Zhang Shiping, The Richest Cotton Textile Enterprise In The World, Is The Richest Man In Shandong.

Zhang Shiping's wealth is mainly due to the listing of China Hongqiao.

With ingenious

Zhang Shiping has not only mastered the Aluminum Inc's 100% stake, but also succeeded in bypassing the "cut" of "No. 10" and completed the construction of the red chip listing structure.

There are two "Zhang" in Shandong, Zhang Ruimin in the East and Zhang Shiping in the West.

In terms of financial resources, Zhang Shiping does not lose Zhang Ruimin; but on reputation, Zhang Shiping is far less than Zhang Ruimin.

The reason is said to be Zhang Shiping's "abnormal understatement".

Who is Zhang Shiping? The chief of the world's largest cotton textile enterprise, Wei Qiao venture group, is the richest three richest man in Shandong.

But as the saying goes, "a tree attracts the wind."

Zhang Shiping has always been well versed in this way, eliminating the occasional press interception of journalists during the two sessions, and rarely interviewed by the media.

Recently, a report entitled "Shandong's richest man Zhang Shiping built a power grid lower than the national grid 1/3" reported that Zhang Shiping and his Wei Qiao group, which are low-key, pushed to the cusp of public opinion.

But in the face of external discussions, Zhang Shiping seems to be interested in keeping a low profile.

Start from scratch

In 1946, Zhang Shiping was born in an ordinary peasant family in Zouping, Shandong.

Like many of his peers, he took part in his work after graduating from junior high school. He not only worked as a "Carpenter" or "a contractor" but also experienced "cultural reform" in the cultural revolution.

"At that time, the Cultural Revolution was mixed up and told me to go down to work and pform it for a year."

Even in such a bad environment, Zhang Shiping did not have the will to despondency.

"When I was in labor reform in Qingyun, I was called a worker, when I was 22 years old.

We made the first place in the county.

I was the first one to go, the last one to come back.

In 1981, Zhang Shiping ushered in the turning point of fortune.

This year, he was appointed director of the fifth oil and cotton plant in Zouping county.

In this regard, his father Zhang River explanation is because "diligent".

But this is clearly not enough to account for the great successes it has achieved.

Zhang Shiping is familiar with the fact that in addition to the opportunities offered by the planned economy to the pformation of the market economy system, Zhang Shiping's development has a lot to do with his "daring".

In the 80s of last century, the state was very strict with cotton control, and the cotton and cotton factories were basically unable to work except for some cotton in the peak season for simple processing.

In order to change the factory's six months' idle state in half a year, Zhang Shiping took the lead in going out to buy soybeans, cottonseeds and processing oil.

After two years of operation, the oil and cotton plant has become the most profitable enterprise in the national supply and marketing system.

Zhang Shiping later attracted many colleagues to follow suit, but at this time he turned his attention to the towel factory project and realized a profit of 250 thousand yuan in the year when he built the factory.

Whether it is an oil refiner or a towel factory, money is a must for Zhang Shiping to cross.

At that time, the state did not have a sound financing channel, and Zhang Shiping depended on the hundreds of thousands of dollars in which employees raised funds.

The money is not very obvious now, but at that time, for dozens of workers in the oil and cotton mill, this is their whole family property.

"Without such risks, there will be no Wei bridge."

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Reverse decision makes wealth.

What really made Zhang Shiping famous is that after more than 20 years of hard work, under his leadership, this small township enterprise has grown rapidly into the world's largest cotton textile enterprise Wei Qiao venture.

The achievement of this amazing achievement is inseparable from Zhang Shiping's proper reverse decision.

In Zhang Shiping's view, every market fluctuation has enormous opportunities for development, and the market position and development gap often form at the bottom of the market.

He doesn't play cards by reason. He often fails.

Due to the loss of textile industry in successive years, the state had to make a limited production of ingots in 1997, and the total number of ingots before and after the total production was about 10 million spindles.

The winter of the industry is a rare opportunity for Zhang Shiping. In 1999, Zhang Shiping annexed Shandong Binzhou cotton and expanded its production capacity to 330 thousand spindles. It became the leader of Shandong cotton spinning enterprises in one fell swoop.

In 2005, the global textile quota system, which had been implemented for 40 years, was at an end. It was the first time that the United States had restricted the entry of textiles into China for the three time.

Facing the unfavorable factors at home and abroad, Zhang Shiping continued to expand against the trend.

In February of 2007, Wei Qiao had nearly 6 million 500 thousand spindles and more than 50 thousand looms, becoming the largest cotton textile enterprise in the world.

Today, Zhang Shiping's Weichang textile and Weichang printing and dyeing enterprises have formed a complete textile industry chain from spinning, weaving to printing, dyeing, clothing and home textiles, and known as "the king of Asian cotton".

What is even more surprising is that the rapid expansion of production capacity not only failed to drag Wei bridge, but brought about the rapid growth of various financial indicators.

