Clothing Brand Named After Designer (3) - Pierre Cardin

Pierre Cardin, dissatisfied with the centuries old tradition of French fashion without a man's "seat", held the men's wear The series of fashion shows, resolutely launched the masculine beauty of men's fashion. This fantasy of Kardan attracted fierce attacks from conservatives, and he was driven out of the "employers' union" of the clothing industry.

The young Parisians of this era pursue unique personalities and like to make themselves known. Cardan made a bold breakthrough and designed the "P" brand clothing with a strong sense of the times - harmonious contrast between pictures and words, appropriate width and length, vigorous, bold and free, reflecting the comfortable, elegant, tall and straight style and the simple and elegant style of competing for beauty. "P" brand clothing has won picky customers in Paris. Celebrities in the performing arts industry, upper class people, dignitaries and other dignitaries rushed to order clothes.

Three years later, Cardin was re invited to the "Employers' Union" and elected as the chairman, becoming the "pioneer" of the French fashion industry since the 1960s.

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Introduction to the brand clothing of Erkadan

Pierre Cardin is a successful model in the clothing industry for 50 years, and is also a world-famous brand. In 1950, driven by the desire to create, Pierre Cardin started his own business. Since then, with his unique creativity and brilliant business vision, he has continuously developed the design field. In the colorful and colorful Paris, Pierre Cardin brand has quickly opened up the market. Bold breakthrough has always been the center of Pierre Cardin's design philosophy. He used his exquisite skills and artistic cultivation to skillfully integrate the bizarre style design and understanding of cloth with pleats, crepes and geometric force, creating a new image of breaking through the tradition and going to fashion. Pierre Cardin's men's clothing, such as collarless jacket, Cossack collar shirt, curled flower hat, etc., has won greater freedom for men's clothing. The Pierre Cardin style high button collarless jacket worn by the Beatles was a must for fashionable men in the 1960s. When worn together with the high round turtleneck sweater, it showed a leisurely and elegant style. Pierre Cardin women's clothing is good at using bright and strong red, yellow, diamond blue, lake green, and cyan. Its purity, lightness, and chroma are extremely saturated. In addition, its style and modeling are exaggerated, giving it a sense of modern sculpture. Pierre Cardin believed that the gender of fashion was rigidly divided in the design of clothing in the past, which led to the failure of design, so he created clothing without obvious gender characteristics and named it "sexless clothing", which made him famous again. Pierre Cardin's creation ranges from men's clothing, women's clothing, children's clothing, accessories to car and aircraft modeling; Almost everything from fashion shops to hotels. Pierre Cardin has more than 600 different patented products, and 170000 people work for Pierre Cardin, distributed in nearly 100 countries and regions. Pierre Cardin brand covers five continents. Every day, about 600 factories and enterprises produce various clothing, perfumes, furniture, food and utensils of Pierre Cardin and Maxims brands. It is said that if the collar of Pierre Cardin brand is connected, it can go around the world. Pierre Cardin proudly said: "Everything that uses' Pierre Cardin 'as a brand belongs to me. I can sleep in Cardin bed, sit in Cardin soft chair, eat in the restaurant I designed, and use my lights to illuminate. Going to the theater to see a play or to visit an exhibition can not make me an empire." Pierre Cardin Brand Supplement With the rising quality of life of Chinese people, bedding will become the most important part of China's textile industry. After strict screening and investigation, Shenzhen Divea Clothing Development Co., Ltd. was finally selected and authorized as the sole general agent of "Pierre Cardin" bedding in China (Hong Kong) and (Macao). In order to open up the market of "pierrecordin" bedding in China, the strategic partner chosen by DVIA, the Home Textile Design Studio of China Fashion Color Association, has organized a strong camp of product pattern and style design. Pay attention to the patterns, fabrics and processes of today's international popular elements, and jointly research and develop new products and patterns, so that the products are fashionable with the world, and also ensure the originality of the products and the international fashion design style.

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Pierre Cardin fashion is the first international brand to enter the Chinese market.

As early as the 1970s, when Cardin foresaw the business opportunities of this ancient civilized country, other French peers mostly looked at him with suspicion. Now, China has become a battleground for many international brands to compete.

Try on clothes for Chinese girls

Pierre Cardin's relationship with China dates back to 1978. At that time, he was the first European designer to come to China. In 1979, the streets and alleys of China were still full of military green. It was not easy to come to China to promote fashion and organize fashion shows. But at this time, Pierre Cardin held the first fashion exhibition of foreign brands in Chinese history. When he came to China for the second time, Pierre Cardin brought many of his collections of fashion boutiques. At that time, his reception unit was the China National Garment Federation. In order to show his brand, Pierre Cardin wants to find a model to try on his "baby". At that time, there was a charming secretary in the office, and Cardin asked her to try it on. When he first came to China to travel, Pierre Cardin thought that Chinese people were very petite, so this time he brought clothes of small size. But the secretary in front of me is not big, but she is fat. At first, she hesitated whether to try it or not. Kardan hurriedly said not to worry, but try it. Even if it is not suitable, it can be modified in one day. But when the secretary took off his coat, Cardin was shocked. The female secretary actually wore eight clothes of different thickness: red, yellow, blue, and various colors... It turned out that if she didn't wear so many clothes, she would still be slim. When Miss Secretary put on the clothes Kadan took out, everyone present was shocked by her beauty. After that, Cardin visited textile mills and silk processing plants in China, and also made research in Beijing to see whether factories can be established. Since then, he has had business partners in China. Although it was difficult for him to integrate fashion into Chinese society at first, Chinese friends and business partners helped him a lot.

