The Art Of Shoe Tip, Hand-Made Shoes, Girls Earn More Than One Million Yuan A Year.

Art girls return to tradition

Annual million

Repair shoe type

Repair the bottom

Spiked heel

Shoes and shape

5 years ago, Zhou Yabei was still studying in the Art Department of a university in Hebei. At that time, Taobao was just beginning to become popular. The new online shop was selling the fashionable shoes and clothes on the market. The restless Zhou Yabei also began to stir up trouble. Then, Taobao online had a Taobao shop called "hill behind".

In just a few years, "behind the mountain" has become a well-known handmade shoe shop which has been sold by nearly 100 thousand Amoy friends and has annual sales of over million.

Zhou Yabei also registered an independent trademark for her online store and brand this year.

In the face of the camera lens, the girl who loves traditional handicrafts still smiles quietly and quietly.

"Electric shock" handmade shoes

"At the beginning, there was no clear direction. I like retro manual, so I sold the retro bag and some clothes at first."

In July 19th, in a telephone interview with a business reporter, Zhou Ya recalled.

Although the shop opened in 2007, Zhou Yabei, who loves shoes naturally, still likes to buy shoes on Taobao. For a long time, she finds that most of the shoes on Taobao are identical, with few original ones, and originality and handwork are rare.

Zhou Ya laughed.

Not until 2008, Zhou Ya saw an old handmade leather shoes shop on the street. The teacher did not rush to do his shoes impatiently. Every process was carefully crafted, as if he were treating a fine piece of art.

"That scene attracted me deeply. How long did he do it?"

She said, "at that time, I decided to make full use of my own shop to make hand-made shoes.

No one can imitate it, and they can also preserve this traditional craft. "

Slow moving export stele

Manual shoe making is a skill of slow work and meticulous work. It requires several processes such as cutting, making, bottoming, and modifying.

Taobao, as a platform for fast trading and trading, buyers focus on the convenience and convenience of online shopping. Therefore, the problem that Zhou Yabei has been facing is slow.

The shortage of skilled handcraftsmen is the first and most direct difficulty.

"Many skilled and elderly teachers have retired to the second tier."

Zhou Ya North reluctantly said, because of insufficient manpower, from order to buy materials and then to the delivery, in order to speed up the process as far as possible, or even to a nail, a needle must do it yourself.

On the other hand, due to technological characteristics, capital turnover is slower than traditional sales mode.

"The most important thing to make hand-made shoes is to use genuine cowhide raw materials.

A whole roll of cowhide is about 6000 yuan, and a few rolls of skin will be tens of thousands of pieces. "

Zhou Ya told reporters in the north that he had to wait until the finished shoes were sold out, and then sold the raw materials.

What manual products emphasize is not speed and output, but a kind of subtle and meticulous emotional experience injected by the quality of manufacturing and manufacturing itself.

But to some extent, this biggest selling point also limits the scale of mass production.

"In the shop, a teacher who has decades of experience can only make two or three pairs of shoes a day."

Zhou Ya Bei reluctantly said, this means that customers in the shop from the order to finally receive the finished shoes, need a long wait time.

Zhou Ya smiles and admits, "for some time, because I have to face many buyers' queries and reminder, every time I go to Wangwang, I hear" Ding Dong "'s voice will be afraid, even once I want to shrink back.

But Zhou Yabei's "slow" also achieved a fine quality, and slowly word-of-mouth, the majority of customers recognized.

Annual breaking into millions

In 2010, after graduating from Zhou Ya University, she chose to stick to it in a small shop.

At present, the "behind the mountain" has formed a team of 17 people, only 13 manual technicians, in addition to 2 product designers, 1 buyers and 1 customer service.

The store's collection is close to 100 thousand, and the existing styles in the shop are nearly 100.

Last year, the humble Taobao store broke through 1 million yuan in sales.

After five years of shop, handmade shoes have been seen everywhere on Taobao, but Zhou Yabei still insists that hand-made shoes should have their own characteristics: real handwork.

"When you wear a pair of leather shoes, you will find its historical sense of precipitation after many years."

Zhou Yabei said with much feeling, "hand-made shoes make me very happy, able to inherit and carry forward traditional handicrafts, I feel very proud."

Speaking of the future development, Zhou Yabei is very happy: "the back of the mountain" brand has registered a trademark last year, and I will strive to make it into a multi-faceted brand of life.