Tracing The Origin And Dissemination Of Clothing Circulation

Research shows that the emergence and development of clothing popularity is closely related to the level of social productivity development and the degree of human civilization.

The origin of popularity can be traced back to the ancient times of mankind.

In ancient times, humans had known that they had to cover up their leaves and cover up their cold, and decorate them with natural bones and shells.

Although clothing popularity appeared very early, due to the low level of productivity development,

The development and change is very slow.

In Greece in the sixth Century B.C., nearly one hundred years ago, people's clothing styles remained almost unchanged.

Only in the second half of the sixteenth Century, with the accelerating pace of production development, popular patterns of change have gradually accelerated, becoming an important phenomenon in people's lives.

During the reign of Napoleon, Paris's costume style changed once more than a week ago. He stipulated that no one was allowed to wear the same clothes two times before him.

So that the aristocrats spend most of their time on clothing design, and at the same time, greatly promote the change of clothing styles.

After entering the capitalist society, especially after the industrial revolution, with the rapid development of productivity

The mechanization of leather making and tailoring has greatly promoted the development of the textile industry, garment industry and footwear industry, and created favorable changes for the renovation of clothing styles.

Because of the development of industry, people use cheap fabrics to make all kinds of fashions, so that ordinary people are also involved in fashion.

In the process of clothing popularity, it is mainly spread through the following two ways.

One is the clothing fashion which is formed and developed from top to bottom.

First of all, the upper class or leaders take the lead to wear, then spread down to form social popularity.

From the perspective of the popular development history, since the middle ages, popularity has been rising in court aristocrats, and gradually spread through salons.

For example, the high collar clothing in the British Shakespeare era is said to be designed by Henry VIII to cover up the neck tumor.

High heels are the product of Louis Xiv. Because Louis Xiv is short, he wears high heels for his height and shows his strength, so his heels are popular.

Again, China's Chou Dynasty is still red, but to Qi Heng Gong, Qi Wang is purple, and Huang Qi ministers are all dressed in purple costumes.

After the king's bad purple, the popularity of purple clothing disappeared.

The popularity caused by the consumption of the top figures or leaders leads to wide dissemination and fast speed. This not only affects the production and operation of an enterprise or industry, but also affects the whole social atmosphere.

Since the reform and opening up, leaders of our country have taken the lead in wearing suits and ties, and for a while there has been a "hot suit" in the urban and rural areas of the whole country. Men and women, old people and young people are all dressed in suits, thus causing the reform of China's clothing industry and bringing about a series of chain reactions.

The other is the fashion from bottom to top.

It is first used by ordinary consumers, and then gradually spread to consumers in all walks of life and industries.

This popular form is characterized by the fact that the popularity of the first disseminator is relatively low, so the popularity is slower, but the duration is longer.

As popular now

Pants, its designer Levi Strauss was originally designed for the miners in underground labor, characterized by strong and durable wear, and later developed into a fashionable fashion product. After decades of experience, it has been accepted by all sectors of society and become the most popular fashion.

Again, the popularity of loose shirts, snowy shirts and travel shoes is also popular from bottom to top.