Textile Enterprises: Establish Innovation Alliances, Upgrade Industries And Enhance Competitiveness

Under the background of current market downturn, enterprises should strengthen cooperation and form strategic alliances to overcome difficulties; We should closely follow the market and explore new areas; Encourage employees to enhance their sense of responsibility and belonging, so that they can truly take charge of the enterprise.

The future competition is no longer a simple competition between enterprises, but a competition between industrial chains. Therefore, textile enterprises should establish innovation alliances in the textile industry as soon as possible to promote industrial upgrading and improve their core competitiveness.

2010 at home and abroad Cotton price Due to soaring prices, enterprises dare not take long or large orders, and worry about the loss caused by the rapid rise of raw material costs. Nowadays, cotton prices have plummeted, and customers are more cautious in placing orders. In addition, the high price difference between domestic and international cotton prices has discouraged some customers from moving their orders to other countries and regions with lower costs. Both of these situations have left upstream and downstream enterprises at a loss. Most enterprises have significantly reduced their operating profits, even lost money. In this case, how can textile enterprises save themselves? How to improve the business environment and enhance employee confidence?

Under the background of current market downturn, enterprises should strengthen cooperation and form strategic alliances to overcome difficulties; We should closely follow the market and explore new areas; Encourage employees to enhance their sense of responsibility and belonging, so that they can truly take charge of the enterprise.

　 Strengthen cooperation to form a strategic alliance

The future competition is no longer a simple competition between enterprises, but a competition between industrial chains. Therefore, textile enterprises should establish innovation alliances in the textile industry as soon as possible to promote industrial upgrading and improve their core competitiveness.

Some experts suggested that the textile industry alliance can be divided into four systems, namely, the knowledge innovation system - independent research institutions and teaching and research universities; Technological innovation system - innovative enterprises; Knowledge dissemination system - higher education system, vocational training system; Knowledge application system - society and enterprise. The cooperation mode of innovation alliance refers to the joint innovation behavior between enterprises or between enterprises, research institutions and colleges and universities. The specific modes can be divided into leading enterprise driven, cluster and strong combination.

Generally speaking, the composition of upstream and downstream enterprises strategic alliance More common, such as the Tianzhu Alliance. However, as far as the current situation is concerned, strategic alliances can have multiple extensions. For example, powerful enterprises can also establish alliances with scientific research institutes to combine production and research, or they can also associate with downstream enterprises of terminal products. In this way, joint research and development of new products can shorten the product development cycle, speed up the market information feedback of new products, facilitate product improvement, and cultivate new value-added points, Guide market demand and consumption.

　　 Follow up information and actively explore the market

In the current difficult situation, domestic enterprises should actively carry out personalized and differentiated services such as advanced customization to meet diversified market demands and avoid fierce competition with similar products; For export-oriented enterprises, orders of many enterprises have decreased to varying degrees this year. Reports from major industry websites also show that orders of some enterprises have decreased by 50%, which makes enterprises very distressed.

It is also unrealistic for export enterprises to completely convert to domestic sales. The brand cultivation of domestic enterprises requires a long time and more financial resources, which is not achieved overnight. They need to conduct full analysis and research on market information, subdivide each market, and then position products according to market development and demand laws, not necessarily pursuing the highest or best, But we must adapt to the market demand.

When conducting market and customer research, according to the regional characteristics, economic conditions, and size, each market segment is carefully studied and analyzed. For different customers, service strategies are formulated, personnel are designated to track services, focus on customers, understand customer needs, and meet and exceed customer expectations. Position your target customers and subdivide them into potential customers, prospective customers, customers and business partners. You can also further analyze them into general customers and VIP customers to implement segmentation management for customers. To win in the competition, it is necessary to study the capital status of customers, their ability to influence the industry and their own ability to grasp customers. At the same time, it is necessary to thoroughly and carefully study the operating characteristics of other suppliers of customers.

Export oriented enterprises can work hard in markets other than the traditional European Union, the United States, Japan, etc., study the characteristics and cycle of imported products in each market, and then combine the above detailed research to find their own product positioning, do a good job in basic work, and then march into new markets to develop new customers.

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　 Strengthen management and cultivate employees' sense of belonging

In the context of today's market downturn, how to motivate employees, enhance their sense of responsibility and belonging has become an important part of enterprise management.

If managers want to achieve the goal of making employees self-management, they must cultivate the sense of responsibility for their work. When employees establish their sense of responsibility, they will radiate great enthusiasm in work, better implement the decisions of managers, pay attention to work details, and strive for perfection in work.

For managers, the way to make employees feel responsible is to encourage employees. Motivating employees is not only achieved by money, but also to meet the needs of employees if they want to contribute more knowledge and talents. Realize self value. For example, the enterprise can strengthen the information sharing mechanism. On the one hand, the basic level personnel provide information to the comprehensive department, which will upload and release the information. The basic level personnel can provide favorable predictions, suggestions and measures for the company's production and operation based on the information obtained and their own work, so that they can truly integrate into the enterprise's production and operation, Instead of focusing only on a small part of the work at hand, we should be able to personally experience the good changes and benefits this work brings to the enterprise, which will make employees feel happy and reach the highest level of managers' motivation for employees.

In addition, it is necessary to avoid delegation without authorization. When a manager assigns a task to an employee, he or she should give the employee the greatest trust, grant the employee the corresponding authority, and let the employee take the corresponding responsibility while accepting the appointment. After managers give employees more room for development, employees' creativity will be brought into greater play, and their sense of responsibility will be enhanced invisibly because they are engaged in an important job.

At the macro level Textile industry It is in a downturn of market development, and the national policy support will make the external environment better and alleviate some pains. However, if enterprises want to get out of the predicament, they should consider their own adjustment, practice their internal skills, force themselves to adjust the product structure, and rely on management to produce benefits.