Differences In Shopping Concepts Between Japanese And Chinese: Luxury Consumption In Japan

According to statistics, according to statistics of Shanghai Fortune Research Institute, Hurun rich, 2 million 700 thousand of the high net worth people in China whose assets exceed RMB 6 million yuan, 63500 people have assets over 100 million yuan.

The desire for luxury goods has expanded from the domestic elite to the low and middle class consumers, and China has become the main driving force for the growth of luxury goods companies.

Italy

24% of Prada's global sales come from China, and only 13% come from North America.

Compared with the increasing consumption of luxury goods in China, is there any difference between Japanese consumption concepts? From consumption luxuries to finding common pleasures? What is the evolution process? Li Ke, a well-known financial expert, interpreted for you in Japan.

Rick:

Recently, Japan's economic news agency made a survey, and found that after 80's, Japan's increasing popularity of shopping, especially the purchase of high-end brands as a fashionable or common value, is quite different from the consumption ideas of Chinese young people.

In 80s and 90s, Japan was the hottest and biggest bubble in the economic development. At that time, the Japanese pursued the high-end brand very enthusiastically.

But now Japanese young people feel this view is very old-fashioned or unacceptable.

In recent two years, the market share of many big international brands in Japan is shrinking. In fact, it is directly related to the changes of Japanese young people, especially after 80's consumption concept.

Japanese young people now think that buying cars and special brand cars is a stupid thing.

In Japan, more than 30 year old singletons had about 50% of their car ownership in 05 years, and only 30% now.

We feel that owning a car is not good for green economy and environmental protection except for paying high parking fees every month and paying high inspection fees every year. Even some people even suggest that cars are free of charge.

In addition, for famous brand clothing, we feel that today, let oneself become a useful talent in society, absolutely not rely on first-class brand to disguise themselves, the key is to see their own quality, ability and social recognition.

For young people in China, housing and cars have become one of the most important products of young people's lives, especially after marriage. Many young people are working hard for it. In many cases, they may become house slaves or vehicle slaves.

In Japan, the situation is considered unacceptable or wrong.

Because people think that life is bound by houses and cars, and it is difficult to choose the lifestyle and the city that they want to live. This way of life is terrible.

Japan put forward the happy life after 1980s.

Japanese Exchange clothing exchange activities are very popular in Tokyo. People put their clothes in a specific place. As long as each person brings a piece of their own clothes, they can get a free dress for themselves, and they will leave messages on their clothes, such as taking good care of it and taking good care of it.

The participants felt very happy because what they did not need could be exchanged for something they liked.

Today, China's economy is in the process of rapid growth, and wealth is accumulating rapidly. I feel that, in some consumption concepts, we should mature as soon as possible, and have a correct understanding, especially in the consumption concept of housing, large consumer goods and high-end brand products, to make adjustments as soon as possible, and to realize the advantages and disadvantages of it.

This may be of great help to the development of young people and the pursuit of life and career in the future.

As a country coming from Japan, a new generation of young people's consumption concept that does not buy or buy high-end products should have many inspirations for our consumers.