Traditional Department Stores Switch To E-Commerce

Wangfujing

To invest 100 million yuan to build a complete online business service system; Yansha commercial city website brand new revision, launch the concept of "custom" service; Gan Jia Kou building is trying online shopping mall and community links...

This year, traditional department stores accelerate the upgrading of online services.

China's Department Stores Association said that if the move can achieve interoperability between online and offline businesses, it will bring new impetus to the development of traditional department stores.

In June 18th, Wangfujing department store announced at the 2012 Investment Promotion Conference that it plans to invest 100 million yuan to build a complete online business service system including official website of Wangfujing department store, mobile mall, backstage business management system, storage and logistics center, customer service center, etc. the location of the website is fashion and boutique B2C shopping website.

In June, the website of Yansha mall was also newly launched.

According to Yansha's responsible person, the upgraded version is in line with Yansha mall's strategic thinking of developing CRM customer service concept. It also provides a convenient and speedy exclusive service platform for Yansha card users, and spreads valuable merchandise and activity information to netizens.

In order to distinguish it from other portals, the website has implemented an information exchange platform similar to micro-blog, which collects, processes, releases and archives information by means of various information, and has achieved the ultimate goal of interaction.

The website also introduces the idea of "customizing" service. The so-called customization can be regarded as a kind of information customization, that is, providing exclusive information to specific card friends. It can be webpage information, or message or MMS message of mobile phone, similar to Call-Center mode, realized by Internet.

The role of online services is not just to advertise or do some marketing activities, but also to link online shopping malls and communities to form a community life service network.

The Gan Jia Kou building is trying this way, and hopes that this will make the shopping mall close to the life of the surrounding residents.

As a matter of fact, the move of large department stores in Beijing has already begun.

Insiders said that at present, there is a shortage of talents in department stores, and it is not yet mature in terms of business models.

"The interaction and interaction between online and offline businesses will bring new impetus to the development of traditional department stores."

Chu Xiuqi, President of the China general merchandise business association, said that the increasingly fierce online shopping atmosphere has made traditional retailers feel tremendous pressure, which is a challenge and an opportunity for the traditional department store industry.

Shopping malls must march

To build an air department store and develop a new network marketing mode and profit platform.