The Giant And The Customers Join Hands In Pushing Custom Clothes.

Internet companies are becoming more and more mixed up.

Yesterday, according to the relevant person in charge of giant network,

Will join hands with fan Ke Cheng, the two sides will focus on clothing products in the early stage of cooperation, the game will also be launched in the future, mobile terminals and other aspects of marketing attempts.

For the cross-border development of Internet companies in different fields, people in the industry confer that this will become a trend in the future in order to seize more potential users.

Reporters learned from the giants yesterday that they have reached cooperation with van Khin, and will launch special customized products for players in the early stage, including

Shoes and bags.

In addition, the giant will open its core products such as "Xia Xia world", "witch's fury" and "Journey 2" to all customers, and jointly develop the theme clothing and merchandise for players.

Another evidence

The public relations department said that the two sides will start cooperative clothing in the Chinajoy game exhibition in late July.

For the way of cooperation in the future, the two sides express great imagination. They will use their clients and official website to recommend products such as resources.

It is worth noting that the 20 million giants of the giant players and the total users of the total number of players are the first to take action against the other market.

Although this is the first attempt of the giant in the electricity supplier industry, its cross-border marketing in the Internet field has been more than once.

"Before that, we have worked with Tencent, Sina micro-blog and other companies," said the giant network stakeholders. "And now we are negotiating with several other Internet Co. I think this marketing form is the general trend."

At this point, the attitude of Fan Cheng pin is basically the same as that of giants.

It is understood that, as early as the 2010 World Cup, everyone took the opportunity to launch the world cup themed T-shirt, tennis skirt, shorts and other products, and this year also opened the European Cup channel for sports marketing.

It is worth noting that, before the announcement of cooperation with the giant, customers are combining millet technology to sell millet mobile phones.

In fact, there are many similar cross industry cooperation in online games, such as Kirin game and movie.

"Cooperation," said Sun Meng, an international analyst at Analysys. "Internet Co's multi-channel marketing is aimed at multi-dimensional marketing, covering more potential users. For online games, new users and low revenue have become the problems facing the industry."

According to the quarterly monitoring data of China's online game market in the first quarter of 2012, the scale of the online games market was 11 billion 260 million yuan. Tencent, NetEase and Shanda ranked the top three, occupying 67% of the total market share, while the giant accounted for only 4.3%.

"In order to further increase revenue, online game companies must improve user coverage," the analyst suggested. "Of course, the current situation of electricity providers is also not optimistic. Huge losses plus low gross margins make it hard to find penetration in the industry that is more overlapping with the user group."