Interview With Hu Baogang, A Famous Clothing Market Research Expert

With the full coming of the networked society, more and more traditional clothing wholesale markets are moving towards electronization, networking and intellectualization. The "electronic clothing market" has become a new form of clothing procurement under the background of the Internet society.

At this stage, the Internet industry has become an important engine for the economic growth and scale expansion of many garment markets. The mainstream mode of e-commerce mode and service, and the way of networked e-commerce has also been widely popularized.

Nowadays, electronic commerce, network information and digital trade and other networked applications have been implemented in many fields of the clothing industry.

Along with the hand in hand of the clothing market and the network, the ascendant trend of the Chinese clothing network electronic commerce has changed from the "information clothing", "network clothing" and "digital clothing" stage to the development mode of "smart clothing".

In this regard, the reporter interviewed the famous clothing market research expert Hu Baogang.

Reporter: for now, we are more familiar with the B2B and B2C mode of clothing wholesale market and the online B2C retail mode of clothing brand. What do you think is "smart clothing"?

"Smart clothing" is based on the traditional clothing industry, the use of new technologies such as Internet of things, cloud computing, mobile commerce and e-commerce and so on, is a kind of embedding and recombination of traditional clothing industry in networking, digitalization and intellectualization. It is to make people interact with things, human intelligence and clothing intelligence more perfectly and more conveniently, and it will change the traditional operation mode and mode of traditional clothing industry.

At the same time, "smart clothing" itself also breeds a number of new formats, providing new ideas and directions for the pformation and upgrading of China's traditional garment industry.

Reporter: what stage has the network of clothing market developed to now? What is the key trend of the next development?

Hu Baogang: in the 90s of last century, our country set off an upsurge of clothing information construction represented by Internet information. In order to build up the popularity of clothing network information (such as China clothing network, Huicong net and so on), we vigorously launched the electronic commerce as the core of the network popularization and mainly (such as fan Kai Cheng, Taobao mall, Jingdong mall, etc.), and then began to build a digitalized network digital trade platform, that is, clothing intelligence (such as netting trade port, smart mall, etc.), using cloud computing, Internet of things and perception technology to build new infrastructure of clothing.

The above three stages are the 1 and 2 stages of urban informatization respectively, and the smart industry and smart mall are the 3 stages of clothing informatization.

In the 3 stage, smart clothing will realize the intelligent connection between people and objects, that is, the smart connection between people and clothing, and form a good industrial and business environment, intelligent and intelligent environment, creative and creative environment.

The representative characteristics of "smart clothing"

Reporter: in your opinion, what is the most typical feature of the so-called "smart clothing"?

Hu Baogang: "smart clothing" has the following basic characteristics:

1. full range interconnection.

Smart mall will use the Internet of things and cloud computing to realize the whole operation and e-commerce of smart clothing.

2. digital trade.

Under the environment of smart city and smart industry, it is not only a simple commodity paction, but also integrates the resources of the apparel industry chain and digitally expands with the help of the basic functions and characteristics of the Internet, so as to realize digital trade.

3. cloud sharing.

Smart sensor devices connect enterprises, parks, shopping malls, terminals, businesses, commodities and other facilities into a network, real-time sensing the core system of smart clothing.

4. integration and integration.

The Internet of things is fully connected and integrated with the Internet system, integrating data into the running picture of the core system of traditional garment industry, providing the infrastructure of smart clothing.

5. platform innovation.

We encourage the traditional clothing industry to carry out innovative applications of traditional industries and cultural industries and technology industries on the basis of the smart industrial infrastructure, providing a steady stream of development power for "smart clothing".

6. collaborative operation.

Based on the "smart clothing" infrastructure, all key systems and participants in the traditional garment industry cooperate with each other to achieve the best operation of the traditional apparel industry chain.

Reporter: what aspects of the clothing industry are covered by "smart clothing"? Are they production, sales or retail terminals?

Hu Baogang: "smart clothing" can be analyzed from three levels.

One is the production and manufacture level of clothing, that is, the essential industrial level, the second is the clothing purchasing level, that is, the relevant industry level, and the third is the online shopping network trade level of clothing, that is, the derivative industry level.