China's first fashion show shocked Europe and the United States

After successfully throwing the door opener, Pierre Cardin began to contact the China Textile Association and Beijing to introduce models to China for fashion display. In Pierre Cardin's memory, the Chinese people he met at that time were very reasonable. They are willing to accept new things because they need to expand China's clothing import and export market. Kardan's advice to China is to let Chinese models go to the international stage. Kardan, together with Chinese officials, selected some tall and slender Chinese girls. These girls are very smart. With a little training, they have a taste of models since they started. Cardin took these girls to Paris, conducted some model training, and then let them walk on the runway in Paris. Unexpectedly, this performance started with a bang and attracted the attention of the media. The world began to pay attention to Chinese models and fashion endorsers coming out of China. The person in charge of the China Textile Association at that time, as well as the Beijing Municipal Government, also readily accepted the catwalk show. Later, Pierre Cardin brought these girls back to Beijing and launched a fashion show in Beijing. This time, first of all, the European and American audiences in Beijing were shocked. They did not understand what method Pierre Cardin used to make Chinese people abandon their old and conservative clothes. Chinese boys and girls were also shocked by the models in front of them, which aroused their awareness and pursuit of fashion.

Always compare yourself to Marco Polo

The tentacles of the Kardan Empire have already extended to all countries in the world, but in the overseas market, Kardan places the Chinese market in the most important position. By 2007, Pierre Cardin had 20 agents in China, producing a full range of clothing for the Chinese market. In addition, Pi also opened two Maxim restaurants in Beijing and Shanghai to serve authentic French food. He has said many times that he is old and hopes to sell his company to a talented enterprise or designer, but the Chinese market is an exception. Because the Chinese market will be the most competitive in the world, Cardin does not want to give up his 30 years of hard work in the Chinese market to a person who has no deep feelings for Chinese culture. Pierre Cardin was born in Venice, Italy. From the West to the East, as the first foreigner to enter the Chinese fashion industry, he said that his experience was like Marco Polo. He is now preparing the musical Marco Polo as a gift to China for the 2008 Olympic Games. He said the gift confirmed his complex with China, which is difficult to part from.

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Pursue excellence

Pierre Cardin was dissatisfied with the tradition that French fashion has no man's "seat" for hundreds of years. In 1959, he held a fashion show with men's clothing series, and resolutely launched men's fashion full of masculine beauty. This fantasy of Kardan attracted fierce attacks from conservatives, and he was driven out of the "employers' union" of the clothing industry.

The young Parisians of this era pursue unique personalities and like to make themselves known. Cardan made a bold breakthrough and designed the "P" brand clothing with a strong sense of the times - harmonious contrast between pictures and words, appropriate width and length, vigorous, bold and free, reflecting the comfortable, elegant, tall and straight style and the simple and elegant style of competing for beauty. "P" brand clothing has won picky customers in Paris. Celebrities in the performing arts industry, upper class people, dignitaries and other dignitaries rushed to order clothes.

Three years later, Cardin was re invited to the "Employers' Union" and elected as the chairman, becoming the "pioneer" of the French fashion industry since the 1960s.

Popularize elegance

France is the fashion center of the world. The French haute couture industry is originally a special industry with extremely strict restrictions and narrow market, and its customers are extremely limited. The French fashion design is characterized by luxury and expensive materials. There are only more than 3000 upper class customers in the world. Kardan was the first to see that only by opening up a market among the public can high-end fashion find a way out. Therefore, he pursued the competitive strategy of "making elegance popular" to guide clothing design and sell finished clothing, which is aimed at more consumers and has achieved success at one stroke.

By "popularizing elegance", we can face and master more consumers. Cardin said, "Although I am a senior fashion designer, I have an uncontrollable enthusiasm. I want to make my elegant clothes popular, so that more women and men can buy and wear them, and make elegant ready-made clothes available to a large number of consumers." After breaking through the forbidden area of men's fashion design, I aimed at the traditional monotonous and flat form of children's clothing, Pierre Cardin, against tradition, has designed a series of children's clothes that are weird and fantastic, making French children's clothes and high-end fashion go to the world together. In 1961, Cardin first designed and mass produced popular clothing, which was a success. Since then, he has launched a variety of popular ready to wear products of different specifications. In the late 1970s, a wide strip flannel jacket designed by Cardin became popular in France and the United States, and attracted the gentlemen in Paris and New York. The fashion designed by Cardin dares to break through the tradition. It is novel in style, full of youth, bright in color, clear in line and strong in plasticity. Many of his fashions have been recommended as the most innovative, beautiful and elegant representative works, and he has won the highest honor award of French fashion "Golden thimble award" for many times.

With the rising quality of life of Chinese people, bedding will become the most important part of China's textile industry. After strict screening and investigation, Shenzhen Divea Clothing Development Co., Ltd. was finally selected and authorized as the sole general agent of "Pierre Cardin" bedding in China (Hong Kong) and (Macao). In order to open up the market of "pierrecordin" bedding in China, the strategic partner chosen by DVIA, the Home Textile Design Studio of China Fashion Color Association, has organized a strong camp of product pattern and style design. Pay attention to the patterns, fabrics and processes of today's international popular elements, and jointly research and develop new products and patterns, so that the products are fashionable with the world, and also ensure the originality of the products and the international fashion design style.

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