Garment Industry Boom Index Continued To Fall In The Two Quarter Of 2012

Our country clothing Industry as a typical "two reliant" (export and domestic demand) industry, since the first half of the year, the industry trend is basically consistent with the overall trend of China's economy. As reported in the China garment industry prosperity index report, in the two quarter of 2012, the apparel industry prosperity index was 97.2 points, down 0.7 points from the previous quarter, and fell for 3 consecutive quarters. The early-warning index of the apparel industry was 73.3 points, a slight rise of 3.3 points over the previous quarter, and running in the "blue light area" for 2 consecutive quarters.

According to the analysis of many economists, China's economic growth rate is expected to stabilize in the second half of the year, and may pick up slightly, which is also the trend of the clothing industry. Of course, from the seasonal characteristics of clothing industry sales, the three and fourth quarter will be the peak season for clothing sales. With the support of many favorable policies of the state and local governments, the pace of transformation and upgrading of enterprises has accelerated, and clothing sales in the second half of this year will be better than that in the first half.

On the one hand, since the beginning of this year, the state has promulgated a series of measures for "steady growth", which continuously cut interest rates and expand the interest rate floating space. A series of implementation rules for encouraging private investment have been introduced in the launching of a number of key projects in 12th Five-Year, and support for small and micro enterprises has been intensified, which has created a good industrial policy and environment for enterprise development.

What needs to be pointed out here is that, in the actual implementation, many enterprises do not know much about these policies and measures, and most of them fail to grasp and apply them effectively, resulting in the phenomenon of "emptying" policy. This requires governments and service departments at all levels to actively publicize and introduce a series of industrial policies. For enterprises, we should not only understand policies, make good use of policies, but also be good at giving play to the "superposition effect" of policies.

On the other hand, from the root, to maintain steady economic growth, we must give full play to the role of the market and be realized by the main body of enterprises. China's clothing industry will enter a stage of "differentiation" of enterprises. Garment enterprises should not only stabilize their development, but also seize opportunities for transformation and upgrading.

At present, it is a historical opportunity to solve the structural problems of China's long-term economic accumulation. We must recognize the urgency of structural adjustment and seize the opportunity of structural adjustment. The same is true for the clothing industry. To do well in structural adjustment and achieve transformation and upgrading, we need to do a good job in several aspects.

First, enterprises should dare to "lose weight". Adjusting product inventory, enterprise capacity and new market distribution, especially new investment, should not only have scale, but also pay attention to structure. Two, enterprises should be good at turning around. China's garment industry is still in the "manufacturing industry" to a greater extent. Many enterprises have taken the initiative to develop producer services. Enterprises turn from the second production to the service industry. Many enterprises focus on design and logistics, and also cooperate with banks to carry out the practice of supply chain financial business. Three, enterprises should be brave in collectively "fitness". The development of an enterprise depends not only on its own strength, but also on the synergy between enterprises and the upgrading of the industrial chain. We should actively explore new modes of enterprise cooperation.

In recent years, in the process of transformation, upgrading and restructuring, we have seen some enterprises actively implementing the "going out" strategy, developing acquisitions, mergers or "anti service outsourcing", and integrating global resources to transform and upgrade services for the restructuring of enterprises and even the whole industry.