Quanzhou Brand Clothing: "Integration Germinating" Diversified Integration Mode

Recently,

Its original cowboy tide brand Wolfzone and its agent TOUGHJeansmith join hands with the PAT of Jin Chang's international store to launch a trend shopping storm in Xiamen's Zhonghua City, California Plaza and other terminal stores.

More than a dozen "pluralistic"

Integrating together, allowing consumers to visit a store can enjoy more than ten selection rights.

Wolf Road and Jin Chang's first attempt to fashion aggregated "integrated sales mode" won the recognition of consumers.

Prior to that, swimmwear enterprises are trying to occupy a better position in department stores, and plan to negotiate integrated sales with underwear brands.

According to the needs of brand development and multi brand operation, in the brand clothing industry of Quanzhou,

Start to germinate.

Diversified integration mode is emerging.

Jin Chang International's PAT stores in Xiamen Zhonghua city and California square, bringing together a dozen or more international brands on the PAT sales platform.

It is reported that the PAT fashion brand has both the brand of overseas acquisition, authorization and agency, and the distinctive brand developed by the famous designer of Jin Chang, which has gathered the latest international fashion elements.

Consumers can save the time of comparison and selection of each brand store, and feel the pleasure of walking in the "fashion experience Museum" while shopping.

Subsequently, Wolf Road clothing joined the brand, and a short-term integrated activity mode was used to jointly launch a sales storm.

In fact, before the cooperation with PAT, Wolf Road clothing has begun to try integration shop.

Earlier, the international tannin general store, named "tannin", was unveiled in Fujian Shishi pedestrian street.

The store has an area of 300 square meters. It combines Japanese international cowboy brand EDWIN, Hongkong international cowboy brand TOUGH, SALAD and its own brand WOLFZONE, which is the agent of Wolf Road apparel.

After encountering the situation of "less passenger traffic and continuous sales slump", swimsuit T will put on the agenda with the cooperation plan of famous underwear brands.

It is reported that bathing suits are classified as sporting goods in large high-end department stores.

In the recognition of domestic consumers, this category should belong to the same category as underwear.

Objective positioning of the dislocation, so that the company's T counters have not been upgraded.

In order to change the embarrassment of "positioning misalignment" and avoid becoming a marginalized sporting goods category, T company began to consider no longer exclusive counters, instead of seeking opportunities to open up counters with brand underwear enterprises, and plans to enter the department store with the "underwear swimsuit brand collection counter" mode.

A series of lens playback shows the integration of Quanzhou brand clothing.

And this integration mode is not single, but pluralistic.

"In fact, it is not just for the same mother brand, belonging to different brands of different enterprises, it can also be" integrated ".

Liu Yiqun, general manager of Wolf Road, said that in the joint interaction with PAT, the two sides are also promoting mutual understanding. "The future does not exclude the possibility of" integration "in the same store.