Li Junlin, Chairman Of Fashion Dress, Talks About How To Integrate Chinese Clothing Brands Into Oriental Characteristics.

China is a big country of textile and clothing, and is trapped in many factors.

The industry is facing a profound change.

Under the difficult circumstances of the development of the industry, "how to go in the future" has become a must answer in front of numerous textile and garment enterprises.

The core of the internationalization of Chinese clothing brands is the reconstruction of clothing culture, which does not endow Chinese clothing with cultural connotations.

Therefore, China's clothing industry needs to control the fashion trend of fashion brands, design styles and fashion features, so as to make a truly own clothing brand.

Creativity leads the trend of innovation

Founded in 2005, it is an industrial company integrating costume design, research and development, and brand marketing. It not only focuses on the fusion of eastern and Western fashion culture, but also advocates a healthy and quality life style.

Li Junlin, chairman of the dress adornment, said in an interview with reporters that fashion fashion originated from the west, and the core culture in the west is rooted in the West.

At present, both the production management and the design, marketing and promotion of the apparel industry in China are not enough.

Li Junlin said that with the market segmentation, consumer groups have also been subdivided, and high quality products are being accepted by more and more people.

The Chinese clothing industry must have faith support on the road to the brand. The goal of the future is to make the brand have the real core value, so that the price can not be directly dialogues with the cost.

According to Li Junlin, there are now thousands of staff in the dress adornment, including nearly 200 management personnel. Professional management is implemented in every department. The design department goes abroad at least 4 times a year. The sales area covers more than half of China, and all of them use the international advanced ERP system to carry out data pmission and analysis in real time. Each employee takes at least 4 professional training every year, and the time is not less than two weeks.

Li Junlin said: "we firmly believe that professional adherence can get long-term returns. The inner meaning of ZNZ is the abbreviation of" zero&zillion "(zero sum infinity). Zero means beginning. Infinity means endless future. It is to extend the design concept of the respecting person to an endless future.

The road of brand is steady.

Brand development is a key issue in the pformation and upgrading of the garment industry. Nowadays, there are many brands that do well in China, and all kinds of brands have their own exploration and try.

Although the Chinese garment industry has only experienced more than ten years of short term development, its achievements have been impressive.

At present, the industry's development goals, markets, and even the space that can be displayed around the world, there is still much work to do. The clothing industry should move from product competition to brand competition.

Li Junlin said, "there are many places we want to learn from foreign clothing brands, especially fashion trends.

I hope to make Oriental brand in the future.

Li Junlin summed up clothing into two concepts: work and product.

Works are art; products are real, that is, management.

Clothing needs not only artistic quality, but also good business promotion.

We must strive for excellence in design, achieve the ultimate goal of our design philosophy and customer demands, and operate as a profit oriented company.

Li Junlin said that in the management philosophy of respecting people, employees and enterprises are integrated, and the relationship between enterprises and employees is a cooperative relationship, rather than a kind of employment relationship.

The venerate hopes that enterprises and employees can win together. Every employee is a part of the company. They are shareholders of the company and create a win-win platform between the enterprise and their employees.

When the reporter asked about the development strategy of the respecting people, Li Junlin said: "respecting the present is centered on Jiangsu and Zhejiang, we must first make the market of Jiangsu and Zhejiang refined and strong, and then expand the development.

Enterprises should not only develop outwards, but also need to develop inward. Only by deep roots can they flourish and flourish.

Li Junlin said that modern society is an information society, and information is very important to individuals or enterprises.

He summed up the development strategy of enterprises with the word "twelve": one is to catch the shadows, that is, to capture information and improve the mode; the two is to create nothing, that is, the innovation and optimization of enterprises.

Third is the way, listen, and say: (Tao: the vision of the enterprise, that is, the way of thinking determines the way out; listen: learning, that is, positioning determines the status; way: execution, that is, details determine success or failure; say: the outcome, that is, attitude changes life.

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Chinese clothing enterprises need to have a place in the international arena. They need quality and creativity.

The product is only part of it. What matters is marketing and design and how the enterprise uses the mode and concept to operate.

Li Junlin said that clothing enterprises have problems of commonness and individuality. Individuality is the reason for enterprises themselves, and generality involves environmental and social factors.

From a clothing operator's point of view, one is the market, the two is talent.

When reporters asked about the future, Li Junlin expressed the hope that through the efforts of himself and his colleagues, the concept of "fashion" could be westernized and westernized.

The western fashion capital is in Paris, and the Oriental fashion capital is in China.