Among them, the bottom layer focuses on perception and detection, mainly refers to the construction of clothing range wireless and wired sensor network, and Internet of things.

The top level is the architecture of smart clothing, especially the research on the architecture of intelligent decision making platform for clothing.

At this level, the problem of clothing cognition, learning, growth, innovation, decision-making, regulation and behavior consciousness should be solved, which can be regarded as the "brain center" of clothing.

The user layer is focused on letting users use the applications and services provided by "smart clothing" through the terminal, which has strong industry characteristics.

The new development mode will seek new exports for industrial development.

Reporter: if you say, "smart clothing" will become a new development trend in the future clothing market, what will its development mode be like?

Hu Baogang: the planning and construction of "smart clothing" should first establish a business model of "smart clothing", and correctly understand and grasp the similarities and differences between "smart clothing" and traditional clothing, so as to realize the integration and integration of "smart clothing" and traditional clothing.

It can be seen that "smart clothing" is not the negation of traditional clothing in design and manufacture, circulation purchase, online shopping network trade, but the integrated innovation and compound superposition of these fields.

The essence of "smart clothing" is to fully integrate the garment industry and establish the apparel industry chain operation system. Through the construction of "smart clothing", the short process reverse integration of the apparel industry chain can be realized.

Therefore, the business mode of "smart clothing" is the business mode of 3D-C2P2B, that is, through three-dimensional composite positioning and three-dimensional image performance, with the help of the power of clothing terminal, reverse integration of clothing design creativity, circulation purchase and production, so as to establish the innovation model of the garment industry, and create the added value of "smart clothing".

Reporter: at present, China's garment industry is suffering from overcapacity, cross-border production and industrial derivatives, such as difficulty in export, difficulty in sales, difficulty in investment, insufficient development in various industries, complex production, marketing and operation management of traditional garments.

In these areas, what role can smart clothing play in the pformation and upgrading of industries?

Hu Baogang: the planning and construction of smart clothing should pay attention to two aspects: on the one hand, it is a clothing application domain represented by intelligent industry, intelligent enterprise, intelligent circulation, intelligent design, intelligent terminal, intelligent shop, intelligent property, intelligent businessman and intelligent commodity.

These are closely related to the construction level, operation ability and service quality of the garment industry, and promote the sustainable development of traditional clothing.

On the other hand, it is the development field of the apparel industry chain, including the development of smart clothing industry, the pformation and upgrading of traditional garment industry, the selection, introduction, cultivation and development of the core business of the Internet of things in the strategic emerging industries, the related industries of cloud computing and mobile e-commerce, etc., making full use of the technologies of Internet of things, cloud computing, the next generation Internet and mobile e-commerce to pform and upgrade the traditional garment industry, as well as the interaction and promotion between the garment industry and related industries and derivative industries.

Reporter: so how does the application of smart clothing combine with industrial development? How to choose the "smart clothing" industry and make effective use of the traditional clothing industry?

Therefore, the formulation of the "12th Five-Year plan" and the new development strategy of the garment industry should be based on the higher starting point and the overall structure of the traditional garment industry network, so as to solve the problems of repeated construction and old and backward business models in the traditional clothing industry planning. Secondly, we should pay attention to the selection and cultivation of the new smart clothing industry, and build up on the selected basis, and promote other industries through its radiation. Finally, we should also attach importance to the intelligent construction and incubation of the traditional clothing terminal and platform, create an environment for the intelligent planning and construction of the whole industrial chain of the clothing industry, and the service system and interest relationship between the smart clothing and enterprises, business, agents, distributors and consumers. Hu Baogang: at present, the pformation and upgrading of China's garment industry is at the crossroads of development path and mode choice.

In short, "smart clothing" as a new integrated technology and composite industry will be "

"And"

"The pformation and upgrading of the garment industry in the era and innovation breakthrough provide new ideas and space.

The construction of "smart clothing" should break through the pure technology leading line, and implement a package of solutions integrating investment, development, construction, positioning, investment, operation and management, so as to better promote the overall development of "smart clothing", promote the pformation and upgrading of China's garment industry, and realize the trend of Chinese clothing going to the world in the way of surpassing and leaping development.