5 product launches, it has gained the deep recognition of agents and merchants. Moreover, at present, Adan has also invested 25 minutes of live broadcast programs on 5 domestic TV stations. This is a very innovative brand promotion method, and only with the brand of new luxury and luxury can such luxury promotion activities be carried out.

　　 High-end private closet

Wu Suiping likes to use some metaphors to do empathy. He thinks that for customers, advanced customization is like a private restaurant with a full range of colors and flavors, so long as customers have needs, there is a way to achieve it. This is the best service.

Reporter: for the advanced customization brand, the customer service needs to be very detailed. What are the different initiatives of Adana's marketing?

Wu Suiping: as a high-end custom brand, choosing business circles is very important. In the face of high-end consumers, we put forward three new luxury marketing concepts: creative marketing, experiential marketing, and advanced service management. Just like a toothache needs to find a professional dentist, must be professional will quickly achieve results. The brand will not come out to be a stunning beauty, but if we begin to cultivate her temperament education from childhood, her image will not be bad in the future.

Reporter: please tell me about the Italy design team of Ma Tian Na group.

Wu Suiping: Italy design team is our core strength. In our more than 200 square meters R & D center, designers from Italy and designers in the group work together for at least a week. The international atmosphere is very strong. This not only promoted the designers' technical strength, but also broadened their horizons. Soon after that, our group will soon present a new luxury brand to the young line, and then Ma Tiannu group will have fresh blood injection.

Reporter: what kind of service can you offer to high-end customers by the concept of private wardrobe put forward by you?

Wu Suiping: meticulous service. Nowadays, there are a large number of elite female groups in China. They have a lot of dress needs and exquisite dress positioning needs. Whether it is government affairs or business meetings, leisure activities and party, dressing becomes their first consideration. The style and fabric of Adan's shop can be designed with the customers' choice and try their best to satisfy any customers' fashion wishes. This is the high-end service of private closet.

　　 Corporate culture is the essence.

The impression of the group, not only has gorgeous brand exhibition hall, the latest high-end product display, but also has a trade union and very humane husband and wife dormitory. Wu Dong's attention to corporate culture is obvious.

Reporter: 19 years of brand history, so that Ma Tian Na has its own different flavor. What kind of secret do you have always attached importance to corporate culture?

Wu Suiping: service creates value. For employees, our managers should also serve their employees humanized. When someone quarrel with labor shortage, our group's employees basically have no movement. Not only our group has 3000 square meters of staff activity center, including badminton, piano, cafe. We also have a humanized husband and wife dormitory so that they can really regard Ma Tiannu as their home.

Reporter: I heard that shortly before that, the group won the title of "safety culture demonstration enterprise". Would you like to talk about the details?

Wu Suiping: safety is the basic requirement for every family to work outside the home. Through this special selection, we also told the families of the employees that the safety would be guaranteed and our management could always do better. The selection of "safety culture demonstration enterprise" has only 8 enterprises in Shenzhen, but only one of us in Longgang. Everything is for employees, employees will also contribute for enterprises, enterprises treat employees like this, employees will treat their colleagues and our customers in this way. Therefore, our trade union is not a formalized organization, but a mechanism that can truly reflect employees' aspirations.

Reporter: you were an athlete a long time ago. Do you think there is any common ground between sports and brand management?

Wu Suiping: the key words of sports are health and competition. As brands, they have something in common. For example, if the brand needs to have healthy competition consciousness and vitality in the industry, sports will also express the inner world, and the brand will also reveal the spiritual needs of the inner world through culture. In sports, the pursuit of "absolute work" is the difficulty and height, such as Liu Xiang can take 8 steps. The display of our two brand shops is a great job for us. When we had this idea, we did not find the same brand stores all over the world. I believe that everything has a common sense, especially when we have the brand of new luxury.