Sports Brands Work Hand In Hand To Split The Industry Market "Cake"

Throughout China Textile and garment enterprises Up to now, from the initial wholesale to retail and scale to brand, many enterprises have been trusted by consumers and recognized by the market through their efforts for many years. Of course, some enterprises are growing rapidly and dying out in just a few years. With the spanformation of the national macro economic situation from the planned economy to the market economy, from the imitation to the pursuit of the core value of the product, some enterprises are losing their way to seek development and some enterprises are going to disappear.

Under such circumstances, Chinese children's clothing industry Reaching the market scale of 100 billion yuan, accompanied by the fourth peak of childbirth, children's wear industry took the lead in blowing up the assembly of wealth. The rigid demand of children's clothing calls for the rise of children's wear champion brand. Children's clothing is also known as the last gold mine in the clothing industry. China has become the largest market for children's clothing in the world. Famous brands at home and abroad have cut the huge cake of Chinese children's clothing.

Such as foreign Adidas, UNIQLO, ZARA, H&M and so on; domestic Lining, Semir, Metersbonwe, YISHION, Anta, XTEP, 31st degree, Phoenix Bamboo Group and so on, have been playing the role of children's clothing market. Opportunities and challenges coexist, and the entire garment industry will inevitably usher in a large-scale war without smoke, and at the same time, it will give birth to the champion brand.

　 Sports brand After entering the children's clothing market, most of them will choose the way to separate from the original adult brands, re establish the distribution channels, and reduce the impact on their original distribution channels. In addition to the above mentioned Kappa and Lining, the distribution and marketing of children's clothing business is handed over to the domestic professional children's wear brand. Adidas adopts the dealer led mode, and Nike also works with several domestic distributors including good children.

Good boy is currently the largest distributor of children's products in Nike, and the sales channel is set up by a good boy group. There are more than 900 stores in China alone, with a total sales exceeding 1 billion yuan. However, enterprises should also avoid the negative impact of choosing the threshold of distributors or franchisees in order to rush to expand the market quickly. In addition, running in with new dealers is inevitable.

Among the sports brands that are entering the Chinese children's wear market, Nike and Adidas are two of the most powerful international brands. In addition to the early entry into the market of children's clothing, every link has not fallen from product design, quality to distribution and brand promotion. Successful use of children's market, expand business scope, and increase sales figures. If the domestic sports brand is to succeed, it will not be able to compete with the development of the international brand. It should also be bold in innovation and seek its own brand characteristics combined with its own advantages.

In addition, we must not neglect that a new generation of clothing with high educational background, unique strategic vision and excellent business performance is growing rapidly with irresistible force. What they think and do is a gain and loss, providing a new reference frame for observing the Chinese clothing industry. Once in the age of "heroes do not ask questions", it is difficult to finish the "first pot of gold" to complete the original accumulation of old brand scenery. How to surpass its limitations and create new "entrepreneur era" with the new generation of Chinese clothing industry is a arduous historical mission for quite a long time.

In China, besides mature market for creating brand, we also need mature media market, mature talent market, mature fashion and product operation market.