Wei Qiao textile performance report shows that its operating income amounted to 13 billion 580 million yuan in 2005, up to 19 billion 830 million yuan in 2006, and its gross profit was 16.5% and 16.8% respectively, much higher than the average gross profit level of 10% in the same period.

There is no doubt that Wei Qiao's great success depends on Zhang Shiping's own unique understanding and grasp of the market. "From the 90s of last century, we thought that the domestic market was saturated, but until now, China's cotton yarn exports are still less than imports. This shows that China's own cotton yarn is not enough, the key is how to give full play to its own advantages and squeeze out the cotton yarn from abroad."

To win the market, Zhang Shiping also has his own three character formula: "fast", "high" and "low".

"Fast" refers to the market reaction and project completion ability of Wei Qiao venture. All of its projects are basically put into operation during the construction year of that year.

"High" means expansion does not rely on low-level redundant construction.

At present, the group has ten categories and more than 2000 varieties, and 60% of the cotton fabric with high technology content has become the largest production base of no yarn, combed yarn and no clothings in China.

And "low" is manifested in the amazing energy saving capacity of Wei bridge.

At present, only 1040 kilograms of yarn consumption in Wei Qiao start-up yarn are made, only 0.8% of the total staff are managed, and the annual per capita labor efficiency is above 200 thousand yuan, ranking the leading level at home and abroad.

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Docking capital pformation aluminum industry

The slogan "Asian cotton king" is loud enough, but because of the collective ownership of enterprises, the development of enterprises has not brought too much personal wealth to Zhang Ping and his family.

Public information shows that the collective supply and Marketing Association of Zouping has been the absolute controlling shareholder of Wei Qiao venture until March 2010. In November 2007, the direct shareholding ratio of the Zhang Shiping family in Wei Qiao venture was only 5.86%, before the restructuring of Zouping joint supply and Marketing Association. According to the net assets of Wei Qiao venture group in December 31, 2006, 12 billion 500 million yuan was worth less than 800 million yuan.

Moreover, the textile industry is a mature industry in China. It is not only limited in growth but also fierce in competition.

To realize the rapid expansion of wealth, Zhang Shiping must find another way out.

After careful consideration, aluminum has become his ultimate choice.

The production of textile industry needs a lot of heat. In order to reduce costs, Wei Qiao has also adopted the production mode of textile, heat and power cogeneration, as well as many other enterprises.

With the guarantee of electricity, it is logical to seize the opportunity to intervene in the aluminum industry with the same high energy consumption.

Electrolytic aluminum, aluminum ingot, alumina...

In recent years, Wei bridge has been constantly expanding its aluminum industry chain, and eventually formed the industrial layout of textile and aluminum, complementary and mutually beneficial.

It is worth mentioning that, as long as it is a matter of Zhang Shiping's recognition, no matter how difficult it is, he will be brave to go forward.

It is understood that the construction of the alumina project at Wei bridge was not approved by the Ministry of environmental protection. In October 2008, Chen Zhili, vice chairman of the Standing Committee of the National People's Congress, made a naming criticism on the production line "no prior approval" before making a report on the implementation of the environmental impact assessment law.

Zhang Shiping realized wealth multiplying, mainly due to the listing of China Hongqiao.

In March 23, 2011, China's fifth largest aluminum product manufacturer, China Hongqiao, was officially listed at the HKEx. As a major shareholder, Zhang Shiping's family property increased by about 4000000000 yuan.

In fact, as early as 2006, Zhang Shiping began to prepare for the listing of aluminum and electricity business.

In less than a month, Zhang Shiping has not only mastered the Aluminum Inc's 100% stake, but also succeeded in circumventing the "natural cutting" of "No. 10" and completed the listing structure of the red chips.

At this point, Zhang Shiping can be regarded as a real winner.

But this also brings some side effects, and more and more names are being visited around the country.

Although it is clear that this can not be too strong because of this and local governments, Zhang Shiping also has his own "bottom line": not too much, affecting the normal operation of enterprises.

"Now, if I am not accompanying, I seldom go there."

Perhaps it is precisely because of this "low key" that the outside world has never been able to reach a consensus on its wealth estimation.

Last year, Hurun announced that the Zhang Shiping family's wealth was 30 billion yuan, while a Shandong media wealth list estimated its wealth to be about 70000000000 yuan.

Doubt about power supply storm in the future

Wei bridge for the first time in the media exposure, it is actually "electricity change fighter" image to show people, which made Zhang Shiping somewhat unprepared.

For the power supply storm, the focus of the debate is that Wei bridge not only self - sufficient, but also at low prices, and today, the power grid monopoly can not be broken for a long time.

But for Wei bridge itself, it is not easy for the self owned power grid to have today's situation. The outcome of the power supply storm may decide the fate of the entire group.

Wei bridge built its own power plant. In Zhang Shiping's words, it was forced to go to Liangshan.

In his many internal speeches, Zhang Shiping mentioned that the newly built self owned power plant was indeed out of production and development needs.

In the 90s of last century, China's electric power resources were in short supply, and the power supply was unstable. Frequent sluice and power restriction phenomena often affected the production order of textile enterprises and increased the cost greatly.

