The 2012 China International Household Textile Product Design Competition Was Held

The entries look forward to "drilling"

The contest in Binzhou District shared one day, and the judges were also old judges who had participated in many design competitions. They all said that the overall design level of the entries had improved compared with last year, but there were relatively few bright works, which made them both happy and worried. It is gratifying that the overall design level and ability of the contestants are relatively balanced, and the gap between advantages and disadvantages is narrowed; The worry is that the entries lack highlights and innovation.

As the judge and press spokesman of Binzhou District, Deputy Director of New Product Development Department of Zhejiang Shuangdeng Home Textile Co., Ltd Wu Jianxin, senior engineer, said: "This competition has three characteristics: first, the works focus on increasing decoration; second, the design pursues fashion artistry; third, efforts are made to reflect the theme of 'expensive and fashionable'. In general, this year's entries have returned to the theme of the competition, and designers have begun to focus on the use of raw materials and organizational techniques to reflect the dignity and fashion of products, but This competition is lack of 'holing' works, and designers focus more on market research and development. The reason for this phenomenon may be that there is still a certain gap between the consumption concept of domestic consumers and that of international consumers. In the future, designer More efforts should be made to lead the market and new consumption concepts. "

Han Fengtu, the general manager of Gaoyang Tuqiang Textile Industry Co., Ltd., also said that this year's entries used more traditional Chinese elements, but there were fewer dazzling and innovative works. He said, "For example, the towel competition" Dragon Flying Phoenix Dance " Many Chinese traditional patterns are used in pattern design, but the works follow the tradition too much, and are less integrated with modern elements. They lack innovation and are separated from the market, which is not easy for consumers to accept. Although it is now advocated that works should reflect traditional elements, it does not mean that they completely copy the tradition. There are also some works in the entries that combine tradition with modernity. For example, the towel work "Longxiang Richness", whose pattern design includes both improved traditional Chinese calligraphy and seal cutting, auspicious patterns, and current popular colors, such as symbolic Chinese red, black, camel, etc. "

Improved process innovation

During the competition, the judges generally said that although this year's entries have improved in terms of technology and process innovation, they still need to be further strengthened.

"This year, there are many kinds of entries, and the design direction is relatively clear. In addition to animals and figures, there are also some auspicious patterns, forming a highlight of the entries. At the same time, the development and application of some new products and new technologies also reflect the prosperity of the towel market." said Yan Weiyuan, director of the clothing dyeing and weaving design department of Tianjin Academy of Fine Arts, "Generally speaking, most of the entries this year follow the theme of the competition. From the perspective of design, the entries of college students pay more attention to reflecting the originality of design, while the works of enterprise designers tend to reflect the innovation of technology. If the two can be combined, it will have a huge role in promoting the innovative design of products. Therefore, I hope that Home textile enterprises can cooperate more with design colleges, which can provide design for enterprises, and enterprises can provide technology for colleges. Only the combination of the two can achieve win-win results. At the same time, I suggest that designers should do two things well when conducting R&D and design: first, they should timely grasp the latest, professional and guiding fashion trend release at home and abroad; Second, pay more attention to the market changes in domestic and international industries. "

The artistic creativity is still insufficient

As an old judge of the China Home Textile Design Competition, Xu Bo, president of Henan Home Textile Industry Association, said: "The overall level of the entries this year has improved. However, the pattern design of some entries also reflects the drawbacks of the current design, that is, many works lack artistic design, and most designers lack painting skills." Xu Bo believes that, Although the entries have improved a lot in technological innovation, such as the mutual borrowing of jacquard technology and the application of embroidery technology in towel products, the effect is good, but the works are more reflected in the traces of computer design, and the designer's creative design of hand painting is still lacking. "Therefore, another purpose of the design contest is to attract a group of design talents with artistic skills to enter the industry, improve the overall artistic level and quality of employees in the industry, and vigorously promote the training of hand painting talents."

Wang Xingming, Deputy General Manager of Binzhou Yaguang Home Textile Co., Ltd., proposed that "more enterprises should be invited to participate in the design contest, which can not only increase the variety of towel products, but also strengthen the development of towel varieties."