AOKANG President Wang Zhentao: Stepping Up The Pace Of Listing To Achieve Industry Consolidation

Wang Zhentao resume: Chairman and President of AOKANG Group Co., Ltd.

In 1988, he started with 30 thousand yuan, and developed a family workshop to become the largest private shoe making enterprise in China. The leading brand "AOKANG leather shoes" has become the only trademark brand of China's leather shoes industry.

Enthusiastic charity, donated about 70000000 yuan to the community, ranking thirteenth in the China Charity list, and has the reputation of "China Charity ambassador".

Outlook: the good performance of China's stock market and the rapid involvement of the capital market make the listing of domestic shoe enterprises faster and faster, and the footwear industry will change dramatically.

In 2008, more shoemaking enterprises will pay more attention to the establishment of brand image, improve the multi brand channels, build multi brand, and strengthen the channel construction. We are bound to usher in an industry integration year.

2007 influence: in 2007, AOKANG group became a supplier of leather products for Beijing 2008 Olympic Games.

A series of large-scale social activities to help Beijing 2008 Olympic Games, AOKANG Olympic Games dream action, has aroused tremendous social repercussions and produced good word of mouth effect.

At the same time, AOKANG's Kanglong brand has also made a good brand communication effect by CO hosting the Kanglong Wushu conference with CCTV-5.

2007 is a turning point for AOKANG. At present, facing the Olympic opportunities in 2008, we believe that a better realization of the maximization of brand value will be a greater turning point for AOKANG.

In this regard, we will continue to base ourselves on the development of multi brand strategy. Each sub brand has its own clear positioning and has a more specific subdivision effect on the terminal market. At the same time, we will continue to expand in the middle and high-end consumer areas, and promote the brand image of AOKANG brand to change from the middle end to the high-end.

2008 is the Olympic year. In 2007, I can feel the taste of some enterprises around us. Our AOKANG, as a supplier of leather products for Beijing 2008 Olympic Games, can not relax in the face of the marketing war in 2008.

While standing at home, AOKANG has always been looking at the growth of enterprises in the light of development.

After 20 years of development, AOKANG has already had a certain scale, and internationalization has become an inevitable trend.

Following our establishment of subsidiaries in the United States, India, Hongkong and other places, whether in cooperation with Italy GEOX or in the cooperation of Beijing 2008 Olympic Games, we all think that every advance is because we see opportunities and seize the opportunity at the first time.

In the face of the Olympic Games, we will also take appropriate steps to adjust the overall strategy.

The basic rule of adjustment is to strike properly, not only to win a fair play, but also to play steadily and play beautifully.

The changes in the global market environment are more complicated, and we can see a lot about the possible changes in China in 2008.

From the beginning of the 2005 anti-dumping counterplea, our Chinese enterprises have demonstrated a certain fight against sex. The platform for hosting the 2008 Beijing Olympic Games has also created a broader path for Chinese enterprises to go abroad.

In 2008, enterprises around the world were watching the big market in China. Chinese enterprises were also thinking about how to go out of the country better.

At this time, marketing activities will no longer be limited to the marketing of one country and one place, and will become more internationalized marketing channels from the perspective of globalization.

Of course, Chinese enterprises still need to make a lot of efforts in the exploration of this road.

At present, China has been in the WTO for more than 5 years. With the adjustment of China's tariff, more and more international shoe brands enter the Chinese market and further intensify the competition in the domestic market.

At the same time, we all noticed that 2007 was also a year when the European Union imposed anti-dumping duties on China's footwear industry. In the face of increased export pressure, many shoe companies have been pferred to the domestic market, and the pressure of competition in the domestic market has further increased.

In my view, in 2008, Chinese footwear enterprises will actively participate in the camp of Olympic marketing, but will also step up the pace of listing.

Because the good development of the stock market and the rapid growth of GDP are also stimulating the expansion of the footwear capital market. This industry will continue to rise and develop in the fierce competition.

This will bring great changes to all enterprises. That is to say, more footwear manufacturers will pay more attention to their brand positioning and brand building, and intensify their efforts in channel construction.

2008 is doomed to be an industry integration year.

We have repeatedly stressed the importance of the 2008 Olympic year for the brand development of enterprises. Therefore, in the face of Olympic opportunities, AOKANG's market brand strategy will also focus on Olympic marketing while taking into account other forms of marketing and promotion activities, and the development strategy of the whole group will follow this main line to further deepen.