In order to get rid of unreasonable electricity prices and the constraints of the power sector, Zhang Shiping decided to invest in building self owned power plants in 1998.

However, since the power plant was built and put into operation, it has been in constant friction with the State Grid.

In September 28, 1999, the first power plant of Wei Qiao was put into operation, and three days later, it received the notice that Zibo power grid requested it to dissolve it from the large power grid.

Everyone knows that the risk of isolated network operation is very high. Once there is a power failure accident, there will be no backup measures.

However, the Zibo power grid is resolute. After weighing repeatedly, Zhang Shiping decided to solve the problem and start the operation of the isolated network.

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Unexpectedly, Wei bridge power grid is a blessing in disguise. Over the past 13 years, the power supply system provided by Wei Qiao system has provided reliable and cheap power resources to the group, which greatly reduced production costs and envied the peers. This is also the core competitiveness of the Wei bridge.

Take China Hongqiao as an example, as a traditional Aluminum Inc, China Hongqiao has a very high gross profit margin which is very different from its peers.

According to the prospectus, the average cost per ton of Hongqiao aluminum products in China was only 10627 yuan in 2009. According to the data of professional market research company Antai, the average industry level was 11375 yuan in that year. The average cost of aluminum products in the first three quarters of 2010 dropped to 8256 yuan per ton.

How to build low cost of Hongqiao in China is the key to generating electricity on its own.

Before the outbreak of the power supply, the State Grid has been trying to "incorporate" Wei Qiao power grid. It is not easy for Wei Qiao to keep the situation today. Zhang Shiping has tried it both in fighting and fighting.

Whether the Wei Qiao mode can be duplicated, whether it will be encouraged or not, the social circles are constantly arguing and guessing constantly. Even Zhang Shiping's eldest daughter, Zhang Hongxia, chairman of Wei Qiao textile, has lost the eighteen representatives.

In addition, Zhang Shiping, a left-wing textile and right-handed aluminum industry, is also concerned about whether he can continue to drive the two giants in the future to maintain or even expand the leading edge.

In this regard, Zhang Shiping chose to continue to keep a low profile.

Mysterious family business of Zhang

Among the more than 40 private enterprises in Shandong, family businesses account for the overwhelming majority, and various personal legends are written. Wei Qiao is a typical example.

Zhang Shiping family has been firmly in charge of Wei Qiao venture group. Among them, Zhang Shiping holds a total stake in Wei Qiao venture 36.27%, daughter Zhang Hongxia directly holding 3%, son Zhang Bo 3%, brother Zhang Shijun 2.16%, son-in-law Yang Congsen 2.73%, daughter Zhang Yanhong 1.63%, and the cumulative family owned Wei bridge venture 48.79%.

In addition, Zouping investment holds 51% stake in Wei Qiao venture, and Zouping investment is formed by 84 staff members of Zouping supply and Marketing Association, which is held by Zhang Shiping as party secretary, and has been granted the shares of Wei Qiao venture held by Zouping supply and marketing cooperatives.

Wei Qiao textile and China Hongqiao are two Hong Kong listed companies of Wei Qiao venture.

Among them, Wei Qiao textile, which mainly produces cotton yarn, grey cloth and denim, is the most competitive enterprise in China's cotton chemical fiber textile processing industry and the largest cotton textile enterprise in the world. It was successfully listed in Hongkong in September 2003. Its largest shareholder, Wei Qiao group accounted for 52.57% of the shares. Zhang Ping and his daughter Zhang Hongxia, son Zhang Bo, and Zhang Shixue, Ma Guixia and other fifteen people also directly held shares.

In 2011, Hongkong's Hongqiao listed in China only included part of the business of Wei Qiao aluminum and electricity. Zhang Shiping and his wife, Zheng Shuliang, jointly held 84.96% of their shares after the completion of IPO.

According to a survey, 90% of the founders of Chinese family businesses want their children to take over.

Now, Wei Qiao has already completed the successor undertaking. The only child Zhang Bo who has passed away in the past year is in charge of the most profitable aluminum industry sector. The two daughters Zhang Hongxia and Zhang Yanhong left behind the large scale textile industry. Among them, Zhang Hongxia, the elder daughter who followed Zhang Shiping for many years, took the overall situation. The younger daughter Zhang Yanhong was specifically responsible for the Weihai Park, and shared the textile business with her sister.

It is more difficult to start a business and more difficult to maintain business. The pressure and challenge faced by "little Tung family" is no less than that of "old club".

Family tree

Zhang Shiping

Chairman of Wei Qiao venture group

Zhang Bo

One's only son

Chief executive officer, Hongqiao, China

Executive director

Hong Xia Zhang

Eldest daughter

Chairman and general manager of Wei Qiao textile

Yang Cong Sen

Big son-in-law

Non executive director of Hongqiao, China

Yan Hong Zhang

Two daughters

General manager, Weihai Wei Qiao science and Technology Industrial Park